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I’m Jeremy James, a concept-driven senior designer and art director focused on sports marketing, consumer packaging, and retail campaigns. I turn strategy into bold, accessible creative across digital, physical and experiential spaces. Over the years, I’ve built brand systems and led cross-functional teams on global partnerships with the NFL, NBA and MLB, delivering retail activations, high-impact campaigns, and product collaborations like NBA2K Court assets and Stranger Things flavors for Gatorade.…I’m Jeremy James, a concept-driven senior designer and art director focused on sports marketing, consumer packaging, and retail campaigns. I turn strategy into bold, accessible creative across digital, physical and experiential spaces. Over the years, I’ve built brand systems and led cross-functional teams on global partnerships with the NFL, NBA and MLB, delivering retail activations, high-impact campaigns, and product collaborations like NBA2K Court assets and Stranger Things flavors for Gatorade.

Jeremy James

Art Director, Designer, Graphic Designer, +2

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I’m Jeremy James, a concept-driven senior designer and art director focused on sports marketing, consumer packaging, and retail campaigns. I turn strategy into bold, accessible creative across digital, physical and experiential spaces. Over the years, I’ve built brand systems and led cross-functional teams on global partnerships with the NFL, NBA and MLB, delivering retail activations, high-impact campaigns, and product collaborations like NBA2K Court assets and Stranger Things flavors for Gatorade.…I’m Jeremy James, a concept-driven senior designer and art director focused on sports marketing, consumer packaging, and retail campaigns. I turn strategy into bold, accessible creative across digital, physical and experiential spaces. Over the years, I’ve built brand systems and led cross-functional teams on global partnerships with the NFL, NBA and MLB, delivering retail activations, high-impact campaigns, and product collaborations like NBA2K Court assets and Stranger Things flavors for Gatorade.

Available to hire

I’m Jeremy James, a concept-driven senior designer and art director focused on sports marketing, consumer packaging, and retail campaigns. I turn strategy into bold, accessible creative across digital, physical and experiential spaces.

Over the years, I’ve built brand systems and led cross-functional teams on global partnerships with the NFL, NBA and MLB, delivering retail activations, high-impact campaigns, and product collaborations like NBA2K Court assets and Stranger Things flavors for Gatorade.

Skills

Experience Level

Expert

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Language

Work Experience

Senior Designer at Gatorade

February 1, 2023 - March 1, 2026

Led retail campaign creative supporting partnerships across the NFL, MLB and NBA; designed Gatorade basketball courts, jerseys and apparel within NBA2K, reaching millions of gamers globally; developed Stranger Things point-of-sale, launching two limited-edition Gatorade flavors that sold out nationally.

Senior Designer at NFL

August 1, 2022 - November 1, 2022

Designed stadium signage for sold-out NFL International Games in London and Munich; produced presentation renders for league approval aligned with the NFL brand guide; led pre-press production for large-scale environmental graphics.

Senior Designer at Suds Creative

December 1, 2019 - July 1, 2022

Developed 360° marketing campaigns for national car wash franchises; created brand campaigns and marketing systems across print, digital and outdoor media; re-branded struggling washes and their wash menus, rapidly increasing monthly membership sales.

Senior Designer at PetIQ

February 1, 2016 - October 1, 2019

Led the corporate rebrand ahead of the company’s IPO, delivering a comprehensive visual identity system; designed packaging, marketing materials and brand assets to support growth from $400M to over $1B in revenue; created aisle-stopping POS for grocery, mass and pet specialty channels.

Senior Designer at Rizen Creative

June 1, 2012 - November 1, 2015

Led an Idaho Youth Ranch re-brand, increasing fundraising for troubled Idaho teens; designed a progressive identity for a nationally known Italian restaurant; art directed the impactful 'Boise Is' campaign, boosting tourism and engagement.

Art Director at Donahoe Pace

June 1, 2002 - June 1, 2012

Created Boise State University :30 advertisements for Bronco bowl games on ESPN, driving record school enrollment year after year; directed photographers and styled shoots to align with creative vision and brand identity; concepted and executed commercials, ensuring high-quality production standards.