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I am a digital marketing and creative specialist with over 10 years of experience building and scaling brands. I have a proven track record leading social media-first campaigns and producing creative content that drives awareness, engagement, and conversions. I thrive on partnering with organizations to develop impactful brand campaigns, short films, and viral social media content to make a difference in various industries. Throughout my career, I've collaborated with global wildlife conservation nonprofits to create high-impact short films supporting fundraising and awareness. I've also led social media marketing for Canadian and global wine brands with campaigns reaching millions nationwide. My passion lies in building brands through strategic digital marketing, creative storytelling, and community engagement.…I am a digital marketing and creative specialist with over 10 years of experience building and scaling brands. I have a proven track record leading social media-first campaigns and producing creative content that drives awareness, engagement, and conversions. I thrive on partnering with organizations to develop impactful brand campaigns, short films, and viral social media content to make a difference in various industries. Throughout my career, I've collaborated with global wildlife conservation nonprofits to create high-impact short films supporting fundraising and awareness. I've also led social media marketing for Canadian and global wine brands with campaigns reaching millions nationwide. My passion lies in building brands through strategic digital marketing, creative storytelling, and community engagement.

Jessica Donnelly

Creative Director, Digital Marketer, Social Media Manager, +2

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I am a digital marketing and creative specialist with over 10 years of experience building and scaling brands. I have a proven track record leading social media-first campaigns and producing creative content that drives awareness, engagement, and conversions. I thrive on partnering with organizations to develop impactful brand campaigns, short films, and viral social media content to make a difference in various industries. Throughout my career, I've collaborated with global wildlife conservation nonprofits to create high-impact short films supporting fundraising and awareness. I've also led social media marketing for Canadian and global wine brands with campaigns reaching millions nationwide. My passion lies in building brands through strategic digital marketing, creative storytelling, and community engagement.…I am a digital marketing and creative specialist with over 10 years of experience building and scaling brands. I have a proven track record leading social media-first campaigns and producing creative content that drives awareness, engagement, and conversions. I thrive on partnering with organizations to develop impactful brand campaigns, short films, and viral social media content to make a difference in various industries. Throughout my career, I've collaborated with global wildlife conservation nonprofits to create high-impact short films supporting fundraising and awareness. I've also led social media marketing for Canadian and global wine brands with campaigns reaching millions nationwide. My passion lies in building brands through strategic digital marketing, creative storytelling, and community engagement.

Available to hire

I am a digital marketing and creative specialist with over 10 years of experience building and scaling brands. I have a proven track record leading social media-first campaigns and producing creative content that drives awareness, engagement, and conversions. I thrive on partnering with organizations to develop impactful brand campaigns, short films, and viral social media content to make a difference in various industries.

Throughout my career, I’ve collaborated with global wildlife conservation nonprofits to create high-impact short films supporting fundraising and awareness. I’ve also led social media marketing for Canadian and global wine brands with campaigns reaching millions nationwide. My passion lies in building brands through strategic digital marketing, creative storytelling, and community engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Director and General Manager at Save Our Species Alliance (SOSA)

July 1, 2025 - August 26, 2025

First employee and strategic partner to the founder, instrumental in building SOSA from concept to a recognized conservation travel brand with global reach. Led the rebrand, digital strategy, and website redevelopment. Spearheaded partnerships with conservation organizations to create immersive trips in Alaska, Florida, Botswana, and South Africa, expanding guest experiences and conservation impact. Executed social media campaigns and digital marketing strategy that drove direct conversions, achieving a 95-100% sell-out rate across all trips. Grew Instagram from under 10K to 15K followers organically, building a highly loyal community generating a trip pre-registration and email list of 500+ qualified leads. Designed and launched SOSA's first apparel line, managing the full lifecycle from concept through production with multiple manufacturers.

Social Media & Creative Specialist at Gallo Winery

May 1, 2024 - August 26, 2025

Led Canadian social media marketing for globally recognized wine brands, including Barefoot Wines, Apothic Wines, La Marca Prosecco, and High Noon Spirits, with campaigns reaching millions of consumers nationally. Managed a $1M annual paid media budget across multiple brands, optimizing spend to maximize ROI. Developed and executed organic and paid social campaigns aligned with brand goals, driving measurable growth in engagement, traffic, and brand awareness. Delivered high-impact creative, ranging from CTV and OOH campaigns to digital display, social media assets, product photography, and video elevating global wine brands across channels. Partnered with cross-functional teams and agencies to deliver innovative, trend-driven campaigns positioning brands at the forefront of the global wine industry.

Creative Director at Self-Employed

January 1, 2017 - Present

Partnered with multiple global wildlife conservation nonprofit organizations to produce high-impact short films driving awareness, fundraising, and conversions. Produced brand campaign assets, short-form video, and viral social media content for a long-term macro influencer client. Award-winning filmmaker of 'Holding the Frontline,' a short documentary filmed in South Africa, which raised $10,000 in funding to support client conservation missions and goals.