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I’m Jennifer, a growth-driven digital marketer with 7+ years of experience scaling eCommerce and D2C brands through performance marketing, SEO, CRO, content strategy, and analytics. I specialize in managing high-budget Meta, Google, and multi-channel campaigns, building clean and scalable account structures, and turning data into clear, actionable insights. I’ve worked across luxury, edtech, retail, and service brands — consistently improving revenue, AOV, visibility, and conversion rates. I thrive in roles that blend strategy with hands-on execution, and I’m passionate about creating marketing systems that are measurable, intentional, and built for long-term growth.…I’m Jennifer, a growth-driven digital marketer with 7+ years of experience scaling eCommerce and D2C brands through performance marketing, SEO, CRO, content strategy, and analytics. I specialize in managing high-budget Meta, Google, and multi-channel campaigns, building clean and scalable account structures, and turning data into clear, actionable insights. I’ve worked across luxury, edtech, retail, and service brands — consistently improving revenue, AOV, visibility, and conversion rates. I thrive in roles that blend strategy with hands-on execution, and I’m passionate about creating marketing systems that are measurable, intentional, and built for long-term growth.

Jennifer Christian

Growth Marketer, Performance Marketer, Product Marketer, +2

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I’m Jennifer, a growth-driven digital marketer with 7+ years of experience scaling eCommerce and D2C brands through performance marketing, SEO, CRO, content strategy, and analytics. I specialize in managing high-budget Meta, Google, and multi-channel campaigns, building clean and scalable account structures, and turning data into clear, actionable insights. I’ve worked across luxury, edtech, retail, and service brands — consistently improving revenue, AOV, visibility, and conversion rates. I thrive in roles that blend strategy with hands-on execution, and I’m passionate about creating marketing systems that are measurable, intentional, and built for long-term growth.…I’m Jennifer, a growth-driven digital marketer with 7+ years of experience scaling eCommerce and D2C brands through performance marketing, SEO, CRO, content strategy, and analytics. I specialize in managing high-budget Meta, Google, and multi-channel campaigns, building clean and scalable account structures, and turning data into clear, actionable insights. I’ve worked across luxury, edtech, retail, and service brands — consistently improving revenue, AOV, visibility, and conversion rates. I thrive in roles that blend strategy with hands-on execution, and I’m passionate about creating marketing systems that are measurable, intentional, and built for long-term growth.

Available to hire

I’m Jennifer, a growth-driven digital marketer with 7+ years of experience scaling eCommerce and D2C brands through performance marketing, SEO, CRO, content strategy, and analytics. I specialize in managing high-budget Meta, Google, and multi-channel campaigns, building clean and scalable account structures, and turning data into clear, actionable insights. I’ve worked across luxury, edtech, retail, and service brands — consistently improving revenue, AOV, visibility, and conversion rates. I thrive in roles that blend strategy with hands-on execution, and I’m passionate about creating marketing systems that are measurable, intentional, and built for long-term growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Growth Manager at Aurus & Moi (Fine Jewelry Brand, India & US)

July 1, 2022 - Present

Led growth initiatives across multi-channel marketing (Meta, Google, Pinterest, YouTube) delivering an 80% uplift in revenue in the first year and sustaining 30%+ YoY growth with a 40% rise in order volume. Built and led the pre-sales for Moi, leveraging audience insights to optimize campaigns and maximize ROAS. Organized and marketed multi-city trunk shows across India to drive niche footfall and elevated brand presence in marketplaces. Directed end-to-end website optimization, CRO, analytics, and tech integrations (apps, automation, tracking) to streamline the customer journey. Collaborated with cross-functional teams (sales, finance, design, marketplaces, global partners) to align strategy, budgeting, and insights for profitability. Led a multi-site marketing approach and managed a partner network to optimize brand positioning.

Assistant Program Manager - Digital Marketing at STEMpedia

November 1, 2021 - October 6, 2025

First marketing hire for a bootstrapped EdTech startup; built brand presence and drove growth from zero to significant scale over 3 years. Achieved 259K website visitors, 10M+ YouTube impressions, 1M+ views, and a Domain Authority of 51 with 17K+ backlinks. Built and managed digital communities, growing Instagram presence and a Facebook group to 28K+ members, driving 12K+ installs. Produced 100+ educational & promotional videos and led cross-functional teams of designers, editors, and educators to align curriculum, sales enablement, and storytelling. Created 200+ project pages generating 300K+ views and strengthened STEMpedia’s content-driven acquisition funnel. Led GTM and PR activities, including product launches (Kickstarter, Product Hunt, IndieGoGo) generating $50K+ in 30 days; managed partner networks and digital reputation.

Growth Manager at Aurus & Moi

July 1, 2022 - Present

Led multi‑channel growth marketing for a fine jewelry brand (India & US). Implemented a comprehensive funnel optimization and CRO program across Meta, Google, Pinterest, and YouTube, delivering an 80% uplift in revenue in the first 12 months and 30%+ YoY revenue growth with a 40% rise in order volume. Drove AOV to $5,000+ for Aurus and $1,500+ for Moi through rigorous ad testing against Meta algorithms and audience back‑tracking to high‑intention luxury buyers. Guided pre‑sales efforts, marketing visibility, and end‑to‑end GTM strategy, including multi‑site management and performance optimization. Coordinated with cross‑functional teams (sales, design, finance, and partners) to strengthen brand positioning and drive new channel partnerships. Led GTM, PR, and product launches (Kickstarter, Product Hunt, IndieGoGo) generating $50k+ in 30 days and built a scalable, data‑driven marketing ecosystem.

Assistant Program Manager - Digital Marketing at STEMpedia

November 1, 2021 - October 6, 2025

First marketing hire for a bootstrapped EdTech company; built the brand from the ground up and orchestrated growth initiatives that contributed to significant visibility and engagement growth over three years. Achievements included 0 to 259K+ website visitors, 10M+ YouTube impressions, 1M+ video views, and a domain authority growth to 51, reflecting broad reach and credibility in the education tech space.

Freelance Digital Marketing Consultant at Self‑Employed

July 1, 2022 - October 6, 2025

Built 360° brand presence for EdTech startups, including websites, landing pages, social media, online courses, and marketing collateral. Led growth initiatives and funnel optimization, achieving a meaningful lift in conversions within 6 weeks and providing ongoing guidance on SEO, content marketing, and CRO to strengthen long‑term performance.

Digital Marketing Consultant at Freelance Projects

November 1, 2021 - July 1, 2022

Built 360° brand presence for early-stage tech startups (websites, landing pages, social, online courses, and marketing collaterals). Drove a 25% lift in conversions within 6 weeks through funnel optimization, SEO, content marketing, and CRO, while advising on long-term growth strategies and channel mix.

Assistant Program Manager - Digital Marketing at STEMpedia

September 1, 2018 - November 1, 2021

First marketing hire for a bootstrapped EdTech startup; contributed to 12x growth over 3 years by shaping branding, demand gen, and content strategy. Grew organic reach to 259k website visitors, attained 10M+ YouTube impressions, 1M+ video views, and a top Alexa rank with 17k+ backlinks in 3 years. Built and scaled digital communities (Instagram to 28k+ members) and drove 12k+ app installs via Updown. Produced 100+ educational & promotional videos and led cross-functional alignment on product storytelling, pricing, and go-to-market campaigns.