Highly motivated and creative designer with deep experience across fashion and textile, working as both an experienced product designer and pattern cutter. Brings a strong commercial mindset, translating trends, competitor insights, and sales feedback into product ranges while meeting target margins and critical deadlines. Currently leads design and development across footwear, accessories and branded licenses, partnering with buyers, suppliers, and manufacturers to deliver technically sound, market-ready products. Skilled in building tech packs, managing samples and critical paths, and developing premium customer experiences from product to packaging.

Jemma Seery

Highly motivated and creative designer with deep experience across fashion and textile, working as both an experienced product designer and pattern cutter. Brings a strong commercial mindset, translating trends, competitor insights, and sales feedback into product ranges while meeting target margins and critical deadlines. Currently leads design and development across footwear, accessories and branded licenses, partnering with buyers, suppliers, and manufacturers to deliver technically sound, market-ready products. Skilled in building tech packs, managing samples and critical paths, and developing premium customer experiences from product to packaging.

Available to hire

Highly motivated and creative designer with deep experience across fashion and textile, working as both an experienced product designer and pattern cutter. Brings a strong commercial mindset, translating trends, competitor insights, and sales feedback into product ranges while meeting target margins and critical deadlines.

Currently leads design and development across footwear, accessories and branded licenses, partnering with buyers, suppliers, and manufacturers to deliver technically sound, market-ready products. Skilled in building tech packs, managing samples and critical paths, and developing premium customer experiences from product to packaging.

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Work Experience

Multidisciplinary Product Designer (Freelance)
November 1, 2023 - Present
Freelance product design supporting brand owners and businesses with concept development, visualisation and manufacturer-ready documentation. Delivered tech packs during peak seasonal periods for Radley London, created branded workwear and packaging concepts for Winchester Coffee Roasters (including brand expansion and a new location logo), designed signage and displays for Stem & Green to support marketing, and developed a Christmas and celebration greeting card range for Ripe Avocado Catering aligned to brand tone.
Product Designer and Developer at Bennett & Baxter
November 1, 2023 - Present
Lead designer and developer across footwear licenses, from concept to supplier-ready tech packs and production sampling. Developed the Enertor recovery slider by trialling materials, styling and shape and conducting testing to meet required specifications, and created premium packaging that contributed to sell-outs shortly after launch. Led design and development for Dakine UK & Europe across lifestyle and technical categories, acting as the key liaison from license owner through buyers and manufacturers. Assisted with Ben Sherman UK & Europe and Suit Direct footwear by producing trend/competitor research, building buy plans, preparing specs and tech packs, sampling with overseas suppliers, and checking packaging/coding for production. Manages samples in the office across brands and maintains admin including critical paths, sample code records, packaging and pricing.
Handbag & Accessories Designer (Junior Designer) at Radley London
December 1, 2021 - October 31, 2023
Designed outlet-specific and global product across categories including bags, SLGs, non-leather, novelty, accessories and menswear. Created commercial ranges based on seasonal trends and concepts while meeting target margins. Followed critical paths and developed hand-drawn and digital prints for supplier sampling. Worked closely with production development and merchandising teams to ensure ranges met global requirements and were production-ready. Sourced and managed leathers/materials from India and the Far East with a sustainability focus. Developed branding projects including hardware, produced detailed specs and tech packs for suppliers, and supported sampling and production with overseas manufacturers; regularly attended sourcing and comp shop trips in the UK and Europe. Presented concepts confidently to internal and external stakeholders.
Junior Designer at Radley London
May 1, 2018 - December 1, 2021
Progressed within the design team, contributing to mainline and outlet product design and development. Supported the creation of commercially successful seasonal ranges and participated in prints, concept development, sampling coordination, and supplier communication. Worked alongside production development and merchandising to help meet target margins and keep product on trend.
Accessories Design and Production Consultant at Beyond Retro
March 1, 2018 - Present
Advised on the design and production set-up for the Beyond Retro LABEL accessories line. Recommended construction approaches to minimise labour and associated costs for reworked garments, advised on standards covering sizing, strap drop, internals and branding, and helped rework garment materials for bag and accessory products including backpacks and totes. Designed a small bag/accessories range that accounted for available garment materials.
Bag & Accessories Designer and Pattern Cutter at Materia Products Ltd
July 1, 2016 - May 1, 2018
Designed and pattern-cut bag and accessory samples for the business and client orders, supporting small-run MOQ production. Co-designed with clients through iteration and clear communication, advised on design amendments suitable for production, and cut/prepared leathers, suedes and fabrics for sampling using splitting/skiving machinery. Calculated sampling costs and quoted production costings, oversaw production of previously sampled items and managed team members.
CAD Designer (Intern to Full Time) at Mirjam Rouden Textile Studio
April 1, 2015 - August 31, 2015
Designed original and reworked print artwork from vintage archives for external digital printing using Photoshop and AVA, created hand-made screen printing designs, managed client commissions, and produced print-ready files for delivery.

Education

BA(Hons) Fashion Design (2:1) at Birmingham City University
January 1, 2012 - January 1, 2016

Qualifications

Extended BTEC Diploma in Art and Design (Triple Distinction)
January 11, 2030 - August 10, 2026

Industry Experience

Retail, Manufacturing, Consumer Goods, Wholesale & Distribution