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Rebranding “Fresh Juice” | Vibrant Design for a Modern Beverage Brand 🥤✨
Rebranding a beverage brand is all about creating a sense of energy, freshness, and instant appetite appeal.
I’m thrilled to share the complete visual identity overhaul for Fresh Juice — a brand dedicated to natural, healthy, and cold-pressed juices. The goal was to modernize the brand’s image with a dynamic, clean, and colorful design system across both physical packaging and digital platforms.
Project Highlights:
🔹 Logo Redesign: A modern, organic logotype featuring sleek curves and custom iconography that instantly conveys natural freshness and vitality.
🔹 Brand Identity & System: A vibrant color palette inspired by real fruits, paired with clean typography and dynamic graphic patterns for packaging and merchandise.
🔹 Social Media Templates: A bold, engaging suite of social media layouts designed to highlight fresh ingredients, product launches, and healthy lifestyle tips.
The result is a bright, refreshing identity that stands out on the shelf and pops on the screen! 🍹

Rebranding “Fin Acquerelli” | Crafting a Fresh Identity for Fine Watercolors 🖌️✨
Rebranding an artisan watercolor business is all about capturing fluidity, artistic passion, and visual elegance.
I’m excited to share the complete visual identity overhaul for Fin Acquerelli — a brand dedicated to hand-crafted, high-quality watercolor paints and supplies. The goal was to elevate the brand’s presence with a modern, artistic, and cohesive look across physical and digital touchpoints.
Project Highlights:
🔹 Logo Redesign: A fresh, elegant logotype and symbol that mirror the organic flow, transparency, and delicate nature of watercolor paint.
🔹 Brand Identity & System: A curated color palette, soft artistic textures, and brand guidelines that highlight quality craftsmanship.
🔹 Social Media Templates: A versatile set of social media layouts designed to highlight color swatches, creative tips, and product collections with visual harmony.
The result is a delicate yet impactful brand identity that speaks directly to artists and creative minds. 🎨

Overview
ECOVERDE is a brand dedicated to eco-conscious living, sustainability, and green innovation. The objective of this design project was to craft a comprehensive visual identity that seamlessly communicates environmental responsibility, natural aesthetics, and modern elegance.
The Challenge
In a growing market of eco-friendly brands, the challenge was to create a visual identity that avoids generic green clichés while standing out as premium, trustworthy, and authentic. The goal was to build a cohesive design system that highlights the brand’s commitment to nature and sustainability.
Key Design Elements
Logo & Brandmark: A minimal, modern logo combining organic shapes with clean typography to convey balance, growth, and purity.
Color Palette & Visual System: A harmonious palette dominated by natural botanical greens, soft earth tones, and warm neutrals, paired with organic graphic elements.
Packaging & Merchandise: Sustainable packaging concepts designed with eco-friendly materials in mind, creating a tactile and environmentally responsible unboxing experience.
Social Media & Digital Templates: A versatile kit of branded layouts engineered for consistent storytelling, product spotlights, and educational content on sustainability.
Result
A refined, modern, and eco-centric brand identity that elevates ECOVERDE’s commitment to the planet while connecting authentically with environmentally conscious consumers.

🐋 Nuovo Rebranding per “Whale” | Design al servizio della conservazione marina 🌊
Unire il visual design a una causa di impatto sociale e ambientale richiede grande cura della narrazione e della sensibilità visiva.
Per Whale — realtà impegnata nella protezione e salvaguardia delle balene e degli ecosistemi marini — ho curato un progetto completo di rebranding focalizzato sul trasmettere responsabilità, empatia e connessione con l’oceano.
Cosa abbiamo realizzato:
🔹 Nuovo Logo & Simbolo: Un restyling pulito ed essenziale che sintetizza la maestosità delle balene, combinando forme fluide a una tipografia moderna e riconoscibile.
🔹 Brand Identity & Sistema Visivo: Una palette cromatica ispirata alle profondità marine e un’immagine coordinata applicata su merchandising ed elementi fisici ecosostenibili.
🔹 Social Media Design: Una serie di template grafici curati per divulgare contenuti educativi, sensibilizzare la community e valorizzare le campagne di tutela della fauna marina.
L’obiettivo? Donare al brand un’identità visiva solida, autorevole e capace di coinvolgere il pubblico nella difesa dei nostri oceani.

Instagram: Jessica.graphicD

Huicholes — Brand Identity & Social Media Design
Overview
Huicholes is a brand celebrating traditional Mexican craftsmanship, art, and cultural heritage. The goal of this rebranding project was to modernize the brand’s visual identity while preserving its authentic roots, vibrant symbolism, and handmade essence.
The Challenge
Mexican artisan traditions are rich in history, geometric patterns, and vivid colors. The challenge was to transform these complex cultural motifs into a clean, versatile, and contemporary visual language capable of connecting with modern consumers without losing its soul.
Key Design Elements
Logo & Iconography: A refined, geometric mark integrating iconic sacred symbols—the deer (cauyumaré), the Ojo de Dios (God’s eye), and native flora. Paired with a playful, multicolored logotype, it strikes a balance between tradition and modernity.
Color Palette & Patterns: Inspired by nature and traditional beadwork (chaquira), the color scheme uses warm beige and off-white bases accented by vibrant magenta, turquoise, and mustard tones. Custom cactus patterns extend the brand universe across packaging and merchandising.
Applications & Packaging: Designed for versatility across eco-friendly tote bags, skincare packaging, stationery, and apparel.
Social Media Design: A cohesive suite of Instagram/Facebook post templates built to tell the brand story (“Tradition that inspires,” “Handmade with heart”), showcase products, and maintain visual consistency across all touchpoints.
Result
A fresh, joyful, and culturally authentic brand identity that honours Mexican craftsmanship and builds a strong, recognizable presence both offline and online.