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Hi, I’m Jessica Atkinson. I’m a marketing professional with 5+ years’ experience delivering multi-channel campaigns across digital, social, email and print. I love turning brand identity into audience-focused content that drives engagement and measurable results in fast-paced environments. I’ve led campaigns for large member bases and regional franchises, collaborating with internal teams and external partners to create engaging content for Instagram, Facebook, TikTok and beyond. I’m passionate about storytelling, data-driven optimization and building integrated campaigns that align with business goals.…Hi, I’m Jessica Atkinson. I’m a marketing professional with 5+ years’ experience delivering multi-channel campaigns across digital, social, email and print. I love turning brand identity into audience-focused content that drives engagement and measurable results in fast-paced environments. I’ve led campaigns for large member bases and regional franchises, collaborating with internal teams and external partners to create engaging content for Instagram, Facebook, TikTok and beyond. I’m passionate about storytelling, data-driven optimization and building integrated campaigns that align with business goals.

Jessica Atkinson

Content Creator, Content Strategist, Marketing Strategist, +2

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Hi, I’m Jessica Atkinson. I’m a marketing professional with 5+ years’ experience delivering multi-channel campaigns across digital, social, email and print. I love turning brand identity into audience-focused content that drives engagement and measurable results in fast-paced environments. I’ve led campaigns for large member bases and regional franchises, collaborating with internal teams and external partners to create engaging content for Instagram, Facebook, TikTok and beyond. I’m passionate about storytelling, data-driven optimization and building integrated campaigns that align with business goals.…Hi, I’m Jessica Atkinson. I’m a marketing professional with 5+ years’ experience delivering multi-channel campaigns across digital, social, email and print. I love turning brand identity into audience-focused content that drives engagement and measurable results in fast-paced environments. I’ve led campaigns for large member bases and regional franchises, collaborating with internal teams and external partners to create engaging content for Instagram, Facebook, TikTok and beyond. I’m passionate about storytelling, data-driven optimization and building integrated campaigns that align with business goals.

Available to hire

Hi, I’m Jessica Atkinson. I’m a marketing professional with 5+ years’ experience delivering multi-channel campaigns across digital, social, email and print. I love turning brand identity into audience-focused content that drives engagement and measurable results in fast-paced environments.

I’ve led campaigns for large member bases and regional franchises, collaborating with internal teams and external partners to create engaging content for Instagram, Facebook, TikTok and beyond. I’m passionate about storytelling, data-driven optimization and building integrated campaigns that align with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Executive at NZAA The Automobile Association

December 1, 2022 - May 1, 2025

Supported development and execution of integrated marketing campaigns across digital and print channels, including targeted social media activity. Planned and executed email marketing campaigns for 1.5 million members, tailoring content to audience segments and coordinating with internal and external stakeholders to drive engagement. Analyzed campaign performance metrics and optimized content in collaboration with a small marketing team to improve member response. Ensured brand-aligned messaging across campaigns and channels, translating brand identity into audience-focused content. Worked with internal stakeholders and external partners to create engaging content for Instagram, Facebook, and TikTok.

Marketing Executive at Datacom

January 1, 2022 - December 31, 2022

Produced and managed content for company-wide communications and digital platforms. Planned and executed social media campaigns across Instagram, Facebook, LinkedIn and TikTok, optimizing for brand engagement and brand consistency. Led the rewrite of brand tone of voice guidelines, adopted across the business. Assisted with campaign launches and live events. Planned and managed live event content, including interviews, social posts, and giveaways, to increase audience engagement. Monitored and reported on social media performance, recommending adjustments for better reach and engagement.

Digital Marketing Specialist at Barfoot & Thompson

February 1, 2020 - February 28, 2021

Created, scheduled, and published content on Facebook and Instagram using brand-aligned visuals and captions. Assisted with photo editing, story highlights, and ad-hoc video clips for Reels and Stories. Monitored community interactions, responded to queries, and flagged key engagement trends. Collaborated with the marketing team to roll out local campaigns and boost post performance.

Marketing and Communications Lead at Cancer Society NZ

September 1, 2025 - Present

Solely responsible for marketing and communications across two major operations: Cancer Society Waikato/Bay of Plenty region and Cancer Society Sunscreen Plan. Planned, executed and monitored multi-channel campaigns (social media, eDMs, community groups, paid ads, print collateral) to drive awareness, engagement, fundraising and participation for regional events. Created and managed content for social media platforms (Facebook, Instagram, TikTok) including graphics, videos, and copywriting. Coordinated campaigns with external media partners and liaised with internal stakeholders to ensure cohesive messaging. Tracked, reported, and analyzed campaign performance to optimize communications and maximize reach and sign-ups. Managed e-commerce operations for Sunscreen business (Shopify) including content updates and customer service.