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I am a results-driven marketing leader who builds growth through strategic planning and omnichannel activation. I lead with customer insight, turning brand platforms into shopper-first experiences across APAC, e-commerce, and retail channels. I love building high-performing teams and driving cross-functional collaboration to deliver scalable campaigns. I am fluent in English and Mandarin, with ongoing studies in German. I am passionate about Women in Leadership and leveraging technology to enhance consumer experiences and business outcomes.…I am a results-driven marketing leader who builds growth through strategic planning and omnichannel activation. I lead with customer insight, turning brand platforms into shopper-first experiences across APAC, e-commerce, and retail channels. I love building high-performing teams and driving cross-functional collaboration to deliver scalable campaigns. I am fluent in English and Mandarin, with ongoing studies in German. I am passionate about Women in Leadership and leveraging technology to enhance consumer experiences and business outcomes.

Jenny Chan von Meyenburg

Digital Marketer, Brand Strategist, Marketing Strategist, +5

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I am a results-driven marketing leader who builds growth through strategic planning and omnichannel activation. I lead with customer insight, turning brand platforms into shopper-first experiences across APAC, e-commerce, and retail channels. I love building high-performing teams and driving cross-functional collaboration to deliver scalable campaigns. I am fluent in English and Mandarin, with ongoing studies in German. I am passionate about Women in Leadership and leveraging technology to enhance consumer experiences and business outcomes.…I am a results-driven marketing leader who builds growth through strategic planning and omnichannel activation. I lead with customer insight, turning brand platforms into shopper-first experiences across APAC, e-commerce, and retail channels. I love building high-performing teams and driving cross-functional collaboration to deliver scalable campaigns. I am fluent in English and Mandarin, with ongoing studies in German. I am passionate about Women in Leadership and leveraging technology to enhance consumer experiences and business outcomes.

Available to hire

I am a results-driven marketing leader who builds growth through strategic planning and omnichannel activation. I lead with customer insight, turning brand platforms into shopper-first experiences across APAC, e-commerce, and retail channels. I love building high-performing teams and driving cross-functional collaboration to deliver scalable campaigns.
I am fluent in English and Mandarin, with ongoing studies in German. I am passionate about Women in Leadership and leveraging technology to enhance consumer experiences and business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Beginner

Work Experience

Shopper Experience Lead, ASEAN-South Pacific at The Coca-Cola Company

January 1, 2025 - Present

Appointed to a newly created regional function responsible for defining the shopper experience remit, operating model and long-term growth roadmap across APAC. Built the role and remit from the ground up, defining scope, success metrics and ways of working across brand, media, category and commercial teams. Crafted the 3-year shopper experience vision and roadmap across key occasions, channels and markets. Led capability uplift through Mode A (core executional excellence) and Mode B (future-facing, test-and-learn innovation) approaches, strengthening both scale and experimentation. Established shopper-first activation frameworks that connect brand platforms to in-store, e-commerce and omnichannel conversion. Partnered with ASP marketing leadership to embed full-funnel thinking, elevating shopper from tactical activation to a strategic growth lever. Introduced research to effectively communicate towards shopper and consumer triggers and barriers, and improve performance and effectivenes

Director, The LEGO Agency (TLA), Asia at The LEGO Group

January 1, 2019 - January 1, 2025

Senior regional leader responsible for APAC brand activation, occasions and integrated marketing execution, partnering closely with global brand teams and APAC markets to deliver scalable, high-impact campaigns. Led APAC execution of global brand platforms, including Play Unstoppable and World Play Day, translating global brand ambition into locally relevant campaigns that strengthened brand affinity and cultural relevance. Owned and prioritized APAC Big Brand and cultural moments, including Lunar New Year, Children’s Day, Japan Summer, and other regional occasions critical to brand and commercial growth. Partnered with APAC Marketing leadership to shape regional activation calendars, balancing near-term priorities with long-term brand equity and consumer base expansion. Drove through-the-line campaign development across paid, owned, earned and shared channels, ensuring consistency with LEGO’s unified brand story and creative play foundation. Launched LEGO’s first-ever Girls’ B

Head of Shopper Marketing Agency, Asia at The LEGO Group

January 1, 2014 - January 1, 2018

Led the successful integration of two marketing teams, streamlining operations while driving regional shopper engagement through insights and omnichannel activations. Pioneered regional brand localization, driving market share gains and double-digit revenue growth in 2017. Optimized shopper marketing strategies across 12 APAC markets, aligning global priorities with regional execution to improve in-store and digital performance. Reduced creative production costs by S$500K annually by streamlining campaign execution across multiple markets. Led the establishment of an 11-person creative hub to support omnichannel shopper marketing initiatives, integrating digital, e-commerce, and in-store activations.

Account Director at Geometry Global (WPP’s largest activation agency)

January 1, 2012 - January 1, 2014

Second-in-command to the Managing Director, played a key role in driving shopper marketing transformation for major global brands. Drove market share growth from 10% to 35% for Domex, executing a cost-effective shopper campaign across 400 retail outlets in the Philippines. Developed strategic communication toolkits for five major clients annually, achieving 90% regional adoption. Led omnichannel activation for Philips, aligning shopper marketing and sales strategies to drive a 30% revenue increase. Partnered with HP’s trade marketing team, increasing brand advocacy by 23% and training 25 executives in best-in-class shopper engagement. Generated S$2M in annual revenue by establishing a scalable framework for ongoing shopper marketing campaigns.

Marketing Activation Manager at Nokia SEAP

January 1, 2011 - January 1, 2012

Assumed full team leadership responsibilities following the leader's resignation. Developed, executed, and assessed insight-driven theme/solution marketing plans, achieving market share, service activation, and financial objectives. Led the Nokia Windows SEAP regional launch, localizing the campaign theme across 5 markets and ensuring continued success. Spearheaded touch-point planning, driving the effective activation of touchpoint solutions to boost awareness of the Nokia Dual SIM Product. Cultivated robust strategic partnerships with media and activation agencies, resulting in successful product launches and increased team motivation.