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I'm a digital marketing specialist who has built and grown digital ecosystems on both sides of the table: five-plus years in agency roles across FMCG, retail, finance and automotive, followed by full ownership of two global manufacturing brands’ digital presence in-house. I move comfortably between strategy and execution, setting a long-term road map, then building, launching and optimizing the websites, campaigns and backend processes that bring it to life. Having worked across Belgian, international and Australian markets, I bring a genuinely multi-market, multi-disciplinary perspective to every project, along with a steady focus on making data and digital processes usable for the people who rely on them, not just the people who build them.…I'm a digital marketing specialist who has built and grown digital ecosystems on both sides of the table: five-plus years in agency roles across FMCG, retail, finance and automotive, followed by full ownership of two global manufacturing brands’ digital presence in-house. I move comfortably between strategy and execution, setting a long-term road map, then building, launching and optimizing the websites, campaigns and backend processes that bring it to life. Having worked across Belgian, international and Australian markets, I bring a genuinely multi-market, multi-disciplinary perspective to every project, along with a steady focus on making data and digital processes usable for the people who rely on them, not just the people who build them.

Jef Buseyne

SEO Expert, PPC Manager, Digital Marketer, +4

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I'm a digital marketing specialist who has built and grown digital ecosystems on both sides of the table: five-plus years in agency roles across FMCG, retail, finance and automotive, followed by full ownership of two global manufacturing brands’ digital presence in-house. I move comfortably between strategy and execution, setting a long-term road map, then building, launching and optimizing the websites, campaigns and backend processes that bring it to life. Having worked across Belgian, international and Australian markets, I bring a genuinely multi-market, multi-disciplinary perspective to every project, along with a steady focus on making data and digital processes usable for the people who rely on them, not just the people who build them.…I'm a digital marketing specialist who has built and grown digital ecosystems on both sides of the table: five-plus years in agency roles across FMCG, retail, finance and automotive, followed by full ownership of two global manufacturing brands’ digital presence in-house. I move comfortably between strategy and execution, setting a long-term road map, then building, launching and optimizing the websites, campaigns and backend processes that bring it to life. Having worked across Belgian, international and Australian markets, I bring a genuinely multi-market, multi-disciplinary perspective to every project, along with a steady focus on making data and digital processes usable for the people who rely on them, not just the people who build them.

Available to hire

I’m a digital marketing specialist who has built and grown digital ecosystems on both sides of the table: five-plus years in agency roles across FMCG, retail, finance and automotive, followed by full ownership of two global manufacturing brands’ digital presence in-house. I move comfortably between strategy and execution, setting a long-term road map, then building, launching and optimizing the websites, campaigns and backend processes that bring it to life.
Having worked across Belgian, international and Australian markets, I bring a genuinely multi-market, multi-disciplinary perspective to every project, along with a steady focus on making data and digital processes usable for the people who rely on them, not just the people who build them.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Dutch

Fluent

French

Advanced

German

Intermediate

Work Experience

Digital Marketing specialist at Stellantis

February 20, 2023 - Present

Digital Marketing Specialist at Stellantis Australia & New Zealand Pty Ltd

February 1, 2023 - Present

Manage all Australian websites for Stellantis brands, coordinating with internal stakeholders, agencies and regional/global teams to plan and deliver content aligned with campaign timelines. Lead website construction and conception of client-facing digital tools that support vehicle sales (e.g., 3D configurator) and backend data pipelines for price monitoring, SEO, and landing pages across brand portfolio. Implement tagging and reporting using GA4, Tag Manager, and other tools; optimize user experience and conversion across brand sites; maintain technical website infrastructure including DNS/CDN/Uptime.

Digital Marketing consultant at Hyundai Construction Equipment

February 22, 2021 - November 30, 2022

Freelance Digital Marketing Consultant at Hyundai Construction Equipment Europe

February 1, 2021 - November 1, 2022

Owns all digital channels advertising Hyundai Construction Equipment to the European market. Manage digital B2B marketing for construction equipment (excavators, loaders, ADTs) and Hyundai Material Handling (forklifts, warehouse equipment). Launch the company’s first automated lead-generation tooling, run campaigns across search, social and display channels, and plan content and new web content as part of a partner-driven go-to-market strategy.

Performance & Digital Marketeer at Self-employed

December 1, 2020 - Present

Provide freelance digital marketing services focused on SEO, CRM, local marketing and campaign management. Build dashboards and automations for client analytics across multiple sectors.

Digital Marketing Manager at STRAREX

June 30, 2020 - January 20, 2022

Digital Manager at STRAREX – Strategic Marketing Agency

June 1, 2020 - December 1, 2020

Led the digital side of STRAREx, developing long-term marketing strategies for clients, auditing and optimizing client platforms from UX/CRO perspectives, setting up and maintaining client SEO/SEM campaigns, and building analytics across client accounts.

Conversion Strategist & Growth Hacker at Boondoggle

July 1, 2018 - June 1, 2020

Drove growth for clients across FMCG, institutional, retail and finance sectors. Managed search, display and email advertising campaigns, optimized websites and platforms, defined platform strategy, implemented analytics and tagging schemes, and built data pipelines and automated dashboards for self-service business analytics.

Performance Marketeer at These Days Y&R

June 1, 2015 - February 1, 2018

Delivered growth activities for clients across FMCG, institutional, retail and automotive sectors. Executed SEO/SEM efforts, set up and managed analytics and ad campaigns, produced campaign dashboards and reports for global, European and local clients; created marketing assets and managed email campaigns.

Education

Postgraduate Diploma, Digital Marketing and Communication at EHSAL Management School

September 1, 2013 - November 1, 2014

Bachelor of Corporate Management, Marketing at Thomas More University of Applied Sciences

September 1, 2008 - September 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Financial Services, Telecommunications, Energy & Utilities, Non-Profit Organization, Retail, Media & Entertainment, Professional Services, Software & Internet