I'm Jelena Rakovic Grujicic, a digital marketing and social media specialist based in Waterloo, Canada, with roots in Sremska Mitrovica, Serbia. As a co-founder of Pudding Studio, I blend digital marketing, strategy, and content creation to help brands tell their stories and build meaningful connections with their audiences. In the past few years I’ve managed online presence and advertising for lifestyle magazines, collaborating with brands like Disney, L’Oréal Paris, and H&M; I also do copywriting for innovative tech projects (AI and beehive technology) to translate complex ideas into relatable messages that advance sustainability and smart tech adoption. Prior projects include work with Vitorog, Distribucija, and Themes Kingdom, and I’m passionate about shaping strategy and content to grow communities and loyalty.

Jelena Rakovic Grujicic

I'm Jelena Rakovic Grujicic, a digital marketing and social media specialist based in Waterloo, Canada, with roots in Sremska Mitrovica, Serbia. As a co-founder of Pudding Studio, I blend digital marketing, strategy, and content creation to help brands tell their stories and build meaningful connections with their audiences. In the past few years I’ve managed online presence and advertising for lifestyle magazines, collaborating with brands like Disney, L’Oréal Paris, and H&M; I also do copywriting for innovative tech projects (AI and beehive technology) to translate complex ideas into relatable messages that advance sustainability and smart tech adoption. Prior projects include work with Vitorog, Distribucija, and Themes Kingdom, and I’m passionate about shaping strategy and content to grow communities and loyalty.

Available to hire

I’m Jelena Rakovic Grujicic, a digital marketing and social media specialist based in Waterloo, Canada, with roots in Sremska Mitrovica, Serbia. As a co-founder of Pudding Studio, I blend digital marketing, strategy, and content creation to help brands tell their stories and build meaningful connections with their audiences.

In the past few years I’ve managed online presence and advertising for lifestyle magazines, collaborating with brands like Disney, L’Oréal Paris, and H&M; I also do copywriting for innovative tech projects (AI and beehive technology) to translate complex ideas into relatable messages that advance sustainability and smart tech adoption. Prior projects include work with Vitorog, Distribucija, and Themes Kingdom, and I’m passionate about shaping strategy and content to grow communities and loyalty.

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Language

Serbian
Fluent
English
Fluent
German
Beginner

Work Experience

Co-founder / Digital Marketing Lead at Pudding Studio
November 1, 2022 - Present
Co-founded a boutique studio blending digital marketing, strategy, and content creation to help brands tell their stories and build meaningful connections. Led the studio’s marketing offerings, including client acquisition and campaign execution. In addition to internal projects, I’ve managed the online presence and advertising for lifestyle magazines, collaborating with brands such as Disney, L’Oréal Paris, and H&M. My work spans copywriting for innovative tech projects (AI and beehive technology), digital campaigns for Meta advertising, and shaping loyalty programs and content strategy to grow engaged communities. Past client work includes Vitorog, Distribucija, and contributions at Themes Kingdom.

Education

Bachelor with Honours in Economics at University of Novi Sad
October 1, 2012 - September 1, 2017
Digital Marketing & Social Media Masterclass at Themes Kingdom IT Academy
October 1, 2017 - January 1, 2018
An Introduction to Marketing at Wharton - University of Pennsylvania
October 1, 2013 - December 1, 2013
Managing Fashion and Luxury Companies at Università Bocconi
October 1, 2017 - December 1, 2017
Flensburg Media Workshop at Young Researchers of Serbia
July 1, 2010 - July 1, 2010

Qualifications

Meta Social Media Marketing Professional Certificate
September 1, 2024 - April 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services