Rebrand of Linchpin Performance

This project was a complete refresh for David, a physical therapist who believes movement is medicine. He wanted a brand that felt professional, adaptable, and solid. An identity system that could grow alongside his business. We centered the brand on the concept of a linchpin: small, pivotal, and essential. This idea became the foundation of the new logo and supporting visuals. The result is a cohesive, flexible identity that David can proudly use across apparel, signage, and digital platforms. This gives his business the strength and adaptability it needs to thrive.