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I’m Jemma Pringle, a strategist and copywriter based in Cape Town, helping brands grow with strategic, search-optimised content and clear, conversion-focused messaging. With 10+ years of experience across journalism, SEO, UX writing, and content marketing, I create content that informs, engages, and turns readers into customers—whether that’s through landing pages, blog content, or product messaging. I’ve worked with global brands and growing businesses across travel, SaaS, healthcare, technology, finance, and consumer industries, collaborating closely with designers, strategists, and SEO teams to ship work that ranks and performs. I’m passionate about aligning words with user intent and brand voice, using data and SEO research to continuously improve content that delivers measurable results.…I’m Jemma Pringle, a strategist and copywriter based in Cape Town, helping brands grow with strategic, search-optimised content and clear, conversion-focused messaging. With 10+ years of experience across journalism, SEO, UX writing, and content marketing, I create content that informs, engages, and turns readers into customers—whether that’s through landing pages, blog content, or product messaging. I’ve worked with global brands and growing businesses across travel, SaaS, healthcare, technology, finance, and consumer industries, collaborating closely with designers, strategists, and SEO teams to ship work that ranks and performs. I’m passionate about aligning words with user intent and brand voice, using data and SEO research to continuously improve content that delivers measurable results.

Jemma Pringle

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I’m Jemma Pringle, a strategist and copywriter based in Cape Town, helping brands grow with strategic, search-optimised content and clear, conversion-focused messaging. With 10+ years of experience across journalism, SEO, UX writing, and content marketing, I create content that informs, engages, and turns readers into customers—whether that’s through landing pages, blog content, or product messaging. I’ve worked with global brands and growing businesses across travel, SaaS, healthcare, technology, finance, and consumer industries, collaborating closely with designers, strategists, and SEO teams to ship work that ranks and performs. I’m passionate about aligning words with user intent and brand voice, using data and SEO research to continuously improve content that delivers measurable results.…I’m Jemma Pringle, a strategist and copywriter based in Cape Town, helping brands grow with strategic, search-optimised content and clear, conversion-focused messaging. With 10+ years of experience across journalism, SEO, UX writing, and content marketing, I create content that informs, engages, and turns readers into customers—whether that’s through landing pages, blog content, or product messaging. I’ve worked with global brands and growing businesses across travel, SaaS, healthcare, technology, finance, and consumer industries, collaborating closely with designers, strategists, and SEO teams to ship work that ranks and performs. I’m passionate about aligning words with user intent and brand voice, using data and SEO research to continuously improve content that delivers measurable results.

Available to hire

I’m Jemma Pringle, a strategist and copywriter based in Cape Town, helping brands grow with strategic, search-optimised content and clear, conversion-focused messaging. With 10+ years of experience across journalism, SEO, UX writing, and content marketing, I create content that informs, engages, and turns readers into customers—whether that’s through landing pages, blog content, or product messaging.

I’ve worked with global brands and growing businesses across travel, SaaS, healthcare, technology, finance, and consumer industries, collaborating closely with designers, strategists, and SEO teams to ship work that ranks and performs. I’m passionate about aligning words with user intent and brand voice, using data and SEO research to continuously improve content that delivers measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Afrikaans

Intermediate

Work Experience

Senior SEO Strategist & Copywriter at Superside

January 1, 2024 - Present

Craft high-performing SEO content, UX copy, landing pages, and product messaging for enterprise clients and global brands. Produce a range of digital assets including guides, presentations, documents, and social media ads across industries such as travel, SaaS, healthcare, technology, finance, and consumer. Collaborate with designers, strategists, and SEO specialists to deliver content that ranks, converts, and elevates digital experiences.

Content Marketing Copywriter & Editor at Digital First

January 1, 2022 - December 31, 2023

Wrote conversion-focused website copy, service pages, blogs, and marketing content aligned to brand voice and SEO best practices. Edited and refined content for clarity, accuracy, and impact. Collaborated with designers and developers to ensure smooth UX and consistent messaging across digital touchpoints.

SEO Content Writer at Integrated Digital Strategies

January 1, 2022 - Present

Researched and wrote SEO-optimised articles and link-building content for clients across competitive industries. Applied keyword strategies to improve search rankings and grow organic traffic. Planned, created, and optimised content in collaboration with SEO and content teams, including strategising and executing link-building within content.

Sports & Crime Journalist at Caxton Local Media

January 1, 2019 - December 31, 2022

Reported on breaking news, sports, and community stories for print and digital platforms. Conducted interviews, captured photography and video, and wrote compelling stories under tight deadlines. Built strong skills in research, storytelling, and fact-checking.

Property Writer at Virtual Media (Property24)

January 1, 2019 - December 31, 2022

Researched and wrote property descriptions designed to inform and convert buyers. Produced high volumes of clear, accurate, and engaging content daily while maintaining strong SEO and user-intent awareness within the property sector.