I have recently relocated from South Africa to Australia and have a passion for brands, with over 13 years experience in category and product management. I have worked as a brand manager, leading both multiple personal care product categories as well as a digital marketing team in a leading South African personal care company, having successfully launched over 200 products, multiple social media accounts and 4 different brand websites. I continued to grow as a marketeer moving to Unilever in 2018, in the Unilever Food Solutions team, continuing a category management position in Foods, working closely with a cross functional team to land product launches, and a creative and digital agency to land marketing campaigns.
I have a keen interest in the growth of digital within brand management which led to me joining the Food Solutions Global Digital team in a FLEX role to upskill my digital knowledge in SEO, content marketing and website management. I joined the team for 12 months for 1 day a week, while still continuing my commitment to my Brand & Innovation role within South Africa.
To gain broader experience in brand management, I joined the South African Home Care team managing the Cif brand in South Africa. In this role, I worked across innovation and product management, led large-scale media campaigns including TV and radio advertising, managed expansive social media campaigns, coordinated in-store executions, and collaborated with content creators to drive brand engagement and growth.
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