Jenny Appelgren

Available to hire

I am an investigative-minded producer and documentary storyteller with 15+ years of experience developing narrative-driven content based on real people, real conflicts, and social impact.

About

I am an investigative-minded producer and documentary storyteller with 15+ years of experience developing narrative-driven content based on real people, real conflicts, and social impact. I excel at research, in-depth interviews, ethical storytelling, and transforming complex material into compelling story arcs. I am comfortable working independently across the full production process—from investigative research to final delivery.

I have extensive experience working with real people in vulnerable situations and high-emotion storytelling with integrity. I collaborate closely with strategists, creatives, and talent, bringing strong editorial judgment, remote production capabilities, and a commitment to social impact to every project.

  • 20 years' experience
  • Joined December 2025

Industry experience

  • Media & Entertainment
  • Government
  • Non-Profit Organization
  • Professional Services

Work experience· 5 roles

Freelance Producer & Documentary Lead · Self-employed / FreelanceJan 2022 – Present · 4 yrs 11 mos

Lead research-based productions focusing on social issues, public institutions, and human stories; conduct in-depth interviews with sensitive subjects; develop narrative structures from complex real-world material; responsible for editorial, ethical, and production decisions.

Producer · AHA ProductionJan 2020 – Jan 2022 · 2 yrs 1 mo

Produced documentary-style branded content for Naturvårdsverket, LKAB, ASSA ABLOY; interview-based storytelling focused on social responsibility and real-world impact; script development, research, and editorial control.

Senior Producer · Seventy AgencyJan 2018 – Jan 2020 · 2 yrs 1 mo

Led large-scale, story-driven campaigns with documentary methods; close collaboration with strategists, creatives, and talent.

Producer · MbraceJan 2016 – Jan 2018 · 2 yrs 1 mo
Freelance TV & Documentary Production · Self-employed / FreelanceJan 2006 – Jan 2016 · 10 yrs 1 mo

Education

Bachelor of Science in Business Administration · Stockholm University2030 – 2025
Film & TV Production · Medieinstitutet, Stockholm2004 – 2006

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