Senior graphic designer with 28+ years of experience creating strategic print and digital marketing materials for B2B, manufacturing, industrial, and healthcare organizations. I specialize in translating complex technical information into clear, visually engaging communications that support product launches and sales goals.

Jennifer McRoberts

PRO

Senior graphic designer with 28+ years of experience creating strategic print and digital marketing materials for B2B, manufacturing, industrial, and healthcare organizations. I specialize in translating complex technical information into clear, visually engaging communications that support product launches and sales goals.

Available to hire

Senior graphic designer with 28+ years of experience creating strategic print and digital marketing materials for B2B, manufacturing, industrial, and healthcare organizations. I specialize in translating complex technical information into clear, visually engaging communications that support product launches and sales goals.

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Language

English
Fluent

Work Experience

Graphic Designer (Long-Term Contract) at SPX FLOW, Inc.
January 1, 2016 - January 1, 2026
Embedded with the corporate marketing team supporting global industrial brands. Partnered with marketing managers, product managers, engineers, sales teams, and executive leadership to develop print and digital marketing communications. Designed brochures, catalogs, product literature, manuals, tradeshow graphics, advertisements, presentations, and other digital assets. Translated complex technical information into clear, visually engaging communications for industrial and commercial audiences. Prepared accurate, production-ready files for commercial printing with strong brand consistency. Collaborated across multiple business units and international teams to support product launches, marketing campaigns, and sales initiatives.
Lead Graphic Designer / Marketing at COAKLEY TECH / CCI / ONETOUCHPOINT
January 1, 2011 - January 1, 2016
Designed catalogs, product literature, sales collateral, and marketing materials. Maintained brand consistency across print and digital communications. Partnered with marketing and cross-functional teams to deliver clear, effective communications on schedule.
Senior Graphic Designer / Owner at AlignDESIGN
January 1, 2008 - Present
Operate an independent graphic design business serving clients across manufacturing, healthcare, education, nonprofit, and commercial industries. Develop print and digital marketing materials from concept through production, providing responsive customer service, creative problem-solving, and expert print support. Key client support includes ProMach divisions (Matrix, Ossid & Bartelt), delivering brand-consistent ads, brochures, technical literature, sell sheets, catalogs, and tradeshow graphics while translating complex engineering and product information for marketing and sales audiences.
Senior Graphic Designer (Consultant / Contract / Hire) at AlignDESIGN
January 1, 2008 - Present
Design professional, print-ready brochures, catalogs, pamphlets, manuals, and sales collateral for a wide range of industries. Partnering closely with marketing, sales, and product teams to translate complex information into clear, visually engaging print and digital materials. Deliver production-ready files in multiple formats, ensuring accuracy, consistency, and adherence to brand standards. Established long-term working relationships with clients by functioning as an extension of their internal teams.
Senior Graphic Designer (Consultant) at AlignDESIGN
January 1, 2008 - Present
Design professional, print-ready brochures, catalogs, pamphlets, manuals, and sales collateral for a wide range of industries. Partnering closely with marketing, sales, and product teams to translate complex information into clear, visually engaging materials. Deliver production-ready files in multiple formats, ensuring accuracy, consistency, and adherence to brand standards. Established long-term working relationships with clients by functioning as an extension of their internal teams.
Graphic Designer at UNITED PRESS & GRAPHICS
January 1, 2006 - January 1, 2008
Designed brochures, catalogs, direct mail, and promotional materials for a diverse client base, including Marquette University Men’s Basketball. Worked closely with presses and production to support print outcomes.
Graphic Designer / Production at Milwaukee Journal Sentinel
January 1, 2004 - January 1, 2006
Produced newspaper advertising and print-ready files with quality and accuracy. Designed direct mail campaigns and event collateral materials. Contributed concept and production design for consumer publications including Renting Choices and Home Buying Magazines.
Graphic Designer at Bold Fresh Fearless / La Terra Capital
January 1, 1998 - January 1, 2004
Provided design support across branding and marketing materials for early-stage companies within the Bold Fresh Fearless and related ventures.
Graphic Designer / Production at MILWAUKEE JOURNAL
January 1, 1998 - January 1, 2004
Designed and prepress advertisements for the daily newspaper. Designed full color direct mail, brochures and print plus. Creative ideas for full color Renting Choices and Home Buying Choices magazines.

Education

Bachelor degree in Fine Arts at The University of Wisconsin Milwaukee
August 9, 1994 - May 28, 1998
Bachelor of Fine Arts at The University of Wisconsin Milwaukee
January 11, 2030 - April 15, 2026
Bachelor of Fine Arts (Graphic Design) at University of Wisconsin-Milwaukee
January 1, 2000 - January 1, 2006

Qualifications

Bachelor degree in Fine Arts
January 11, 2030 - March 6, 2026

Industry Experience

Media & Entertainment, Manufacturing, Professional Services, Healthcare, Education, Non-Profit Organization