Jerniece T. Morton

Managed website content, digital communications, and member engagement initiatives. Coordinated social media content creation, digital outreach, and audience engagement strategies. Supported marketing communications and promotional campaigns for community programs and organizational events to increase visibility, brand awareness, and participation. Coordinated communications, scheduling, logistics, structured event activities, and stakeholder engagement. Assisted with public relations efforts, community outreach, and relationship-building initiatives. Supported digital outreach initiatives reaching members, community partners, and prospective participants across multiple platforms.

Generated and qualified leads through targeted outreach campaigns and relationship-building initiatives. Developed and executed marketing strategies promoting events, products, and services across digital platforms. Managed social media content, audience engagement, and brand awareness campaigns, coordinating trade show and event logistics, vendor communications, and promotional materials. Built and maintained prospect databases to support business development efforts, collaborating cross-functionally to increase customer engagement and drive organizational growth. Improved social media engagement by 25%+ via content optimization and audience-focused communications; increased audience interactions and online engagement by ~20% across key digital platforms. Supported online customer communications to improve response times and customer satisfaction. Monitored marketing analytics and performance metrics to identify trends and recommend process improvements. Independently built the compan

Supervised and coached a team of 10+ employees in a high-volume e-commerce and online fulfillment environment. Managed daily operations including order fulfillment, inventory coordination, logistics, workforce scheduling, and customer service. Coordinated multi-channel customer communications through phone, digital platforms, and in-person interactions. Implemented workflow optimization strategies that improved operational efficiency and reduced fulfillment delays. Reduced order processing delays by approximately 15% through process improvement initiatives and staff coordination. Tracked operational KPIs, staffing performance, and service-level expectations, while resolving customer concerns and implementing service recovery strategies to improve satisfaction and retention.