Project Overview:
Serving as a key creative and strategic partner for this 40-year-old, family-owned corporation, I spearheaded a comprehensive modernization of our marketing and sales support infrastructure. My role involved elevating our brand identity to better connect with architects and designers by shifting from a product-inventory focus to an atmospheric, experience-driven narrative.

Scope of Work:

Creative & Art Direction: Developed a cohesive visual strategy across all channels, shifting toward editorial-style storytelling that highlights the emotional impact of our spatial materials.

Digital & Multimedia Content: Led the production of modern e-blast campaigns, high-impact animated videos, and refreshed social media content to drive brand engagement.

Strategic Sales Support: Created targeted presentation materials and sales tools to support the inside sales team, directly enhancing our outreach to architects and designers.

Brand Leadership: Modernized the company’s digital presence, acting as a creative lead to ensure that all marketing initiatives—from conceptualization to final deployment—aligned with the company’s legacy and future growth goals.

Impact:
This project successfully transformed how we communicate with our target audience, creating a sophisticated, design-forward brand presence that better supports our sales objectives and strengthens our market position with architectural and design professionals. #graphicdesigner #animator #videoeditor #content #creativespecialist #socialmediacontent

Project Overview:
Spearheaded a comprehensive brand modernization for Stand-By Personnel, transitioning the firm from a monolithic brand identity to a segmented, high-growth structure. I provided end-to-end creative direction, art direction, and team leadership to differentiate the organization’s three core divisions: Skilled, Welding, and Labor.

Strategic Scope:

• Creative & Art Direction: Redesigned and modernized the corporate logo, establishing a unique visual system for each division using distinct color coding (Navy Blue, Orange, and Grey) to drive instant market recognition.

• Campaign & Content Strategy: Developed standalone advertising and social media strategies for each division, replacing a consolidated feed with targeted, editorial-driven content.

• Leadership & Execution: Served as the project lead, managing the transition in brand messaging and community-building efforts to improve engagement with career and job seekers.

Impact:
By refining the brand architecture and optimizing the digital presence of each division, the campaign achieved a 75% increase in both social media followers and applicant volume. This project demonstrates my ability to provide full-scope creative direction, from initial conceptualization to successful market implementation.

Project Overview:
Tasked with developing a recruitment campaign for EMSA paramedic positions, I was provided with no existing assets—no content, imagery, text, or audio. I was responsible for the entire creative lifecycle, translating the essence of the paramedic role into a compelling visual and narrative campaign.

My Creative Direction & Scope:

• Conceptualization: Defined the core messaging and emotional angle required to resonate with potential candidates.

• Storyboarding: Architected the visual narrative, sequencing scenes to build an impactful, coherent story that honors the high-stakes nature of the work.

• Content Production: Executed the end-to-end creative production, ensuring every element of the advertising—from visual tone to copy—was built from scratch to drive engagement.

Impact:
By managing this project from initial concept through to final delivery, I successfully translated an abstract recruiting need into a cohesive, finished advertising campaign that effectively positioned the EMSA brand to attract career-seekers. This project demonstrates my ability to provide full-service creative direction and execute complex brand initiatives under independent creative oversight.