I’m a recent graduate of Marketing, Innovation and Technology at Dublin City University with one year work experience as an Account Executive for a B2B SaaS start-up. I managed the company’s social media presence across LinkedIn, Instagram, TikTok, YouTube, and Twitter. I created and scheduled engaging content tailored to each platform, including graphics, videos, and written posts, which helped boost brand visibility and engagement. I also developed and managed a strategic content calendar, supported company webinars through event promotion, and monitored performance using analytics tools. By preparing KPI reports on engagement, follower growth, and reach, I refined strategies and made actionable recommendations that aligned with company goals.
My Marketing, Innovation and Technology degree at DCU provided hands-on experience in digital marketing projects. For example, I worked in groups for various projects and by myself to design a full marketing plan for an SME, where I integrated social media and in-person campaigns into the wider business strategy. I also completed coursework in data analytics, web design, and market research, which strengthened my ability to use insights to guide digital strategies and improve campaign performance.
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