I'm Jennifer, a Ajax-based Video/Photography Production & Digital Media Specialist. I help educational institutions and brands grow their online presence through engaging video, social media strategy, and compelling content. Over more than a decade, I've built and managed digital campaigns, produced corporate and lifestyle blog content, and collaborated with teams to translate ideas into media that resonates with diverse audiences. I love turning concepts into clear, shareable stories, from pre-production research to on-set production and post-production. I enjoy mentoring teams, exploring new platforms like YouTube and Instagram, and delivering results that boost engagement, reach, and brand visibility.

Jennifer Francis-Smikle

I'm Jennifer, a Ajax-based Video/Photography Production & Digital Media Specialist. I help educational institutions and brands grow their online presence through engaging video, social media strategy, and compelling content. Over more than a decade, I've built and managed digital campaigns, produced corporate and lifestyle blog content, and collaborated with teams to translate ideas into media that resonates with diverse audiences. I love turning concepts into clear, shareable stories, from pre-production research to on-set production and post-production. I enjoy mentoring teams, exploring new platforms like YouTube and Instagram, and delivering results that boost engagement, reach, and brand visibility.

Available to hire

I’m Jennifer, a Ajax-based Video/Photography Production & Digital Media Specialist. I help educational institutions and brands grow their online presence through engaging video, social media strategy, and compelling content. Over more than a decade, I’ve built and managed digital campaigns, produced corporate and lifestyle blog content, and collaborated with teams to translate ideas into media that resonates with diverse audiences.

I love turning concepts into clear, shareable stories, from pre-production research to on-set production and post-production. I enjoy mentoring teams, exploring new platforms like YouTube and Instagram, and delivering results that boost engagement, reach, and brand visibility.

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Experience Level

Expert
Expert

Work Experience

Video production & Digital Media Specialist (Freelance) at Canadian College
January 1, 2009 - Present
Provide end-to-end digital media services: monitor social platforms ( blogger, facebook, twitter, instagram, LinkedIn ), coordinate ad campaigns to build brand awareness on Facebook, grow online communities, manage budgets for digital media campaigns, copyedit blog posts, collaborate with school departments for content, perform consultation and statistical analysis using Sysomos, upload videos to YouTube to enhance college presence, conduct pre-production research, interview/film/edit corporate videos, and locate/contract videographers for large projects.
Owner & CEO at Canadian Beauty & Lifestyle Blog (SpicedBeauty.com)
December 1, 2008 - Present
Founded and led a beauty & lifestyle blog, building a recognizable online presence. Achievements include ranking on the second page of Google for 'Canadian Beauty Blog', being voted as one of 5 Toronto Beauty Bloggers You Need to Learn From by YYZ Blog, being named as one of 7 Canadian Beauty Bloggers to Know by Dish, and being featured as a Canadian fashion & beauty blogger to follow by WagJag.
Production Assistant at Spy Films/Spy Entertainment
January 1, 2007 - April 1, 2007
Researched materials for upcoming commercials, produced and organized production files, assisted art director with on-set props, and supported overall production workflow.
Production Assistant at TVOntario – More to Life
January 1, 2003 - January 1, 2004
Transcribed viewer comments for the show’s comment segment, prepared monthly production schedules, ensured scripts were available for the production team, greeted guests, prepped streeters for on-camera segments.

Education

WPIC Certified Wedding Coordinator at WPIC
January 1, 2015 - January 1, 2015
Certificate in E-Business & Web Marketing at University of Toronto
January 1, 2011 - January 1, 2011
Certificate in Makeup Techniques at Centennial College
January 1, 2009 - January 1, 2010
Diploma in Film at Centennial College
January 1, 2004 - January 1, 2007

Qualifications

WPIC Certified Wedding Coordinator
January 1, 2015 - January 2, 2026
Certificate in E-Business & Web Marketing
January 1, 2011 - January 2, 2026
Certificate in Makeup Techniques
January 1, 2009 - January 2, 2026

Industry Experience

Media & Entertainment, Education, Professional Services