Strategic creative leader with 15+ years developing brand experiences from ideation to execution, leading end-to-end campaigns for global brands across advertising, marketing, and social. From concept development to final execution, I operate on the full spectrum of brand development, social media marketing, and high-volume creative production, turning strategy into work that ships, scales, and performs. My experience covers creative direction, brand strategy and campaign development, as well as content production and digital marketing leadership. My work spans social-first content and integrated campaigns on both organic and paid channels, from concept development and creative direction to hands-on production oversight. I lead multidisciplinary teams across creative, production, design, motion, editing, and SMM/marketing, aligning stakeholders, raising craft, and keeping delivery on time and on point. My expertise also covers crafting and presenting winning pitch decks, turning complex inputs into sharp narratives, clear positioning, and commercially viable creative routes that align stakeholders and convert opportunities into signed deals. I’m equally at home in live-action and animation pipelines: filming and direction, post-production, editing, motion design, and animation - plus the operational layer that makes quality repeatable (briefing, feedback loops, review structures, resourcing, and workflow design). My approach combines creative vision with data-informed decision-making, using performance insights and analytics to continuously improve output and results. I’m a well-recognised international speaker, lecturer, and mentor, delivering talks and workshops on brand strategy, design thinking, and innovative campaign development. Selected client portfolio includes Alitalia, BT, Crayola, Coop, Enel, Hasbro, HTC, Johnson & Johnson, Mazda, Nestlé, Oxfam, RAI, Renault, Telecom, and Vodafone. International speaker, lecturer, and mentor. Multilingual and fluent in AI-integrated creative workflows.…Strategic creative leader with 15+ years developing brand experiences from ideation to execution, leading end-to-end campaigns for global brands across advertising, marketing, and social. From concept development to final execution, I operate on the full spectrum of brand development, social media marketing, and high-volume creative production, turning strategy into work that ships, scales, and performs. My experience covers creative direction, brand strategy and campaign development, as well as content production and digital marketing leadership. My work spans social-first content and integrated campaigns on both organic and paid channels, from concept development and creative direction to hands-on production oversight. I lead multidisciplinary teams across creative, production, design, motion, editing, and SMM/marketing, aligning stakeholders, raising craft, and keeping delivery on time and on point. My expertise also covers crafting and presenting winning pitch decks, turning complex inputs into sharp narratives, clear positioning, and commercially viable creative routes that align stakeholders and convert opportunities into signed deals. I’m equally at home in live-action and animation pipelines: filming and direction, post-production, editing, motion design, and animation - plus the operational layer that makes quality repeatable (briefing, feedback loops, review structures, resourcing, and workflow design). My approach combines creative vision with data-informed decision-making, using performance insights and analytics to continuously improve output and results. I’m a well-recognised international speaker, lecturer, and mentor, delivering talks and workshops on brand strategy, design thinking, and innovative campaign development. Selected client portfolio includes Alitalia, BT, Crayola, Coop, Enel, Hasbro, HTC, Johnson & Johnson, Mazda, Nestlé, Oxfam, RAI, Renault, Telecom, and Vodafone. International speaker, lecturer, and mentor. Multilingual and fluent in AI-integrated creative workflows.WWWW…