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I am a senior digital marketing leader specializing in fractional leadership, growth marketing, and scaling paid media across search, social, programmatic, and e-commerce. I build high-performing teams, optimize budgets, and align marketing with sales and product to drive measurable revenue growth. I enjoy partnering with analytics, finance, and operations to create data-driven strategies, dashboards, and testing roadmaps that accelerate customer acquisition, retention, and lifetime value.…I am a senior digital marketing leader specializing in fractional leadership, growth marketing, and scaling paid media across search, social, programmatic, and e-commerce. I build high-performing teams, optimize budgets, and align marketing with sales and product to drive measurable revenue growth. I enjoy partnering with analytics, finance, and operations to create data-driven strategies, dashboards, and testing roadmaps that accelerate customer acquisition, retention, and lifetime value.

Jenna Mattefs

Growth Marketer, Marketing Strategist, Creative Director, +2

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I am a senior digital marketing leader specializing in fractional leadership, growth marketing, and scaling paid media across search, social, programmatic, and e-commerce. I build high-performing teams, optimize budgets, and align marketing with sales and product to drive measurable revenue growth. I enjoy partnering with analytics, finance, and operations to create data-driven strategies, dashboards, and testing roadmaps that accelerate customer acquisition, retention, and lifetime value.…I am a senior digital marketing leader specializing in fractional leadership, growth marketing, and scaling paid media across search, social, programmatic, and e-commerce. I build high-performing teams, optimize budgets, and align marketing with sales and product to drive measurable revenue growth. I enjoy partnering with analytics, finance, and operations to create data-driven strategies, dashboards, and testing roadmaps that accelerate customer acquisition, retention, and lifetime value.

Available to hire

I am a senior digital marketing leader specializing in fractional leadership, growth marketing, and scaling paid media across search, social, programmatic, and e-commerce. I build high-performing teams, optimize budgets, and align marketing with sales and product to drive measurable revenue growth.

I enjoy partnering with analytics, finance, and operations to create data-driven strategies, dashboards, and testing roadmaps that accelerate customer acquisition, retention, and lifetime value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Fractional Digital & Growth Marketing Leader

April 1, 2024 - Present

Provide short-term coverage as Fractional Digital & Growth Marketing Leader, leading the growth and paid media function. Responsible for rebuilding and guiding the marketing team, managing budgets, and aligning channel strategy to business goals. Audit and refine channels (Paid Search, YouTube, Programmatic Display, Affiliates, Social, Amazon, SEO), improve marketing foundations (reporting, tracking, templates, creative processes, site enhancements), and test new tactics to expand channels and launch brand awareness initiatives.

Senior Director, Performance Marketing at Bergdorf Goodman

June 1, 2022 - August 1, 2023

Drove $582M in sales (+15%), with $55M in paid media spend by optimizing Paid Search and Google Shopping ads, affiliate commissions, email cadences and segmentation, while adding new SEO content and touchpoints to reach existing customers (SMS and trigger emails). Improved new customer purchase rate by refining the Email Welcome Series, adding a Post Purchase Email, and increasing retargeting spend. Built scalable processes and partnerships, including Tableau dashboards, CAC and MMM analytics.

Director, Performance Marketing at Bergdorf Goodman

March 1, 2021 - May 1, 2022

Scaled Bergdorf Goodman sales to $504M (+30%), with new channels and tactics to grow new customer sales. Grew new customer sales to $112M, acquiring 185K new customers by increasing spend in Paid Social and lookalike targeting. Hired and onboarded teams managing Paid Search, Paid Social, Programmatic Display, Affiliates, Email, and Push Notifications. Launched first digital awareness campaigns across TikTok, YouTube, and Pinterest to expand reach.

Senior Manager, Paid Media at Sephora

July 1, 2019 - March 1, 2021

Scaled Sephora's LinkedIn Talent Solutions sales by 45% to $35M with $15M spend by improving ROAS across Paid Search, Display, Paid Social, podcasts, YouTube and audio channels. Implemented new email and lifecycle programs to improve conversion, strengthened collaboration with Sales, and targeted audiences; oversaw agency partners and internal teams to scale paid media.

Digital Marketing Director at Sephora Canada

June 1, 2018 - June 1, 2019

Grew Sephora Canada sales to $425M (+29%) with $35M spend by optimizing cross-channel marketing to grow existing customer sales. Built relationships with Merchandising for seasonal launches; collaborated with Analytics to develop CAC/attribution and with Finance to forecast sales goals. Led teams and agencies to execute awareness, new customer acquisition and sales campaigns across Paid Search, Affiliate, Email, Social and Programmatic Display.

Senior Manager, Sephora US Digital Marketing Strategy at Sephora US

January 1, 2017 - May 1, 2018

Drove $23M Sephora US sales (+31%) by optimizing $15M spend across DSP partners (DataXu, Data Xu, Google, Meta); Developed test road map and executed incremental testing; Personalization and A/B testing across new channels and messaging; Increased Sephora App install downloads by 17% by optimizing spend across partners (Apple Search Ads, Tapjoy, AppLovin, InMobi).

Growth Marketing Manager at Sephora US

April 1, 2014 - January 1, 2015

Acquired 25K leads across US markets to expand business model with $1M spend; Managed execution of all marketing channels (Paid Search, Paid Social, event marketing, PR, OOH and Direct Mail); Optimized spend through ongoing testing of creative messaging and landing pages.

Digital Marketing Manager at The North Face

February 1, 2012 - March 1, 2014

Grew sales +36% with $15M spend, led agency partnerships & optimizations across all channels (Paid Search, SEO, Email, Affiliate & Display); Owned email calendar & content strategy, managing ESP across all email types (daily promotional emails, trigger & transactional emails).

Digital Marketing Manager at OMD, San Francisco

April 1, 2010 - August 1, 2011

Managed clients and lead awareness and acquisition paid media strategies for Clorox, Autodesk, State Farm & Brooks; Grew Autodesk leads +16% and Clorox Bleach awareness +64% with video, display and paid social.

Display Media Planner at OMD, San Francisco

May 1, 2008 - November 1, 2009

Launched and optimized programmatic display campaigns for Bank of America to grow credit card applications +28% and app installs +18%.