I’m a senior communications and content specialist with extensive experience working on regulated and complex subject matter, including superannuation, tax, compliance and policy. I specialise in finding fresh, engaging ways to tell familiar stories without losing accuracy, credibility or trust. My work is grounded in strong editorial judgement, research and a deep understanding of audience needs. I’ve worked across government, member-based and national organisations, and I’m comfortable picking up and running with established brand voices to deliver high-quality content within clear constraints.…

Jennifer McQueen

I’m a senior communications and content specialist with extensive experience working on regulated and complex subject matter, including superannuation, tax, compliance and policy. I specialise in finding fresh, engaging ways to tell familiar stories without losing accuracy, credibility or trust. My work is grounded in strong editorial judgement, research and a deep understanding of audience needs. I’ve worked across government, member-based and national organisations, and I’m comfortable picking up and running with established brand voices to deliver high-quality content within clear constraints.…

Available to hire

I’m a senior communications and content specialist with extensive experience working on regulated and complex subject matter, including superannuation, tax, compliance and policy.

I specialise in finding fresh, engaging ways to tell familiar stories without losing accuracy, credibility or trust. My work is grounded in strong editorial judgement, research and a deep understanding of audience needs.

I’ve worked across government, member-based and national organisations, and I’m comfortable picking up and running with established brand voices to deliver high-quality content within clear constraints.

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Language

English
Fluent

Work Experience

Director of Communications at Greenlife Industry Australia
March 1, 2023 - Present
• Engaging with government and industry stakeholders on national advocacy campaigns, navigating complex policy and regulatory environments • Led media and stakeholder strategy that contributed to Bunnings’ inclusion in three Senate inquiries • Unified state associations under a single national brand • Designed and delivered the first national conference post-COVID, exceeding attendance and revenue targets • Leading the $5M Nursery Industry Communications Program • Developed and implemented a new website and CRM system
National Strategic Manager at Climate Science Communications, CSIRO
February 1, 2022 - March 1, 2023
• Co-designed a national framework, strategy, toolkit and best-practice guide for climate science communication in agriculture, in collaboration with 60 stakeholders • Led strategic messaging for cross-sector climate partnerships, to build credibility with policymakers, industry and media • Delivered content and strategy to build trust across political, industry and community audiences
Manager – Strategic Communications and Marketing at Li-Ve Tasmania
September 1, 2016 - February 1, 2022
• Established and matured the Strategic Communications and Marketing function • Led post-merger rebranding • Managed internal and external communications during the COVID-19 pandemic • Led change communications for three concurrent system changes and a continuous improvement program
Marketing and Communications Consultant at Quadrant Super/Tasplan Super
May 1, 2010 - August 1, 2016
National Strategic Manager – Climate Science Communications at CSIRO
February 1, 2022 - March 1, 2023
Co-designed a national framework, strategy, toolkit and best-practice guide for climate science communication in agriculture, in collaboration with 60 stakeholders. Led strategic messaging for cross-sector climate partnerships, to build credibility with policymakers, industry and media. Delivered content and strategy to build trust across political, industry and community audiences.
Account Manager at Australian Taxation Office (ATO)
September 1, 2007 - May 1, 2010
Managed client communications and stakeholder engagement; supported campaigns and initiatives within the ATO.
Manager, Strategic Communications & Marketing at Li-Ve Tasmania
January 1, 2016 - January 1, 2022
Created engaging content across health, regulation and member services. Led rebrand and refreshed editorial approach for established subject matter. Delivered consistently high engagement across newsletters and digital platforms.

Education

Graduate Certificate in Business Administration at Griffith University
January 1, 2022 - June 1, 2023
Graduate at Tasmanian Leaders Program
January 1, 2019 - December 1, 2019
Certificate IV Small Business Management at NEIS
January 1, 2000 - December 1, 2000
Bachelor of Arts in Creative Arts, Griffith University at Griffith University
January 1, 1997 - December 1, 1999
o Majors in Writing and Cultural Studies o 1997 and 1998 Excellence Awards o 1999 University Medal
Bachelor of Arts in Creative Arts at Griffith University
January 11, 2030 - January 1, 1999
Graduate Certificate – Business Administration at Griffith University
January 11, 2030 - January 1, 2023
Graduate Certificate in Business Administration at Griffith University
January 11, 2030 - January 12, 2026
Bachelor of Arts (Writing & Cultural Studies) at Griffith University
January 11, 2030 - January 12, 2026

Qualifications

Certificate IV Small Business Management
January 11, 2030 - January 1, 2000
Tasmanian Leaders Program
January 11, 2030 - January 1, 2019
Certified Practising Marketer (CPM)
January 11, 2030 - January 12, 2026
Tasmanian Leaders Program
January 11, 2030 - January 1, 2019

Industry Experience

Government, Non-Profit Organization, Professional Services, Media & Entertainment, Education, Agriculture & Mining, Energy & Utilities, Financial Services, Life Sciences
    paper Before-and-after rewrite – Simplifying technical and policy content

    This example shows a before-and-after rewrite of dense, policy-style writing into clear, client-facing communication. The focus is on improving clarity, flow and engagement while maintaining accuracy and appropriate tone.

    Original version (technical document)
    As our markets within Australia are more and more connected to international systems, organisations and influences it is vital producers keep up with the constantly shifting expectations of consumers, governments and community. Of recent times the process of validating ‘ethical sourcing’ of products and services has grown and is now becoming a part of the supply chain lexicon. Greenlife Industry Australia (GIA) has been adding to the suite of grower programs that allow producers to validate their credentials in best practice, environmental and resource management, plant protection and biosecurity, with the Ethical Nursery Stock Specification just released in the NIASA Best Management Practice Guidelines.

    Edited version (client communication)
    These aren’t just idle thoughts for consumers. They’re key factors shaping buying decisions – and businesses are paying attention.

    Australian markets are increasingly connected to international systems, organisations and expectations. To stay competitive, producers need to keep pace with shifting consumer, government and community standards.

    ‘Ethical sourcing’ has moved from buzzword to baseline – a normal part of supply-chain language and a real driver of market confidence.