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I'm a marketing and events professional with a background across local government, public sector and arts and heritage charities. I combine strong organisational skills with a creative eye to plan and deliver multi-channel campaigns that raise awareness and boost sales. Over the past 18 months I helped Geraldo’s increase e-commerce sales by around 30% and improve web conversion from 1.8% to 2.5%, while collaborating with agencies and suppliers to deliver engaging experiences, whisky masterclasses and wedding fairs. I thrive on turning ideas into measurable results, designing assets for social media and web, managing content calendars, and producing clear reporting. I enjoy working in fast-paced teams and love bringing people together through events such as the Inverclyde Whisky Festival and other community programmes.…I'm a marketing and events professional with a background across local government, public sector and arts and heritage charities. I combine strong organisational skills with a creative eye to plan and deliver multi-channel campaigns that raise awareness and boost sales. Over the past 18 months I helped Geraldo’s increase e-commerce sales by around 30% and improve web conversion from 1.8% to 2.5%, while collaborating with agencies and suppliers to deliver engaging experiences, whisky masterclasses and wedding fairs. I thrive on turning ideas into measurable results, designing assets for social media and web, managing content calendars, and producing clear reporting. I enjoy working in fast-paced teams and love bringing people together through events such as the Inverclyde Whisky Festival and other community programmes.

Jennie Bancroft

Marketer, Digital Marketer, Brand Strategist, +6

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I'm a marketing and events professional with a background across local government, public sector and arts and heritage charities. I combine strong organisational skills with a creative eye to plan and deliver multi-channel campaigns that raise awareness and boost sales. Over the past 18 months I helped Geraldo’s increase e-commerce sales by around 30% and improve web conversion from 1.8% to 2.5%, while collaborating with agencies and suppliers to deliver engaging experiences, whisky masterclasses and wedding fairs. I thrive on turning ideas into measurable results, designing assets for social media and web, managing content calendars, and producing clear reporting. I enjoy working in fast-paced teams and love bringing people together through events such as the Inverclyde Whisky Festival and other community programmes.…I'm a marketing and events professional with a background across local government, public sector and arts and heritage charities. I combine strong organisational skills with a creative eye to plan and deliver multi-channel campaigns that raise awareness and boost sales. Over the past 18 months I helped Geraldo’s increase e-commerce sales by around 30% and improve web conversion from 1.8% to 2.5%, while collaborating with agencies and suppliers to deliver engaging experiences, whisky masterclasses and wedding fairs. I thrive on turning ideas into measurable results, designing assets for social media and web, managing content calendars, and producing clear reporting. I enjoy working in fast-paced teams and love bringing people together through events such as the Inverclyde Whisky Festival and other community programmes.

Available to hire

I’m a marketing and events professional with a background across local government, public sector and arts and heritage charities. I combine strong organisational skills with a creative eye to plan and deliver multi-channel campaigns that raise awareness and boost sales. Over the past 18 months I helped Geraldo’s increase e-commerce sales by around 30% and improve web conversion from 1.8% to 2.5%, while collaborating with agencies and suppliers to deliver engaging experiences, whisky masterclasses and wedding fairs.

I thrive on turning ideas into measurable results, designing assets for social media and web, managing content calendars, and producing clear reporting. I enjoy working in fast-paced teams and love bringing people together through events such as the Inverclyde Whisky Festival and other community programmes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing & Events Manager at Geraldo’s, Largs

March 1, 2023 - Present

Planning and delivering multi-strand marketing campaigns to raise awareness and drive physical and e-commerce sales; managing the e-commerce website with SEO improvements; coordinating paid adverts across social media, display, press and print; providing monthly and quarterly performance reports; liaising with suppliers and producers to organise weekly and ad-hoc events, including the Inverclyde Whisky Festival, Whisky Masterclasses, and wedding fayres.

Events Marketing Executive at Holyrood Communications, Edinburgh

October 1, 2021 - February 28, 2023

Devised multi-stream marketing plans across digital and print media resulting in a 20% increase in event ticket sales; developed brand strategies and guidelines; designed and created images/graphics and video for social media, emails and web ads; created and implemented a content calendar; reported on metrics for email, socials, website performance and web ads; wrote and edited copy for bespoke messaging across email, web and social.

Digital Marketing Co-ordinator at Beacon Arts Centre, Greenock

May 1, 2021 - September 30, 2021

Implemented digital audience research to inform audience development; created visual content for social media; managed website content and maintenance; coordinated email marketing strategies.

Digital, Media & Marketing Analyst (Maternity Cover) at North Ayrshire Council, Irvine

June 1, 2020 - May 31, 2021

Coordinated digital communication projects across web and social media; created high-quality digital marketing assets for the central communications team and various departments; designed infographic campaigns for COVID-19 guidance; reported on social media performance and advised senior managers on effective communication strategies.

Visitor Services & Marketing Assistant at North Ayrshire Council, Irvine

March 1, 2017 - June 30, 2020

Worked across three cultural sites providing visitor services; coordinated digital and printed promotional material for shows and events; created visual content for social media and email campaigns; scheduled and maintained social media content and implemented audience research and social listening; assisted in the design of the What’s On brochure and coordinated distribution.

Vestry Secretary at Holy Trinity & St Barnabas, Paisley

December 1, 2022 - Present

Vestry Secretary supporting church governance; manages records and meeting notes, coordinating administrative tasks for the Vestry.

Ordinary Vestry Member at Holy Trinity & St Barnabas, Paisley

December 1, 2016 - December 31, 2022

Ordinary Vestry Member contributing to church governance and community activities.

Education Volunteer at Scottish Maritime Museum, Irvine

September 1, 2012 - December 31, 2013

Education Volunteer supporting museum learning programs and delivering education sessions.

Education Volunteer at York Army Museum

September 1, 2012 - December 31, 2013

Education Volunteer supporting learning programs and museum activities.

Archive & Research Volunteer at The Treasurer’s House, York (National Trust)

September 1, 2012 - December 31, 2013

Volunteer contributing to archiving and research tasks for the property.

Marketing & Events Manager at Geraldo’s

March 1, 2023 - Present

Lead multi-strand marketing campaigns to raise awareness and drive physical and e-commerce sales. Oversaw a ~30% increase in e-commerce sales over the last 18 months. Managed the e-commerce site with up-to-date content and SEO, improving web conversion from 1.8% to 2.5% in the past year. Collaborated with external agencies to enhance the e-commerce site. Designed, coordinated, and reported on paid adverts across social, display, press, and print channels. Produced monthly and quarterly performance reports and analysis. Liaised with suppliers and producers to organise weekly and ad-hoc events, including the Inverclyde Whisky Festival, Whisky Masterclasses, and wedding fayres.

Events Marketing Executive at Holyrood Communications

October 1, 2021 - February 28, 2023

Devised and implemented multi-stream marketing plans across digital and print media, driving a 20% increase in event ticket sales. Developed brand strategies and established brand guidelines. Designed and produced images/graphics and video for social media, emails and web ads. Created and managed a content calendar across social media and email. Reported metrics for email, socials, website performance and web ads monthly and quarterly. Wrote and edited copy for bespoke messaging across email, web and social.

Digital Marketing Co-Ordinator at Beacon Arts Centre

May 1, 2021 - September 30, 2021

Implemented digital audience research to inform audience development strategies. Created visual content for social media, including images, GIFs and video. Managed website content and maintenance. Coordinated email marketing strategies.

Digital, Media & Marketing Analyst (Maternity Cover) at North Ayrshire Council

June 1, 2020 - May 31, 2021

Coordinated digital communication projects across web and social media. Created high-quality digital marketing assets for the central communications team and various departments within the Council. Designed infographic campaigns for COVID-19 guidance. Reported on social media performance and provided guidance and solutions on effective communication strategies to senior managers.

Visitor Services & Marketing Assistant at North Ayrshire Council

March 1, 2017 - June 30, 2020

Worked across three distinct cultural sites providing visitor services. Coordinated digital and printed promotional material for shows and events. Created visual content for social media and email campaigns. Scheduled and maintained social media content and implemented audience research and social listening. Assisted in the design of What's On brochure and co-ordinated distribution.