Available to hire
Hi, I’m Safwan Jeghami, a Dubai-based Art Director with over 16 years of experience in creative design. I’ve had the privilege of leading and collaborating with diverse teams of copywriters, designers, and marketing professionals, fostering a culture of creativity and innovation within Dubai’s dynamic creative landscape. I’ve learned from some of the best minds in the industry, across both large and small studios, and I’m passionate about creating experiences that move people to act.
As an Art Director, I bring a deep understanding of branding, market trends, and consumer behavior. I transform brands into powerful narratives that resonate with target audiences, crafting cohesive experiences across branding, digital, and print. I’m driven by turning insights into design that aligns with business goals and delivers measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Beginner
Beginner
Language
Arabic
Fluent
English
Advanced
Work Experience
Art Director at Addchapter Design
December 31, 2020 - September 19, 2025Led creative direction for branding, logo concepts, and full-scale brand guidelines. Developed and executed campaign strategies from concept to visual execution. Designed and directed marketing materials across digital and print, including social media assets and print collateral. Presented creative concepts to prospective clients and stakeholders. Conducted brand studies to ensure consistency with business goals.
Art Director at Abstract group (Brand Communications)
January 31, 2017 - September 19, 2025Directed branding strategies, logo development, and full brand guideline studies. Created and implemented campaign concepts, ensuring high-impact visual execution. Led presentations and client meetings to align creative vision with business objectives. Managed teams to develop compelling creative solutions across digital and print media.
Art Director at CREATIVE WORKS (Advertising Agency)
January 31, 2014 - September 19, 2025Led rebranding projects, corporate identity creation, and bilingual magazine branding; developed brand guidelines and templates. Directed campaign concepts and ensured high-quality visual execution across digital and print. Presented concepts to clients and managed cross-functional teams to deliver integrated marketing solutions.
Senior Graphic Designer at Venture Communication DMC, Dubai
January 31, 2012 - September 19, 2025Developed below-the-line (BTL) creative strategies. Designed and produced flyers, brochures, and interior branding elements. Collaborated with marketing teams to ensure brand consistency and effective communication across touchpoints.
Senior Graphic Designer at DAR AL KHALEEJ Newspaper
December 31, 2010 - September 19, 2025Designed print advertisements for the Sharjah-based newspaper; created annual supplements (Beauty & Fashion) and managed magazine print production.
Senior Graphic Designer at G-FORCE Advertising DMC, Dubai
March 31, 2008 - September 19, 2025Led rebranding and corporate identity projects; created ATL and BTL campaigns; directed visual concepts for clients across outdoor and digital media.
Graphic Designer at VIRUS International DMC, Dubai
July 31, 2005 - September 19, 2025Designed corporate identities, stationery, and branding materials. Produced brochures, flyers, banners, yearbooks, newsletters, and magazines; created website layouts and supporting print materials.
Art Director at Addchapter Design (Creative advertising Agency)
December 1, 2020 - September 19, 2025Led creative direction for branding, logo concepts, and full-scale brand guidelines. Developed and executed campaign strategies, from concept creation to visual execution. Designed and directed marketing materials, including digital assets and print media. Presented creative concepts to prospective clients and stakeholders. Conducted brand studies to ensure consistency and alignment with business goals.
Art Director at Abstract group (Brand Communications)
January 1, 2017 - September 19, 2025Directed branding strategies, logo development, and full brand guideline studies. Created and implemented campaign concepts, ensuring high-impact visual execution. Led presentations and client meetings to align creative vision with business objectives. Managed teams to develop compelling creative solutions across digital and print media.
Art Director at CREATIVE WORKS (Advertising Agency)
January 1, 2014 - September 19, 2025Led rebranding projects, corporate identity creation. Served as Art Director for bilingual magazines: Al Umuma (Arabic) and Fabulous Parenting (English), developing the magazine brand identity, logo, and template guidelines.
Senior Graphic Designer at Venture Communication DMC, Dubai
January 1, 2012 - September 19, 2025Developed BTL (Below-the-Line) creative strategies.
Senior Graphic Designer at DAR AL KHALEEJ Newspaper, Sharjah
December 1, 2010 - September 19, 2025Brand identity design, creating brand guidelines and overseeing print production; designed advertisements and annual supplements; managed print production.
Senior Graphic Designer at G-FORCE Advertising DMC, Dubai
March 1, 2008 - September 19, 2025Led rebranding and corporate identity projects; created ATL and BTL campaigns.
Graphic Designer at VIRUS International DMC, Dubai
July 1, 2005 - September 19, 2025Designed corporate identities, branding materials; brochures, yearbooks, magazines; developed layouts for websites and print.
Art Director at Addchapter Design (Creative advertising Agency)
December 1, 2020 - September 19, 2025Led creative direction for branding, logo concepts, and full-scale brand guidelines. Developed and executed campaign strategies from concept creation to visual execution. Designed and directed marketing materials across digital assets and print media. Presented creative concepts to prospective clients and stakeholders. Conducted brand studies to ensure consistency with business goals. Supervised print materials and social media content. Directed video and 2D animation storyboard creation. Key clients included Dubai Economy (DED.com); EMPOWER Energy Solutions; VMware; EGLANTINE Design & Consultancy; ALINNAB General Trading; and AVENTURA Parks.
Art Director at Abstract group (Brand Communications)
January 31, 2017 - September 19, 2025Directed branding strategies, logo development, and full brand guideline studies. Created and implemented campaign concepts, ensuring high-impact visual execution. Led presentations and client meetings to align creative vision with business objectives. Managed teams to develop compelling creative solutions across digital and print media. Key clients included AXA Insurance (Health Insurance campaign); X-Hair Lounge; STOR ALL (Dubai); JFZ (Dubai).
Art Director at CREATIVE WORKS (Advertising Agency)
January 31, 2014 - September 19, 2025Led rebranding projects, corporate identity creation. Served as Art Director for bilingual magazines "Al Umuma" (Arabic) and "Fabulous Parenting" (English), developing the magazine brand identity, logo, and template guidelines.
Senior Graphic Designer at Venture Communication DMC, Dubai
January 31, 2012 - September 19, 2025Developed Below-the-Line (BTL) creative strategies and related campaign materials for marketing communications.
Senior Graphic Designer at DAR AL KHALEEJ Newspaper
December 31, 2010 - September 19, 2025Designed and managed print advertisements for Khul Al Usra Magazine (Arabic); developed annual supplements (Beauty & Fashion); oversaw print production.
Senior Graphic Designer at G-FORCE Advertising DMC
March 31, 2008 - September 19, 2025Led rebranding and corporate identity projects; created ATL and BTL campaigns.
Graphic Designer at VIRUS International DMC
July 31, 2005 - September 19, 2025Designed corporate identities, stationery, branding materials; developed brochures, flyers, banners, yearbooks, newsletters, and magazines; created layouts for websites and other print materials.
Art Director at Addchapter Design (Creative Advertising Agency)
December 1, 2020 - September 19, 2025Led creative direction for branding, logo concepts, and full-scale brand guidelines. Developed and executed campaign strategies, from concept creation to visual execution. Designed and directed marketing materials, including digital assets and print media. Presented creative concepts to prospective clients and stakeholders. Conducted brand studies to ensure consistency and alignment with business goals.
Art Director at Abstract group (Brand Communications)
January 1, 2017 - September 19, 2025Directed branding strategies, logo development, and full brand guideline studies. Created and implemented campaign concepts, ensuring high-impact visual execution. Led presentations and client meetings to align creative vision with business objectives. Managed teams to develop compelling creative solutions across digital and print media.
Art Director at CREATIVE WORKS (Advertising Agency)
January 1, 2014 - September 19, 2025Led rebranding projects, corporate identity creation. Served as Art Director for bilingual magazines: Al Umuma (Arabic) and Fabulous Parenting (English), developing the magazine brand identity, logo, and template guidelines.
Senior Graphic Designer at Venture Communication DMC, Dubai
January 1, 2012 - September 19, 2025Developed BTL (Below-the-Line) creative strategies. Designed marketing materials and branding elements for clients across offline and digital channels.
Senior Graphic Designer at DAR AL KHALEEJ Newspaper, Sharjah
December 1, 2010 - September 19, 2025Designed and managed print advertisements for the newspaper. Developed annual supplements including Beauty & Fashion. Oversaw and handled magazine print production.
Senior Graphic Designer at G-FORCE Advertising DMC, Dubai
March 1, 2008 - September 19, 2025Led rebranding and corporate identity projects. Created ATL and BTL campaigns.
Graphic Designer at VIRUS International DMC, Dubai
July 1, 2005 - September 19, 2025Designed corporate identities, stationery, and branding materials. Developed brochures, flyers, banners, yearbooks, newsletters, and magazines. Created layouts for websites, newspapers, and other print materials.
Art Director at Addchapter Design (Creative Advertising Agency)
December 1, 2020 - October 5, 2025Led creative direction for branding, logo concepts, and full-scale brand guidelines. Developed and executed campaign strategies, from concept creation to visual execution. Designed and directed marketing materials, including digital assets and print media. Presented creative concepts to prospective clients and stakeholders. Conducted brand studies to ensure consistency and alignment with business goals. Directed video and 2D animation storyboard creation. Supervised all printing materials and social media content.
Art Director at Abstract group (Brand Communications)
January 31, 2017 - October 5, 2025Directed branding strategies, logo development, and full brand guideline studies. Created and implemented campaign concepts, ensuring high-impact visual execution. Led presentations and client meetings to align creative vision with business objectives. Managed teams to develop compelling creative solutions across digital and print media.
Art Director at CREATIVE WORKS (Advertising Agency)
January 31, 2014 - October 5, 2025Led rebranding projects, corporate identity creation. Served as Art Director for bilingual magazines: 'Al Umuma' (Arabic) and 'Fabulous Parenting' (English), developing the magazine brand identity, logo, and template guidelines.
Senior Graphic Designer at Venture Communication DMC, Dubai
January 31, 2012 - October 5, 2025Developed BTL creative strategies. Created flyers, brochures, and interior branding elements.
Senior Graphic Designer at DAR AL KHALEEJ Newspaper
December 31, 2010 - October 5, 2025Designed and managed print advertisements; oversaw magazine supplements. Handled printing production and layout for periodical materials.
Senior Graphic Designer at G-FORCE Advertising DMC, Dubai
March 31, 2008 - October 5, 2025Led rebranding and corporate identity projects. Created ATL and BTL campaigns.
Graphic Designer at VIRUS International DMC, Dubai
July 31, 2005 - October 5, 2025Designed corporate identities, stationery, and branding materials. Developed brochures, flyers, banners, yearbooks, newsletters, and magazines. Created layouts for websites, newspapers, and other print materials.
Art Director at Addchapter Design
December 31, 2020 - October 5, 2025Led creative direction for branding, logo concepts, and full-scale brand guidelines. Developed and executed campaign strategies from concept to visual execution; designed and directed marketing materials for digital assets and print; presented concepts to clients and stakeholders; conducted brand studies to ensure consistency with business goals. Collaborated with copywriters, designers, and marketing professionals to deliver cohesive campaigns for clients including Dubai Economy (DED.com), EMPOWER Energy Solutions, VMware, EGLANTINE Design & Consultancy, ALINNAB General Trading, and AVENTURA Adventure Park.
Art Director at Abstract group (Brand Communications)
January 31, 2017 - October 5, 2025Directed branding strategies, logo development, and full brand guideline studies; created and implemented high-impact campaign concepts; led presentations and client meetings to align creative vision with business objectives; managed teams to develop creative solutions across digital and print media.
Art Director at CREATIVE WORKS (Advertising Agency)
January 31, 2014 - October 5, 2025Led rebranding projects and corporate identity creation; served as Art Director for bilingual magazines 'Al Umuma' (Arabic) and 'Fabulous Parenting' (English), developing the magazine brand identity, logo, and template guidelines. Directed branding initiatives across print and digital platforms and supervised design teams.
Senior Graphic Designer at Venture Communication DMC, Dubai
January 31, 2012 - October 5, 2025Developed BTL (Below-the-Line) creative strategies; designed promotional materials and branding elements; collaborated with clients to deliver impactful campaigns for print and digital media.
Senior Graphic Designer at DAR AL KHALEEJ Newspaper
December 31, 2010 - October 5, 2025Designed and managed print advertisements; developed annual supplements (Beauty & Fashion); oversaw magazine print production; coordinated with editorial and production teams to ensure high-quality outputs.
Senior Graphic Designer at G-FORCE Advertising DMC, Dubai
March 31, 2008 - October 5, 2025Led rebranding and corporate identity projects; developed ATL and BTL campaigns; collaborated with clients to deliver integrated design solutions across print and digital channels.
Graphic Designer at VIRUS International DMC, Dubai
July 31, 2005 - October 5, 2025Designed corporate identities, stationery, and branding materials; developed brochures, flyers, banners, yearbooks, newsletters, and magazines; created layouts for websites, newspapers, and other print materials.
Education
Computer-Aided Engineering (not graduated) at Damascus University, Syria
January 1, 1998 - December 31, 2001Graphic Design at Technical Institute of Alrdha, Damascus, Syria
January 11, 2030 - January 1, 2002Computer-Aided Engineering at Damascus University, Syria
January 1, 1998 - January 1, 2001Graphic Design at Technical Institute of Alrdha, Damascus, Syria
January 11, 2030 - January 1, 2002Computer-Aided Engineering at Damascus University, Syria
January 1, 1998 - January 1, 2001Graphic Design at Technical Institute of Alrdha, Damascus, Syria
January 11, 2030 - January 1, 2002Computer-Aided Engineering at Damascus University, Syria
January 1, 1998 - December 31, 2001Graphic Design at Technical Institute of Alrdha, Damascus, Syria
January 11, 2030 - January 1, 2002Computer-Aided Engineering at Damascus University, Syria
January 1, 1998 - January 1, 2001Graphic Design at Technical Institute of Alrdha, Damascus, Syria
January 11, 2030 - January 1, 2002Computer-Aided Engineering at Damascus University
January 1, 1998 - December 31, 2001Qualifications
Computer-Aided Engineering (not graduated)
January 1, 1998 - December 31, 2001Graphic Design
January 11, 2030 - January 1, 2002Computer-Aided Engineering
January 1, 1998 - December 31, 2001Graphic Design
January 11, 2030 - January 1, 2002Industry Experience
Media & Entertainment, Professional Services, Retail, Other, Software & Internet
- Led creative direction for branding, logo concepts, and full-scale brand guidelines.
- Developed and executed campaign strategies, from concept creation to visual execution.
- Designed and directed marketing materials, including digital assets and print media.
- Presented creative concepts to prospective clients and stakeholders.
- Conducted brand studies to ensure consistency and alignment with business goals.
Key Responsibilities:
Work Samples: https://www.twine.net/signin
Work Website: https://www.twine.net/signin
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