Hi, I’m Jenna Metcalfe—a strategic and creative problem solver delivering thoughtful, impactful design across digital and print. I thrive in fast-paced environments where cohesive storytelling and strong brand visuals drive growth. Over the years I’ve guided multiple brand reboots, led cross-functional teams, and built scalable design systems for financial and real estate clients. I’m passionate about mentoring others and turning complex needs into elegant, practical and accessible solutions.…

Jenna Metcalfe

Hi, I’m Jenna Metcalfe—a strategic and creative problem solver delivering thoughtful, impactful design across digital and print. I thrive in fast-paced environments where cohesive storytelling and strong brand visuals drive growth. Over the years I’ve guided multiple brand reboots, led cross-functional teams, and built scalable design systems for financial and real estate clients. I’m passionate about mentoring others and turning complex needs into elegant, practical and accessible solutions.…

Available to hire

Hi, I’m Jenna Metcalfe—a strategic and creative problem solver delivering thoughtful, impactful design across digital and print. I thrive in fast-paced environments where cohesive storytelling and strong brand visuals drive growth.

Over the years I’ve guided multiple brand reboots, led cross-functional teams, and built scalable design systems for financial and real estate clients. I’m passionate about mentoring others and turning complex needs into elegant, practical and accessible solutions.

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Language

English
Fluent

Work Experience

Vice President, Creative Services / Marketing at CAIS
July 1, 2025 - October 16, 2025
Led digital and print design across social, web, and campaigns in a fast-paced environment. Increased social media engagement and CTR with engaging static and animated designs. Guided two full rebrands from concept to multi-channel rollout. Designed event materials: promos, onsite graphics, and presentations. Created sales decks, user guides, and UI prototypes for financial audiences. Produced interactive forms, whitepapers, and data visualizations. Designed motion graphics and light animations for video team. Mentored junior designers and upheld creative quality. Collaborated across teams to ensure cohesive brand storytelling. Managed competing deadlines in a fast-moving environment.
Senior Associate, Creative Services at CAIS
February 1, 2024 - October 16, 2025
Led digital and print design across social, web, and campaigns. Increased social engagement and CTR with static/animated designs. Supported brand development and multi-channel rollout. Created event materials and presentations. Produced sales decks, user guides, and UI prototypes for financial audiences. Developed interactive forms and data visualizations; contributed motion graphics for video. Mentored designers and maintained quality; collaborated cross-functionally to ensure cohesive storytelling; managed multiple deadlines.
Senior Associate, Marketing at Benefit Street Partners L.L.C.
February 1, 2022 - October 16, 2025
Led digital and print design across social, web, and campaigns in a fast-paced environment. Increased social media engagement and CTR with engaging static and animated designs. Guided two full rebrands from concept to multi-channel rollout. Designed event materials: promos, onsite graphics, and presentations. Created sales decks, user guides, and UI prototypes for financial audiences. Produced interactive forms, whitepapers, and data visualizations. Designed motion graphics and light animations for video team. Mentored junior designers and upheld creative quality. Collaborated across teams to ensure cohesive brand storytelling. Managed competing deadlines in a fast-moving environment.
Senior Marketing Associate at Broadstone Real Estate, LLC
February 1, 2020 - October 16, 2025
Led design for print, presentations, ads, and digital investor content. Partnered with cross-functional and regional teams on sales materials. Designed layouts for whitepapers, eBooks, and thought leadership. Created product logos for fund launches, mergers, and NYSE listings.
Graphic Designer & Marketing Specialist at Home Properties
June 1, 2016 - October 16, 2025
Rebranded alt investment manager and family of funds, supporting growth and successful IPO. Led creative direction for corporate brand across all touchpoints. Managed execution of digital/print collateral, ads, and investor communications. Built and maintained marketing automation tools, email templates, and landing pages. Led print and web marketing for East Coast multifamily properties to drive resident acquisition and retention. Supported corporate branding, ad design, web, photo editing, and property signage.
Vice President, Creative Services / Marketing at CAIS
July 1, 2025 - October 16, 2025
Led digital and print design across social, web, and campaigns in a fast-paced environment. Increased social media engagement and CTR with engaging static and animated designs. Guided two full rebrands from concept to multi-channel rollout. Designed event materials: promos, onsite graphics, and presentations. Created sales decks, user guides, and UI prototypes for financial audiences. Produced interactive forms, whitepapers, and data visualizations. Designed motion graphics and light animations for video team. Mentored junior designers and upheld creative quality. Collaborated across teams to ensure cohesive brand storytelling. Managed competing deadlines in a fast-moving environment.
Senior Associate, Creative Services at CAIS
February 1, 2024 - October 16, 2025
Led creative services for investor communications across digital and print channels. Drove brand consistency and improved visual storytelling for financial audiences. Collaborated with marketing and product teams on campaigns, materials, and UI mockups. Mentored junior designers and managed multiple projects with tight deadlines.
Senior Associate, Marketing at Benefit Street Partners L.L.C. (A division of Franklin Templeton)
February 1, 2022 - October 16, 2025
Led marketing design for private real estate funds, including sales decks, investor materials, and thought leadership. Partnered with partners across marketing, IR, and portfolio teams to deliver cohesive brand storytelling. Managed multiple campaigns and events.
Senior Marketing Associate at Broadstone Real Estate, LLC
February 1, 2020 - October 16, 2025
Led design for print, presentations, ads, and digital investor content. Partnered with cross-functional and regional teams on sales materials. Designed layouts for whitepapers, eBooks, and thought leadership. Created product logos for fund launches, mergers, and NYSE listings.
Graphic Designer & Marketing Specialist at Home Properties
June 1, 2016 - October 16, 2025
Rebranded alt investment manager and family of funds, supporting growth and successful IPO. Led creative direction for corporate brand across all touchpoints. Managed execution of digital/print collateral, ads, and investor communications. Built and maintained marketing automation tools, email templates, and landing pages. Led print and web marketing for East Coast multifamily properties to drive resident acquisition and retention. Supported corporate branding, ad design, web, photo editing, and property signage.

Education

Minor in Marketing Communications at Rochester Institute of Technology
January 11, 2030 - January 1, 2011
Concentration in Graphics and Painting; Minor in Psychology at Nazareth College of Rochester
January 11, 2030 - October 16, 2025
MFA, Graphic Design at Rochester Institute of Technology
January 11, 2030 - October 16, 2025
BA, Studio Art at Nazareth College of Rochester
January 11, 2030 - October 16, 2025

Qualifications

MFA, Graphic Design
January 11, 2030 - October 16, 2025
BA, Studio Art
January 11, 2030 - October 16, 2025

Industry Experience

Financial Services, Real Estate & Construction, Professional Services, Software & Internet, Media & Entertainment