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Senior creative leader and art director with 20+ years of experience developing premium brand identities, integrated marketing campaigns, and visual communications for luxury hospitality, resorts, residential real estate, retail, and lifestyle brands. Known for leading creative initiatives end-to-end—from strategy and concept to art direction, design, production, and final execution—while collaborating closely with C-suite stakeholders, marketing teams, agencies, photographers, writers, and production partners to maintain strong brand consistency across every customer touchpoint.…Senior creative leader and art director with 20+ years of experience developing premium brand identities, integrated marketing campaigns, and visual communications for luxury hospitality, resorts, residential real estate, retail, and lifestyle brands. Known for leading creative initiatives end-to-end—from strategy and concept to art direction, design, production, and final execution—while collaborating closely with C-suite stakeholders, marketing teams, agencies, photographers, writers, and production partners to maintain strong brand consistency across every customer touchpoint.

Jeffrey Lewis

Art Director, Creative Director, Brand Strategist, +3

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Senior creative leader and art director with 20+ years of experience developing premium brand identities, integrated marketing campaigns, and visual communications for luxury hospitality, resorts, residential real estate, retail, and lifestyle brands. Known for leading creative initiatives end-to-end—from strategy and concept to art direction, design, production, and final execution—while collaborating closely with C-suite stakeholders, marketing teams, agencies, photographers, writers, and production partners to maintain strong brand consistency across every customer touchpoint.…Senior creative leader and art director with 20+ years of experience developing premium brand identities, integrated marketing campaigns, and visual communications for luxury hospitality, resorts, residential real estate, retail, and lifestyle brands. Known for leading creative initiatives end-to-end—from strategy and concept to art direction, design, production, and final execution—while collaborating closely with C-suite stakeholders, marketing teams, agencies, photographers, writers, and production partners to maintain strong brand consistency across every customer touchpoint.

Available to hire

Senior creative leader and art director with 20+ years of experience developing premium brand identities, integrated marketing campaigns, and visual communications for luxury hospitality, resorts, residential real estate, retail, and lifestyle brands.

Known for leading creative initiatives end-to-end—from strategy and concept to art direction, design, production, and final execution—while collaborating closely with C-suite stakeholders, marketing teams,
agencies, photographers, writers, and production partners to maintain strong brand consistency across every customer touchpoint.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Work Experience

Creative Principal/Creative Director at Jeffrey Lewis Creative

January 1, 2021 - Present

Lead creative strategy, art direction, and execution for strategic branding, advertising, and visual communications, focused on luxury hospitality, resort, residential real estate, and lifestyle brands. Drive projects from discovery and concept development through design, production, and final delivery across print, digital, advertising, and experiential channels. Develop brand platforms, campaign concepts, and visual systems to strengthen brand positioning and ensure consistent customer experiences. Direct photographers and creative partners to deliver cohesive, high-quality visual assets. Partner with senior client stakeholders to present strategies and guide projects through approval and execution, while managing multiple concurrent initiatives across deadlines, budgets, and resources.

Creative Principal/Creative Director

January 1, 2021 - Present

Led creative strategy, art direction, and execution for strategic branding, advertising, and visual communications in luxury hospitality, resort, residential real estate, and lifestyle. Developed brand platforms, campaign concepts, and visual systems to translate business objectives into premium, consistent customer experiences across print, digital, advertising, and experiential channels. Directed photographers and creative partners, led photoshoots, and ensured assets met brand and quality objectives. Partnered directly with senior client stakeholders to present strategies and guide projects through approval and delivery. Managed multiple concurrent initiatives while balancing standards, deadlines, budgets, resources, and stakeholder expectations.

Creative Director at Element 3

January 1, 2017 - December 31, 2021

Served as Creative Director for two major luxury brands, Airstream and Newmar, leading creative strategy and execution for product launches, seasonal initiatives, and integrated marketing campaigns. Partnered with client marketing teams to develop creative solutions aligned to product positioning, customer engagement, and brand growth. Directed creative development across photographers, production companies, writers, designers, and internal art direction. Managed creative resources, production partners, timelines, budgets, and annual forecasts while maintaining momentum across multiple concurrent projects.

VP, Creative Director & Brand Strategy at Sun Capital

January 1, 2016 - December 31, 2017

Partnered directly with C-suite leadership to translate business objectives into creative strategy, brand priorities, and marketing initiatives. Led creative direction across internal and external teams to ensure visual communications supported broader corporate and business objectives. Developed and managed creative priorities, budgets, forecasts, resources, and external partnerships. Directed multiple creative disciplines while maintaining consistency, quality, and strategic alignment; served as a senior creative and brand strategy partner to executive leadership.

Creative Director at Lowe’s

January 1, 2012 - December 31, 2016

Led creative strategy and development for major marketing and merchandising initiatives across multiple product categories and seasonal campaigns. Developed and presented creative strategies and campaign concepts to marketing and merchandising leadership. Collaborated with agency partners and internal teams on large-scale product launches, seasonal initiatives, and integrated campaigns. Directed photography, production companies, art directors, writers, and designers through development and execution; oversaw back-end production to ensure accurate delivery against timelines and quality standards. Provided creative direction for major seasonal departments including Outdoor Power Equipment, Patio, Grills, and Holidays, managing multiple deadlines and stakeholders in a fast-paced environment.