Jerónimo Vaques
I'm Jerónimo Vaques, a B2B Performance Marketer with 4+ years of experience managing paid media and demand generation campaigns for complex industries, including FinTech, Healthcare, Aviation, and Industrial Equipment.
About
I’m Jerónimo Vaques, a B2B Performance Marketer with 4+ years of experience managing paid media and demand generation campaigns for complex industries, including FinTech, Healthcare, Aviation, and Industrial Equipment. I specialize in Google Ads, LinkedIn Ads, and ABM-aligned strategies that drive pipeline and SQL generation.
I bring a strong background in conversion tracking, CRM integration, and data-driven optimization within long sales-cycle environments. I have led the implementation of account-level UTMs and cross-channel attribution to streamline analytics and reporting across campaigns and CRM systems.
- 9 years' experience
- Joined March 2026
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Software & Internet
- Financial Services
- Healthcare
- Manufacturing
- Other
- Professional Services
Work experience· 6 roles
Lead B2B paid media strategy across Aviation, Healthcare, and FinTech verticals, managing full-funnel acquisition aligned with pipeline and SQL goals. Transitioned aviation campaigns to Target CPA, reducing CPA by ~50% while maintaining conversions and quality volume. Designed and executed LinkedIn Ad campaigns using 6sense ABM segmentation to engage senior decision-makers (VP, Director, and C-level).
Led account-level and integrated campaign initiatives across B2B paid media, including implementing an account-level UTM framework and ABM segmentation to streamline attribution across campaigns, analytics, and CRM reporting. Collaborated with marketing and sales to optimize campaigns and drive pipeline.
Advised content team on SEO-driven blog topics and structure to target high-value HR tech queries and improve organic visibility. Maintained structured SEO tracking (priority keywords, blog rankings, visibility trends) and identified optimization opportunities. Conducted competitive keyword and content gap analyses against competitors and produced periodic SEO performance reports highlighting keyword movements, competitive positioning, and actionable recommendations.
Education· 6
Certifications and awards· 15
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