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I am Jennifer L. Harrison, a marketing and communications leader with experience driving growth in tourism, hospitality, economic development and stakeholder engagement. I excel at creating innovative campaigns, forging strategic partnerships, and making data-driven decisions that boost brand awareness and economic activity. I lead teams with a collaborative, creative approach and am passionate about community development and regional vitality. I build strong media relationships, develop compelling content, and translate complex goals into actionable programs that deliver measurable results for destinations and organizations.…I am Jennifer L. Harrison, a marketing and communications leader with experience driving growth in tourism, hospitality, economic development and stakeholder engagement. I excel at creating innovative campaigns, forging strategic partnerships, and making data-driven decisions that boost brand awareness and economic activity. I lead teams with a collaborative, creative approach and am passionate about community development and regional vitality. I build strong media relationships, develop compelling content, and translate complex goals into actionable programs that deliver measurable results for destinations and organizations.

Jennifer L. Harrison

Brand Designer, Content Creator, Graphic Designer, +2

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I am Jennifer L. Harrison, a marketing and communications leader with experience driving growth in tourism, hospitality, economic development and stakeholder engagement. I excel at creating innovative campaigns, forging strategic partnerships, and making data-driven decisions that boost brand awareness and economic activity. I lead teams with a collaborative, creative approach and am passionate about community development and regional vitality. I build strong media relationships, develop compelling content, and translate complex goals into actionable programs that deliver measurable results for destinations and organizations.…I am Jennifer L. Harrison, a marketing and communications leader with experience driving growth in tourism, hospitality, economic development and stakeholder engagement. I excel at creating innovative campaigns, forging strategic partnerships, and making data-driven decisions that boost brand awareness and economic activity. I lead teams with a collaborative, creative approach and am passionate about community development and regional vitality. I build strong media relationships, develop compelling content, and translate complex goals into actionable programs that deliver measurable results for destinations and organizations.

Available to hire

I am Jennifer L. Harrison, a marketing and communications leader with experience driving growth in tourism, hospitality, economic development and stakeholder engagement. I excel at creating innovative campaigns, forging strategic partnerships, and making data-driven decisions that boost brand awareness and economic activity.
I lead teams with a collaborative, creative approach and am passionate about community development and regional vitality. I build strong media relationships, develop compelling content, and translate complex goals into actionable programs that deliver measurable results for destinations and organizations.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

Work Experience

Vice President, Marketing & Communications at Santa Maria Valley Chamber & Visitors

November 1, 2023 - February 1, 2026

Develop and implement strategic marketing plans aligned with the Chamber’s mission to increase brand awareness and member engagement. Oversee communications across digital platforms, including social media, website content, email campaigns, and PR initiatives. Lead the Santa Maria Style Barbecue Association development to promote the region’s culinary heritage. Supervise marketing staff to ensure alignment of branding and messaging. Foster media relationships to maximize exposure through press releases, advertising, and tourism marketing.

Director, Marketing & Communications / Tourism Director at Santa Maria Valley Chamber & Visitors Bureau

August 1, 2015 - November 1, 2023

Spearheaded the renewal of the Tourism Marketing District and enhanced visitor engagement strategies. Led innovative campaigns, including the Stimulus Promotion, which gained national and international attention. Launched the Santa Maria Valley Wine Trolley, a widely successful tourism initiative. Developed and managed marketing programs to increase visitor engagement and economic activity. Oversaw the production and distribution of visitor guides, maps, brochures, and travel itineraries. Built strategic alliances with Visit California, CalTravel, and other regional tourism organizations. Led marketing efforts for group sales, attracting sports tournaments, meetings, and special events. Strengthened relationships with regional tourism entities and media partners.

Event & Special Projects Manager at Santa Maria Valley Chamber & Visitors Bureau

August 1, 2014 - August 1, 2015

Planned and executed major Chamber events, trade shows, and tourism promotions. Developed event-related marketing materials and negotiated vendor contracts. Managed event logistics, registration, and sponsorships.

Convention Services Manager at Santa Maria Valley Chamber & Visitors Bureau

November 1, 2006 - August 1, 2014

Attended trade shows and travel expos to promote Santa Maria Valley as a tourism destination. Coordinated logistics for tour operators, meeting planners, and special event organizers. Designed and implemented new marketing collateral and advertising campaigns.

Visitor Bureau Services Coordinator at Santa Maria Valley Chamber & Visitors Bureau

February 1, 2006 - November 1, 2006

Served as first point of contact for visitors, providing information and resources. Assisted in designing and distributing new tourism brochures and marketing materials. Organized and coordinated the Tourism Month Luncheon and other promotional events.

Senior Purchasing Assistant at Derrel's Mini Storage, Fresno, CA

July 1, 2002 - January 1, 2006

Managed purchasing functions, including vendor relations, invoicing, and inventory control. Assisted accounts payable in resolving discrepancies and processed invoices efficiently. Conducted price comparisons among vendors to maximize cost savings.