I’m a designer who embraces a lean, user-focused research approach. When improving or re-designing a product, I prioritise quick feedback from real users, often as simple as watching people step through the entire journey or flow, to uncover pain points and use meaningful insights to inform my design decisions. UI and interaction design are also important for improving experiences, and I consistently design with accessibility at the forefront, ensuring all users can complete their tasks smoothly and without frustration.
I believe great design is a collaborative, cross-functional effort. I work closely with product managers, engineers and stakeholders to balance user needs with business goals, with a focus on scalable design systems and accessible, mobile-first experiences. Accessibility and WCAG compliance are central to my practice, so that everyone can achieve their tasks with ease.
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