I'm a recent graduate of Marketing, Innovation and Technology at Dublin City University with one year work experience as an Account Executive for a B2B SaaS start-up. I managed the company’s social media presence across LinkedIn, Instagram, TikTok, YouTube, and Twitter. I created and scheduled engaging content tailored to each platform, including graphics, videos, and written posts, which helped boost brand visibility and engagement. I also developed and managed a strategic content calendar, supported company webinars through event promotion, and monitored performance using analytics tools. By preparing KPI reports on engagement, follower growth, and reach, I refined strategies and made actionable recommendations that aligned with company goals. My Marketing, Innovation and Technology degree at DCU provided hands-on experience in digital marketing projects. For example, I worked in groups for various projects and by myself to design a full marketing plan for an SME, where I integrated social media and in-person campaigns into the wider business strategy. I also completed coursework in data analytics, web design, and market research, which strengthened my ability to use insights to guide digital strategies and improve campaign performance.

Jennifer Murphy

I'm a recent graduate of Marketing, Innovation and Technology at Dublin City University with one year work experience as an Account Executive for a B2B SaaS start-up. I managed the company’s social media presence across LinkedIn, Instagram, TikTok, YouTube, and Twitter. I created and scheduled engaging content tailored to each platform, including graphics, videos, and written posts, which helped boost brand visibility and engagement. I also developed and managed a strategic content calendar, supported company webinars through event promotion, and monitored performance using analytics tools. By preparing KPI reports on engagement, follower growth, and reach, I refined strategies and made actionable recommendations that aligned with company goals. My Marketing, Innovation and Technology degree at DCU provided hands-on experience in digital marketing projects. For example, I worked in groups for various projects and by myself to design a full marketing plan for an SME, where I integrated social media and in-person campaigns into the wider business strategy. I also completed coursework in data analytics, web design, and market research, which strengthened my ability to use insights to guide digital strategies and improve campaign performance.

Available to hire

I’m a recent graduate of Marketing, Innovation and Technology at Dublin City University with one year work experience as an Account Executive for a B2B SaaS start-up. I managed the company’s social media presence across LinkedIn, Instagram, TikTok, YouTube, and Twitter. I created and scheduled engaging content tailored to each platform, including graphics, videos, and written posts, which helped boost brand visibility and engagement. I also developed and managed a strategic content calendar, supported company webinars through event promotion, and monitored performance using analytics tools. By preparing KPI reports on engagement, follower growth, and reach, I refined strategies and made actionable recommendations that aligned with company goals.
My Marketing, Innovation and Technology degree at DCU provided hands-on experience in digital marketing projects. For example, I worked in groups for various projects and by myself to design a full marketing plan for an SME, where I integrated social media and in-person campaigns into the wider business strategy. I also completed coursework in data analytics, web design, and market research, which strengthened my ability to use insights to guide digital strategies and improve campaign performance.

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Language

English
Fluent

Work Experience

Account Executive at StoreHero
June 1, 2023 - May 17, 2024
• StoreHero [Dublin], Account Executive - June 2023 to May 2024 [3rd Yr Work Exp] o StoreHero – Irish start-up providing real-time profit reporting for E-Commerce with a unified view of sales, marketing & finance StoreHero | LinkedIn o Managed all social media platforms for the start-up B2B - SaaS platform, [LinkedIn, Instagram, TikTok, YouTube & Twitter] boosting brand visibility and engagement. o Developed and managed a strategic marketing content calendar, scheduling social media posts and planning company events such as webinars. o Created and scheduled engaging content, including graphics, videos, and written posts, tailored to the target audience and each platform's style. o Engaged with followers and customers by responding to comments and messages in a timely and professional manner. o Monitored, analysed, and reported on key performance metrics (engagement rates, follower growth, & reach) using insights to refine content and strategies. o Prepared detailed weekly and monthly KPI reports, providing insights and recommendations based on analytics. o Developed and implemented innovative strategies to enhance marketing and sales efforts in line with the company’s goals. o Conducted outreach to potential clients and collaboration partners, building relationships to enhance brand credibility and expand reach.

Education

B.Sc. in Marketing, Innovation and Technology (MInT) – 2.1 Honours at Dublin City University
January 11, 2030 - January 1, 2025
Leaving Certificate at St. Mary's Secondary School, Convent Hill, Ballina, Co. Mayo
September 1, 2015 - June 16, 2021

Qualifications

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Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Education, Travel & Hospitality