Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Content & Communications Manager at Motion: For Impact
March 1, 2022 - October 1, 2022Directed content and communications strategy for a content & creative agency, building a cohesive messaging framework across client brands and the agency. Managed client deliverables including press releases, media kits, corporate announcements and brand statements, ensuring consistency across all market-facing channels.
Content & Communications Management Specialist at For Youth (FM CG Health Supplement)
August 1, 2021 - February 1, 2022Oversaw digital content, internal communications and brand messaging across multiple markets; developed lifestyle-driven original content to support regional campaigns; planned digital marketing initiatives to optimize SEO performance and social media engagement.
Content & Branding Specialist at FM CG Plant Fertiliser (Plan to Nic)
December 1, 2019 - June 1, 2021Over saw content creation, brand management and e-commerce presence; managed SEO-driven marketing strategies across social platforms; created co-branded collaborations with industry partners, expanding brand reach; provided creative direction for website content and marketing assets; ensured editorial quality control.
Content Editor at Luxury Marketplace & Concierge (Sarmen t)
October 1, 2017 - June 1, 2019Led digital content across Singapore, Hong Kong and Japan; oversaw all editorial content for the Keyyes app, covering luxury retail, events, and lifestyle programming; reviewed analytics dashboards to optimize content performance, conversions and customer experience; improved processes between the database, CRM platform and app to streamline content operations.
Deputy Editor at LEGEND (Publishing)
December 1, 2015 - March 1, 2017Oversaw editorial management of the magazine for print, digital, and social media platforms; developed original content across lifestyle editorial.
Managing Editor at Revolution Media
September 1, 2014 - June 1, 2015Managed editorial across print and digital; built a freelance contributor network; delivered client publishing projects and editorial strategy for luxury publications.
Freelance Contributing Editor at Various Luxury Publications
February 1, 2014 - August 1, 2014Contributed feature articles to multiple luxury titles; sourced content from contributors and built a network for feature assignments.
Managing Editor at Designer Homme
September 1, 2011 - March 1, 2013Led editorial direction for a men's fashion publication; managed editors and the publication calendar; coordinated with designers and photographers.
Deputy Editor at Men's Folio / WOW
March 1, 2011 - August 1, 2011Supported editorial production for fashion and lifestyle magazine; managed assignments and editorial calendar; collaborated with contributors.
Features Editor at AugustMan
September 1, 2008 - February 1, 2011Led features writing and editing for lifestyle publication; oversaw contributor network; curated feature packages.
Features Writer at Catalog
March 1, 2004 - October 1, 2006Wrote features for fashion, lifestyle and luxury topics; contributed to ongoing editorial coverage.
Senior Content & Communications Lead at CMC Markets Singapore (Fintech)
October 1, 2022 - February 1, 2025Led end-to-end content creation across editorial, social and campaign channels; established a single-voice framework; produced multi-format content; aligned with marketing, product and design teams; managed content calendars and vendor relationships to drive consistent brand storytelling.
Content & Communications Management Specialist at Impact (Content & Creative Agency)
March 1, 2022 - October 1, 2022Directed content development across editorial, social and campaign channels; maintained consistent brand voice and messaging; collaborated with clients, designers and marketers to deliver integrated campaigns.
Content & Branding Specialist at Plan tonic (FMCG Plan t Fertiliser)
December 1, 2019 - June 1, 2021Led branding and content initiatives for multiple campaigns; developed tone, visuals and content systems to support brand launches and ongoing marketing efforts.
Content Editor at Armement (Luxury Market Place & Concierge)
October 1, 2017 - June 1, 2019Edited and localized luxury lifestyle content across regions; aligned editorial tone with brand standards; supported content strategy for regional markets.
Deputy Editor at Publishing (The Legend)
December 1, 2015 - March 1, 2017Led editorial operations, contributed to strategy, and oversaw content across print, digital and social platforms.
Special Contributor at Mediacorp Today LifeStyle
July 1, 2013 - January 1, 2014Provided lifestyle features and trend coverage for a cross-platform audience.
Managing Editor at DesigNare HOME
September 1, 2011 - March 1, 2013Led editorial direction for home and design content; coordinated with design teams and contributors.
Feature Writer at Catalog
March 1, 2004 - October 1, 2006Wrote lifestyle features and contributed to fashion and product storytelling.
Content & Motion Lead at For Impact (Content & Creative agency)
March 1, 2022 - October 1, 2022Directed content across editorial, social and campaign channels; developed messaging architecture and coordinated multi-format content production for Hilton, Capital Land, Prudential and Allianz; strengthened brand identities and storytelling systems.
Content & Branding Specialist at FM CG Plant Fertiliser
December 1, 2019 - June 1, 2021Led brand storytelling and content creation; built digital presence and creative direction for campaigns and brand assets.
Content Editor at Luxury Marketplace & Concierge
October 1, 2017 - June 1, 2019Led editorial content for a luxury lifestyle platform across Singapore, Hong Kong and Japan; covered retail, dining, events and experiences; used analytics to optimize engagement and conversions.
Deputy Editor at Legend Publishing
December 1, 2015 - March 1, 2017Led editorial across print, digital and social platforms; produced lifestyle, fashion and brand editorial content; delivered custom publishing for brands including IFC and Lan Kwai Fong Group.
Managing Editor, Lifestyle & Luxury Editorial at Revolution Media
September 1, 2014 - June 1, 2015Managed editorial operations across lifestyle and luxury content; led multi-channel publishing and content strategy.
Freelance Contributor / Editor at Various Luxury Publications
February 1, 2014 - August 1, 2014Freelance contributing editor across luxury lifestyle titles.
Content Editor / Special Contributor at Today Life Style (Mediacorp) and August Man
July 1, 2013 - January 1, 2014Contributed lifestyle content across print and digital platforms; wrote features and editorials for luxury and fashion titles.
Features Editor at August Man
September 1, 2008 - February 1, 2011Features Editor; covered fashion and luxury lifestyle; contributed to magazine issues.
Education
Bachelor of Arts in Communication at University of Southern California
January 1, 1999 - January 1, 2003GCE A Levels at Hwa Chong Junior College
January 1, 1995 - January 1, 1996GCE O Levels at The Chinese High School
January 1, 1991 - January 1, 1994Bachelor of Arts in Communication at University of Southern California
January 1, 1999 - January 1, 2003GCE A Levels at Hwa Chong Junior College
January 1, 1995 - January 1, 1996GCE O Levels at The Chinese High School
January 1, 1991 - January 1, 1994Bachelor of Arts in Communications at University of Southern California
January 1, 1999 - January 1, 2003GCE A Levels at Hwa Chong Junior College
January 1, 1995 - January 1, 1996GCE O Levels at The Chinese High School
January 1, 1991 - January 1, 1994Qualifications
WSQ Search Engine Optimization (SEO) Training Course
January 11, 2030 - February 11, 2026WSQ Digital Content Marketing Course
January 11, 2030 - February 11, 2026SMU Academy Advanced Certificate in Artificial Intelligence in the Digital Economy
January 11, 2030 - February 11, 2026WSQ Search Engine Optimization (SEO) Training Course
January 11, 2030 - June 5, 2026WSQ Digital Content Marketing Course
January 11, 2030 - June 5, 2026SMU Academy Advanced Certificate in Artificial Intelligence in the Digital Economy
January 11, 2030 - June 5, 2026WSQ SEO Training Course
January 11, 2030 - June 9, 2026WSQ Digital Content Marketing Course
January 11, 2030 - June 9, 2026SMU Academy Advanced Certificate in Artificial Intelligence in the Digital Economy
January 11, 2030 - June 9, 2026Industry Experience
Media & Entertainment, Professional Services, Financial Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Brand Strategist
We have the best brand strategist experts on Twine. Hire a brand strategist in Singapore today.