Available to hire
Hi, I’m Jean-Paul, a Montreal-based digital marketer and content creator focused on helping brands grow through organic social media, engaging video content, and smart branding. I build brands from scratch, plan content, and drive store success on platforms like Shopify.
Over the years I launched a clothing brand and expanded its reach with viral short-form content, while also managing organic campaigns for multiple small businesses. I’m passionate about turning data into creative action and love blending psychology, storytelling, and analytics to deliver measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Fluent
Arabic
Fluent
Work Experience
Freelance Social Media & Digital Marketing at Self-employed
May 1, 2023 - September 30, 2024Led branding, content strategy, social media management and Shopify development for a clothing brand. Drove organic growth across Instagram, TikTok, and Facebook; produced and published short-form video content with multiple videos exceeding 6M organic views; grew followers to 50k+ across platforms; generated ~CAD 30k in sales (about 90% organic, 10% paid). Monitored KPIs (views, engagement, traffic, conversions, AOV) and optimized performance.
Freelance Social Media & Digital Marketing at Self-employed
September 1, 2024 - June 30, 2025Managed organic social media and digital marketing initiatives for five small businesses across Instagram, TikTok, and Facebook. Achieved growth from under 1,000 to 20,000+ followers and multiple videos with 100,000+ organic views. Created platform-specific content strategies, supported paid advertising, and optimized campaigns based on KPI analysis (views, engagement, CTR, CPM, CPC, conversions).
Content Creator / Social Media Manager at HisFlame
October 1, 2004 - June 30, 2019Content creation and social media management for HisFlame, focusing on branding and digital presence across social channels.
Content Creator / Social Media Manager at HisFlame
August 1, 2019 - January 31, 2021Content creation, branding and social media management for HisFlame, contributing to brand storytelling and audience engagement.
Content Creator / Social Media Manager at HisFlame
August 1, 2022 - December 31, 2023Continued content production and social media strategy for HisFlame, maintaining brand voice and growth across platforms.
Freelance Social Media & Digital Marketing at Self-employed / Freelance – Montreal, QC
May 1, 2023 - September 30, 2024Created and built a clothing brand from scratch, managing branding, content strategy, social media presence and Shopify website development; produced and published short-form video content, with individual videos exceeding 6 million organic views; grew Instagram, TikTok, and Facebook accounts from 0 to 50,000+ followers; generated approximately CAD 30,000 in sales (approximately 90% organic); developed and executed digital marketing strategies with KPI tracking and optimization.
Freelance Social Media & Digital Marketing at Self-employed / Freelance – Montreal, QC
September 1, 2024 - June 30, 2025Managed organic social media and digital marketing initiatives for five small businesses, overseeing content planning, creation, and performance optimization across Instagram, TikTok, and Facebook; produced platform-specific short-form content strategies, created, filmed, edited, and published content; supported paid advertising to reach targeted segments; monitored KPIs (views, engagement, follower growth, website traffic, conversions, AOV, paid ads metrics) and conducted competitor and trend analyses to adjust strategies.
Freelance Social Media & Digital Marketing at Freelance (Self-employed)
May 1, 2023 - September 1, 2024Created and built a clothing brand from scratch, managing branding, content strategy, social media presence and Shopify website development; produced short-form video content with high engagement and expanded social profiles; generated ~CAD 30k in sales with ~90% from organic content and 10% from paid efforts.
Freelance Social Media & Digital Marketing at Freelance (Self-employed)
September 1, 2024 - June 1, 2025Managed organic social media and digital marketing initiatives for five small businesses; planned and created content across Instagram, TikTok and Facebook; growth from under 1,000 to 20,000+ followers and videos exceed 100,000+ organic views.
Founder / Brand Owner at HisFlame
October 1, 2004 - June 1, 2019Founder of HisFlame clothing brand; built the brand’s online presence and identity, including social media channels and digital marketing.
at HisFlame
August 1, 2019 - January 1, 2021Brand development and marketing activities for HisFlame, including ongoing content creation and platform management.
at HisFlame
August 1, 2022 - December 1, 2023Continued involvement in brand marketing and content strategy for HisFlame, including cross-platform presence.
Education
Certificate in Marketing Management at HEC Montreal
January 1, 2024 - April 1, 2025Electrical Engineering Studies at Polytechnique Montreal
January 11, 2030 - February 6, 2026Engineering Studies at Lebanese University Faculty of Engineering 2
January 11, 2030 - February 6, 2026Double Baccalaureate (French & Lebanese) at Collège Mariste Champville
January 11, 2030 - February 6, 2026Certificate in Marketing Management at HEC Montreal
January 1, 2024 - April 1, 2025Engineering Studies at Polytechnique Montreal
January 11, 2030 - March 12, 2026Engineering Studies at Lebanese University Faculty of Engineering 2
January 11, 2030 - March 12, 2026Double Baccalaureate (French and Lebanese) at Collège Mariste Champville
January 11, 2030 - March 12, 2026Certificate in Marketing Management at HEC Montreal
January 1, 2024 - April 1, 2025Electrical Engineering Studies at Polytechnique Montreal
January 11, 2030 - March 12, 2026Engineering Studies at Lebanese University Faculty of Engineering 2
January 11, 2030 - March 12, 2026Double Baccalaureate French and Lebanese at Collège Mariste Champville
January 11, 2030 - March 12, 2026Certificate in Marketing Management at HEC Montreal
January 1, 2024 - April 1, 2025Electrical Engineering Studies at Polytechnique Montreal
January 11, 2030 - March 12, 2026Engineering Studies at Lebanese University Faculty of Engineering 2
January 11, 2030 - March 12, 2026Double Baccalaureate French and Lebanese at Collège Mariste Champville
January 11, 2030 - March 12, 2026Qualifications
Certificate in Marketing Management
January 1, 2024 - April 1, 2025Engineering Studies
January 11, 2030 - March 12, 2026Certificate in Marketing Management
January 1, 2024 - April 1, 2025Certificate in Marketing Management
January 1, 2024 - April 1, 2025Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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