Jessica Smith

Coordinated and implemented digital marketing campaigns in collaboration with the Marketing Team to support lead generation and business growth. Managed and optimised Meta (Facebook) advertising campaigns, including audience targeting, pixel implementation, retargeting, and lookalike audiences to improve performance. Created marketing assets such as ad copy, graphics, videos, and social media posts to strengthen brand awareness and customer engagement. Monitored and analysed campaign results, reporting insights and making data-driven recommendations to improve conversions and return on investment. Optimised landing pages to increase enquiries, bookings, and eCommerce sales, while maintaining strong client and stakeholder relationships through regular updates and performance optimisation.

Managed a freelance eCommerce business and operated an online retail store, including end-to-end customer service and sales. Planned, created, and optimised marketing campaigns across Facebook Business Manager, Marketplace, and Instagram using image and video advertising to drive traffic and conversions. Developed marketing strategies to increase brand awareness, customer engagement, and online sales, and improved website performance using SEO approaches and ongoing digital content updates. Conducted market research and competitor analysis to identify target audiences, trends, and growth opportunities. Used Canva, Adobe Creative Cloud, and Microsoft Office to produce engaging digital content and supported marketing decisions through performance review.