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I am a dynamic digital marketing professional with over four years of experience in Web3, crypto, and NFT projects, specializing in social media management, content creation, and community engagement. I have driven significant growth for startups like Epic Sound, boosting user engagement through targeted campaigns and influencer partnerships, utilizing tools such as Canva, HubSpot, Google Analytics, and Adobe Creative Cloud. Fluent in English, Cantonese, and Mandarin, I hold a Management degree from The Hong Kong Polytechnic University and excel in building relationships and adapting strategies for diverse audiences. Based in Toronto, I am passionate about delivering innovative marketing solutions with measurable impact. Contact: _Email not available. Sign in: https://www.twine.net/signup_ |_Phone details not available. Sign in: https://www.twine.net/signup_.…I am a dynamic digital marketing professional with over four years of experience in Web3, crypto, and NFT projects, specializing in social media management, content creation, and community engagement. I have driven significant growth for startups like Epic Sound, boosting user engagement through targeted campaigns and influencer partnerships, utilizing tools such as Canva, HubSpot, Google Analytics, and Adobe Creative Cloud. Fluent in English, Cantonese, and Mandarin, I hold a Management degree from The Hong Kong Polytechnic University and excel in building relationships and adapting strategies for diverse audiences. Based in Toronto, I am passionate about delivering innovative marketing solutions with measurable impact. Contact: _Email not available. Sign in: https://www.twine.net/signup_ |_Phone details not available. Sign in: https://www.twine.net/signup_.

Jerry Lai

Growth Marketer, Music Producer, Digital Marketer, +2

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I am a dynamic digital marketing professional with over four years of experience in Web3, crypto, and NFT projects, specializing in social media management, content creation, and community engagement. I have driven significant growth for startups like Epic Sound, boosting user engagement through targeted campaigns and influencer partnerships, utilizing tools such as Canva, HubSpot, Google Analytics, and Adobe Creative Cloud. Fluent in English, Cantonese, and Mandarin, I hold a Management degree from The Hong Kong Polytechnic University and excel in building relationships and adapting strategies for diverse audiences. Based in Toronto, I am passionate about delivering innovative marketing solutions with measurable impact. Contact: _Email not available. Sign in: https://www.twine.net/signup_ |_Phone details not available. Sign in: https://www.twine.net/signup_.…I am a dynamic digital marketing professional with over four years of experience in Web3, crypto, and NFT projects, specializing in social media management, content creation, and community engagement. I have driven significant growth for startups like Epic Sound, boosting user engagement through targeted campaigns and influencer partnerships, utilizing tools such as Canva, HubSpot, Google Analytics, and Adobe Creative Cloud. Fluent in English, Cantonese, and Mandarin, I hold a Management degree from The Hong Kong Polytechnic University and excel in building relationships and adapting strategies for diverse audiences. Based in Toronto, I am passionate about delivering innovative marketing solutions with measurable impact. Contact: _Email not available. Sign in: https://www.twine.net/signup_ |_Phone details not available. Sign in: https://www.twine.net/signup_.

Available to hire

I am a dynamic digital marketing professional with over four years of experience in Web3, crypto, and NFT projects, specializing in social media management, content creation, and community engagement. I have driven significant growth for startups like Epic Sound, boosting user engagement through targeted campaigns and influencer partnerships, utilizing tools such as Canva, HubSpot, Google Analytics, and Adobe Creative Cloud. Fluent in English, Cantonese, and Mandarin, I hold a Management degree from The Hong Kong Polytechnic University and excel in building relationships and adapting strategies for diverse audiences. Based in Toronto, I am passionate about delivering innovative marketing solutions with measurable impact. Contact: Email not available. Sign in: https://www.twine.net/signup |Phone details not available. Sign in: https://www.twine.net/signup.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Head of Artist Outreach at Epic Sound

March 20, 2024 - Present

Spearheaded artist outreach, building relationships with 50+ independent musicians and guiding platform onboarding, increasing user adoption by 30%. Managed the Epic Sound Ambassador Program, developing engagement strategies and support materials, growing active ambassadors by 25%. Designed and produced marketing visuals and videos using Canva and Adobe, boosting social media engagement by 40% across Instagram and Twitter. Executed digital marketing campaigns and community initiatives, driving a 20% increase in platform activity and user retention. Forged brand partnerships, aligning collaborations with audience interests to enhance brand visibility and event participation.

Head of Artist Outreach at Epic Sound

March 1, 2024 - Present

Spearheaded artist outreach, building relationships with 50+ indie musicians and onboarding platform board. Managed Epic Sound Ambassador Program, developing engagement strategies and materials, growing active ambassadors by 25%. Designed and produced marketing visuals and videos using Canva and Adobe, boosting social media engagement by 40% across Instagram and Twitter. Executed digital marketing campaigns and community initiatives, driving a 20% increase in platform activity and user retention. Forged brand partnerships, aligning collaborations with audience interests to enhance brand visibility and event participation.

Marketing Manager at FindingSatoshiLab

December 31, 2023 - October 23, 2025

Architected a robust social media strategy, increasing follower growth by 25% through audience-specific content and strategic scheduling. Produced and curated daily content (texts, images, videos), elevating brand visibility and engagement by 30% across platforms. Managed crisis communications with agility, mitigating negative feedback and preserving brand reputation during high-pressure scenarios. Designed and implemented a comprehensive social media marketing plan, streamlining content production and boosting organic reach by 22%.

Marketing Manager at FindingSatoshiLab

December 1, 2023 - October 7, 2025

Architected a robust social media strategy, content-driven, with scheduled campaigns. Produced and curated compelling daily content (text, images, videos), elevating brand visibility and engagement by 30% across platforms. Managed crisis communications with agility, mitigating negative feedback and preserving brand reputation during high-pressure scenarios. Designed and implemented a comprehensive social media marketing plan, streamlining content production and boosting organic reach by 22%.

Marketing & Community Manager at MetaBarge

December 31, 2022 - October 23, 2025

Architected a robust social media strategy, increasing follower growth by 25% through audience-specific content and strategic scheduling. Produced and curated compelling daily content (texts, images, videos), elevating brand visibility and engagement by 30%. Managed crisis communications with agility, mitigating negative feedback and preserving brand reputation during high-pressure scenarios. Designed and implemented a comprehensive social media marketing plan, streamlining content production and boosting organic reach by 22%.

Marketing Lead at Bangbang.gg

December 1, 2022 - October 7, 2025

Led NFT trend research, focusing on Solana and Degend initiatives to inform high-impact marketing strategies that increased gallery foot traffic by 15%. Organized high-profile events at Bangbang.gg’s physical NFT gallery, attracting 500+ attendees and generating significant media coverage. Partnered with 10+ NFT projects in Hong Kong, fostering collaborations that amplified brand exposure and drove community engagement.

Marketing & Community Manager at Metaberge | NFT Marketing Agency

December 1, 2022 - October 7, 2025

Architected a robust social media strategy, increasing follower growth by 25% through audience-specific content and strategic scheduling. Produced and curated daily content (text, images, videos), elevating brand visibility and engagement by 30% across platforms. Managed crisis communications with agility, mitigating negative feedback and preserving brand reputation during high-pressure scenarios. Designed and implemented a comprehensive social media marketing plan, streamlining content production and boosting organic reach by 22%.

Digital Marketing Specialist at Polka Fantasy, Riodefi, & Going Ape (Web3 Projects)

April 30, 2022 - October 23, 2025

Monitored and moderated multiple social media channels (Twitter, Discord, Reddit), growing community engagement by 28% through proactive interaction. Hosted AMAs that attracted 1,000+ participants per session, strengthening community trust and brand loyalty. Analyzed Dapp trends for DeFi mobile wallet, identifying opportunities that led to a 15% increase in user adoption.

Digital Marketing Specialist at Polka Fantasy, Riodefi, & Going Ape

April 1, 2022 - October 7, 2025

Monitored and moderated multiple social media channels (Twitter, Discord, Reddit), growing community engagement by 28% through proactive interactions. Hosted AMAs that attracted 1,000+ participants per session, strengthening community trust and brand loyalty. Analyzed DeFi trends for RioDeFi’s mobile wallet, identifying opportunities that led to a 15% increase in user adoption.