Available to hire
I’m Jerónimo Vaques, a B2B Performance Marketer with 4+ years of experience managing paid media and demand generation campaigns for complex industries, including FinTech, Healthcare, Aviation, and Industrial Equipment. I specialize in Google Ads, LinkedIn Ads, and ABM-aligned strategies that drive pipeline and SQL generation.
I bring a strong background in conversion tracking, CRM integration, and data-driven optimization within long sales-cycle environments. I have led the implementation of account-level UTMs and cross-channel attribution to streamline analytics and reporting across campaigns and CRM systems.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Online Marketing Analyst at Avature
March 1, 2024 - April 1, 2025Managed global Google Ads campaigns promoting enterprise HR software solutions across international markets, overseeing a $50K+ monthly budget across 10+ countries. Developed keyword research strategies focused on high-intent B2B queries and buyer-stage behavior. Monitored user behavior with GA4 and Matomo to refine audience targeting and improve landing page performance. Built performance dashboards in Looker Studio for reporting to internal stakeholders.
Sales & Marketing Specialist at DEBLA SI Food Technology
September 1, 2016 - March 1, 2023Combined technical sales and digital acquisition strategy for industrial food processing machinery. Managed client acquisition across Latin America and Europe; closed deals ranging from USD 50,000 to USD 150,000 per project. Provided technical-commercial consulting, led inbound lead generation and qualification processes, and implemented marketing strategies to support long sales-cycle machinery projects.
Integrated Campaign Specialist at Data Art
April 1, 2025 - PresentLed account-level and integrated campaign initiatives across B2B paid media, including implementing an account-level UTM framework and ABM segmentation to streamline attribution across campaigns, analytics, and CRM reporting. Collaborated with marketing and sales to optimize campaigns and drive pipeline.
SEO & Organic Growth at Avature
March 1, 2024 - April 1, 2025Advised content team on SEO-driven blog topics and structure to target high-value HR tech queries and improve organic visibility. Maintained structured SEO tracking (priority keywords, blog rankings, visibility trends) and identified optimization opportunities. Conducted competitive keyword and content gap analyses against competitors and produced periodic SEO performance reports highlighting keyword movements, competitive positioning, and actionable recommendations.
Sales & Marketing Specialist at De Blasi Food Technology
September 1, 2016 - March 1, 2023Combined technical sales and digital acquisition strategy for industrial food processing machinery across LATAM and Europe. Closed deals ranging from USD 50,000 to USD 150,000 per project. Led digital marketing initiatives including Google Ads, SEO, and website optimization; managed inbound lead generation and qualification processes; supported long sales-cycle projects.
Integrated Campaign Specialist at DataArt
April 1, 2025 - PresentLead B2B paid media strategy across Aviation, Healthcare, and FinTech verticals, managing full-funnel acquisition aligned with pipeline and SQL goals. Transitioned aviation campaigns to Target CPA, reducing CPA by ~50% while maintaining conversions and quality volume. Designed and executed LinkedIn Ad campaigns using 6sense ABM segmentation to engage senior decision-makers (VP, Director, and C-level).
Education
Bachelor's Degree in Business Administration at National Technological University
January 1, 2017 - January 1, 2023Associate's Degree in Business Administration at National University of Cuyo
January 1, 2014 - January 1, 2017Bachelor's Degree in Business Administration at National Technological University
January 1, 2017 - January 1, 2023Associate’s Degree in Business Administration at National University of Cuyo
January 1, 2014 - January 1, 2017Bachelor's Degree in Business Administration at National Technological University
January 1, 2017 - January 1, 2023Associate's Degree in Business Administration at National University of Cuyo
January 1, 2014 - January 1, 2017Qualifications
6sense Digital Advertising Certification
September 1, 2025 - March 12, 2026Advertising on LinkedIn
January 1, 2025 - March 12, 2026Google Ads Search Certification
January 1, 2024 - March 12, 2026Google Digital Marketing & E-commerce
January 1, 2023 - March 12, 2026Fundamentals of Digital Marketing
January 1, 2023 - March 12, 20266sense Digital Advertiser Certification
September 1, 2025 - March 12, 2026Advertising on LinkedIn
January 1, 2025 - March 12, 2026Google Ads – Search Certification
January 1, 2024 - March 12, 2026Google Digital Marketing & E-commerce
January 1, 2023 - March 12, 2026Fundamentals of Digital Marketing (IBA Spain & Google Digital Garage)
January 1, 2023 - March 12, 20266sense Digital Advertiser Certification
September 1, 2025 - March 12, 2026Advertising on LinkedIn (LinkedIn Learning)
January 1, 2025 - March 12, 2026Google Ads Search Certification
January 1, 2024 - March 12, 2026Google Digital Marketing & E-commerce
January 1, 2023 - March 12, 2026Fundamentals of Digital Marketing
January 1, 2023 - March 12, 2026Industry Experience
Software & Internet, Financial Services, Healthcare, Manufacturing, Other, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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