I’m a brand and graphic designer with a background in illustration, motion, and spatial design, focused on creating thoughtful, emotionally resonant brand identities. My experience ranges from working with organizations like California State University, Fullerton’s student government and the Nicholas & Lee Begovich Gallery to developing editorial and product design for publications and commercial brands. I approach design as more than visual output—it’s about shaping how people feel and connect with a brand. My work often explores calm, minimal, and narrative-driven aesthetics, influenced by lifestyle, culture, and human behavior. With a strong foundation in concept development and visual storytelling, I’m able to translate abstract ideas into cohesive brand systems across digital and physical touchpoints. What sets me apart is my ability to combine strategic thinking with a sensitive, human-centered design approach—creating work that feels intentional, refined, and emotionally engaging rather than purely decorative.

I’m a brand and graphic designer with a background in illustration, motion, and spatial design, focused on creating thoughtful, emotionally resonant brand identities. My experience ranges from working with organizations like California State University, Fullerton’s student government and the Nicholas & Lee Begovich Gallery to developing editorial and product design for publications and commercial brands. I approach design as more than visual output—it’s about shaping how people feel and connect with a brand. My work often explores calm, minimal, and narrative-driven aesthetics, influenced by lifestyle, culture, and human behavior. With a strong foundation in concept development and visual storytelling, I’m able to translate abstract ideas into cohesive brand systems across digital and physical touchpoints. What sets me apart is my ability to combine strategic thinking with a sensitive, human-centered design approach—creating work that feels intentional, refined, and emotionally engaging rather than purely decorative.

Available to hire

I’m a brand and graphic designer with a background in illustration, motion, and spatial design, focused on creating thoughtful, emotionally resonant brand identities. My experience ranges from working with organizations like California State University, Fullerton’s student government and the Nicholas & Lee Begovich Gallery to developing editorial and product design for publications and commercial brands.
I approach design as more than visual output—it’s about shaping how people feel and connect with a brand. My work often explores calm, minimal, and narrative-driven aesthetics, influenced by lifestyle, culture, and human behavior. With a strong foundation in concept development and visual storytelling, I’m able to translate abstract ideas into cohesive brand systems across digital and physical touchpoints.
What sets me apart is my ability to combine strategic thinking with a sensitive, human-centered design approach—creating work that feels intentional, refined, and emotionally engaging rather than purely decorative.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Branding Consultant at Chubby Sushi and Ramen
December 31, 2022 - April 30, 2026
Developed comprehensive branding strategies to enhance market presence and customer engagement. Customers consistently given our souvenirs high praise, contributing to strong customer loyalty and repeat engagement with the brand. Supported marketing initiatives through social media promotion, annually events, and pop marketing, increasing the restaurant visibility and attendance and income calls. Collaborated with cross-functional teams to ensure cohesive brand messaging across all platforms.
Environmental Graphic Designer at Nicholas and Lee Begovich Gallery, CSUF
May 1, 2021 - June 4, 2022
Designed and developed a mobile application for exhibition engagement and visitor interaction Redesigned gallery visual identity and spatial/environmental graphics Assisted with the Kim Abeles Smog Collection exhibition installation and presentation materials

Education

Bachelor of Art at California State of University, Fullerton
August 20, 2017 - January 4, 2021
Designed and developed a mobile application for exhibition engagement and visitor interaction Assisted with the Kim Abeles Smog Collection exhibition installation and presentation materials Participate as designer team and illustrate for a 4,000-circulation publication

Qualifications

Add your qualifications or awards here.