NTT DATA Branding

NTT DATA’s Asia Pacific division suffered from a lack of visual and verbal consistency, resulting in a confused and weak brand.
The goal - to compete with the ‘big 4’ in the digital transformation market. A new brand strategy and extensive brand refresh, combined with updated sales collateral, has positioned the brand for its next stage of growth.

As an independent branding consultant, I facilitated the brand strategy workshop with C-suite stakeholders and leading a strategic rebrand, aligning the brand with new market positioning.

#branding #graphicdesigner #illustrator