Jeff Cheng
Accomplished Senior Business Analyst with over 10 years of experience across finance, e-commerce, and Web3 industries.
About
Accomplished Senior Business Analyst with over 10 years of experience across finance, e-commerce, and Web3
industries. Skilled in data analysis, marketing analytics, and financial auditing using tools like SQL, Python, and Tableau.
Proven ability to deliver actionable insights through data visualization and KPI dashboards, improving decision-making
and operational efficiency. Extensive experience leading projects in dynamic global teams, with strong cross-cultural
communication and adaptability to industry trends.
- 9 years' experience
- Joined November 2025
Industry experience
- Financial Services
- Software & Internet
- Media & Entertainment
- Education
- Professional Services
- Travel & Hospitality
- Other
Work experience· 11 roles
Provided expert product analytics, marketing analytics, and strategy for HTX Futures; managed a team of three analysts; led requirements gathering, data wrangling, and dashboard development; advised on KPI reporting, product performance tracking, automation, and cross-functional initiatives; implemented data-driven marketing strategies increasing web traffic and conversions.
Led Futures analytics with a three-person team, collecting business requirements, cleaning raw data, building reusable datasets and dashboards, and delivering strategic insights to improve trading operations and decision-making.
Founded and operated a high-value outdoor camping equipment rental business in Chiang Mai, developing market research, product positioning, and business development strategies to drive growth.
Education
Certifications and awards
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