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Accomplished Senior Business Analyst with over 10 years of experience across finance, e-commerce, and Web3 industries. Skilled in data analysis, marketing analytics, and financial auditing using tools like SQL, Python, and Tableau. Proven ability to deliver actionable insights through data visualization and KPI dashboards, improving decision-making and operational efficiency. Extensive experience leading projects in dynamic global teams, with strong cross-cultural communication and adaptability to industry trends.…Accomplished Senior Business Analyst with over 10 years of experience across finance, e-commerce, and Web3 industries. Skilled in data analysis, marketing analytics, and financial auditing using tools like SQL, Python, and Tableau. Proven ability to deliver actionable insights through data visualization and KPI dashboards, improving decision-making and operational efficiency. Extensive experience leading projects in dynamic global teams, with strong cross-cultural communication and adaptability to industry trends.

Jeff Cheng

Data Analyst, Project Manager, Marketing Analyst, +2

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Accomplished Senior Business Analyst with over 10 years of experience across finance, e-commerce, and Web3 industries. Skilled in data analysis, marketing analytics, and financial auditing using tools like SQL, Python, and Tableau. Proven ability to deliver actionable insights through data visualization and KPI dashboards, improving decision-making and operational efficiency. Extensive experience leading projects in dynamic global teams, with strong cross-cultural communication and adaptability to industry trends.…Accomplished Senior Business Analyst with over 10 years of experience across finance, e-commerce, and Web3 industries. Skilled in data analysis, marketing analytics, and financial auditing using tools like SQL, Python, and Tableau. Proven ability to deliver actionable insights through data visualization and KPI dashboards, improving decision-making and operational efficiency. Extensive experience leading projects in dynamic global teams, with strong cross-cultural communication and adaptability to industry trends.

Available to hire

Accomplished Senior Business Analyst with over 10 years of experience across finance, e-commerce, and Web3
industries. Skilled in data analysis, marketing analytics, and financial auditing using tools like SQL, Python, and Tableau.
Proven ability to deliver actionable insights through data visualization and KPI dashboards, improving decision-making
and operational efficiency. Extensive experience leading projects in dynamic global teams, with strong cross-cultural
communication and adaptability to industry trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Language

English

Advanced

Japanese

Intermediate

Thai

Intermediate

Chinese

Fluent

Work Experience

Data Analyst Lead (Futures) at HTX

April 1, 2025 - November 8, 2025

Led Futures analytics with a three-person team, collecting business requirements, cleaning raw data, building reusable datasets and dashboards, and delivering strategic insights to improve trading operations and decision-making.

Founder & Business Owner at Green Explorer

March 31, 2025 - March 31, 2025

Founded and operated a high-value outdoor camping equipment rental business in Chiang Mai, developing market research, product positioning, and business development strategies to drive growth.

Senior Data Analyst at Cimpress Japan Co., Ltd.

November 30, 2021 - November 30, 2021

Created and maintained factory-side production cost data imports into Snowflake, reducing input errors and improving financial analysis efficiency; standardized data analysis processes to ensure data quality and speed.

Senior Data Analyst at E.SUN Financial Holding Co., Ltd.

December 31, 2016 - December 31, 2016

Led a four-person team to collect and analyze unstructured data with Python, mapped market trends, produced customer profiles across Taiwan's 140 branches, and defined KPI standards; collaborated with CRM/UX to craft queries and perform ad-hoc analysis.

Data Analyst at O-Bank

December 31, 2019 - December 31, 2019

Coordinated with business units and IT to develop analytics frameworks, dashboards, and automated reporting; achieved 70% reduction in manpower through improved processes.

Lead Data Analyst (Futures) at HTX Futures

April 1, 2025 - Present

Provided expert product analytics, marketing analytics, and strategy for HTX Futures; managed a team of three analysts; led requirements gathering, data wrangling, and dashboard development; advised on KPI reporting, product performance tracking, automation, and cross-functional initiatives; implemented data-driven marketing strategies increasing web traffic and conversions.

Founder & Business Owner at Green Explorer

April 1, 2024 - March 1, 2025

Founded and operated a high-value camping equipment rental company in Chiang Mai; built business strategy from market research and product positioning to growth; designed centralized finance data marts and dashboards; executed digital marketing and SEO to drive growth.

Senior Data Analyst at Binance

December 1, 2021 - December 1, 2023

Led comprehensive deposit/withdrawal flows and asset movements; designed fund flow metrics and real-time dashboards; reduced manual reporting cycles; collaborated with finance, clearing, risk, and cross-functional teams; implemented data-driven insights for compliance and risk management.

Senior Data Analyst at Taipei Fubon Commercial Bank Co., Ltd.

January 1, 2016 - January 1, 2017

Led IBM consultants to clarify data from multiple transactions to implement an automated CRM system (Unica); coordinated with foundation team to build fund flow models; improved data governance and cross-department collaboration.

Data Analyst at O-Bank

January 1, 2017 - January 1, 2019

Coordinated with business units and IT to develop analytics dashboards (SAS VA) and automated reporting; reduced manpower by 70% through automation.

Senior Data Analyst at E.SUN Financial Holding Co., Ltd.

January 1, 2014 - January 1, 2016

Led a four-person team to collect and analyze unstructured data with Python to identify market trends; produced analytics on customer profiles across 140 branches; recommended actions for marketing and strategic planning.