I have recently relocated from South Africa to Australia and have a passion for brands, with over 13 years experience in category and product management. I have worked as a brand manager, leading both multiple personal care product categories as well as a digital marketing team in a leading South African personal care company, having successfully launched over 200 products, multiple social media accounts and 4 different brand websites. I continued to grow as a marketeer moving to Unilever in 2018, in the Unilever Food Solutions team, continuing a category management position in Foods, working closely with a cross functional team to land product launches, and a creative and digital agency to land marketing campaigns. I have a keen interest in the growth of digital within brand management which led to me joining the Food Solutions Global Digital team in a FLEX role to upskill my digital knowledge in SEO, content marketing and website management. I joined the team for 12 months for 1 day a week, while still continuing my commitment to my Brand & Innovation role within South Africa. To gain broader experience in brand management, I joined the South African Home Care team managing the Cif brand in South Africa. In this role, I worked across innovation and product management, led large-scale media campaigns including TV and radio advertising, managed expansive social media campaigns, coordinated in-store executions, and collaborated with content creators to drive brand engagement and growth.

Jessica Etzel

I have recently relocated from South Africa to Australia and have a passion for brands, with over 13 years experience in category and product management. I have worked as a brand manager, leading both multiple personal care product categories as well as a digital marketing team in a leading South African personal care company, having successfully launched over 200 products, multiple social media accounts and 4 different brand websites. I continued to grow as a marketeer moving to Unilever in 2018, in the Unilever Food Solutions team, continuing a category management position in Foods, working closely with a cross functional team to land product launches, and a creative and digital agency to land marketing campaigns. I have a keen interest in the growth of digital within brand management which led to me joining the Food Solutions Global Digital team in a FLEX role to upskill my digital knowledge in SEO, content marketing and website management. I joined the team for 12 months for 1 day a week, while still continuing my commitment to my Brand & Innovation role within South Africa. To gain broader experience in brand management, I joined the South African Home Care team managing the Cif brand in South Africa. In this role, I worked across innovation and product management, led large-scale media campaigns including TV and radio advertising, managed expansive social media campaigns, coordinated in-store executions, and collaborated with content creators to drive brand engagement and growth.

Available to hire

I have recently relocated from South Africa to Australia and have a passion for brands, with over 13 years experience in category and product management. I have worked as a brand manager, leading both multiple personal care product categories as well as a digital marketing team in a leading South African personal care company, having successfully launched over 200 products, multiple social media accounts and 4 different brand websites. I continued to grow as a marketeer moving to Unilever in 2018, in the Unilever Food Solutions team, continuing a category management position in Foods, working closely with a cross functional team to land product launches, and a creative and digital agency to land marketing campaigns.

I have a keen interest in the growth of digital within brand management which led to me joining the Food Solutions Global Digital team in a FLEX role to upskill my digital knowledge in SEO, content marketing and website management. I joined the team for 12 months for 1 day a week, while still continuing my commitment to my Brand & Innovation role within South Africa.

To gain broader experience in brand management, I joined the South African Home Care team managing the Cif brand in South Africa. In this role, I worked across innovation and product management, led large-scale media campaigns including TV and radio advertising, managed expansive social media campaigns, coordinated in-store executions, and collaborated with content creators to drive brand engagement and growth.

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Language

English
Fluent

Work Experience

Handy Andy Assistant Brand Manager at Handy Andy (Unilever South Africa)
April 1, 2023 - November 30, 2025
Supported business growth through category product management by guiding the process from concept design to market launch. Project lead for innovation and renovation; conducted market share analyses to inform decisions. Executed 360-degree campaigns (TV, radio in multiple languages, mall and in-store activations), sampling drives, and collaborations with content creators. Developed and localized assets for global and local use, and partnered with agencies to execute brand identity updates. Led a second flex into the Handy Andy team to manage visual identity relaunch.
Marketing Manager at Unilever South Africa
January 1, 2018 - March 31, 2023
Led cross-functional teams on brand and product innovations for Unilever South Africa (including Food Solutions). Developed and executed integrated marketing campaigns, product launches, and category strategies. Managed digital campaigns with SEO and analytics, monitored market trends, and created trade assets and distribution strategies. Oversaw budgets and performance metrics, mentored colleagues, and coordinated with R&D, Supply Chain, Finance and Legal to deliver annual marketing plans.
Brand and Digital Marketing Manager at Canway
March 11, 2013 - August 28, 2018
Managed a portfolio of personal care brands and led marketing and category management for Distributor-Owned Brands. Led cross-functional teams to land innovations and renovations, developed marketing campaigns and product launches, and created business cases for new launches. Oversaw digital campaigns across multiple social channels and websites; built pricing models, turnover forecasts and gross margins; monitored external markets for trends; created assets for trade partners; and collaborated with distributors, suppliers, and agencies to ensure cohesive brand execution.

Education

Bachelor of Arts in Brand Leadership at Vega School of Brand Leadership
January 1, 2009 - January 1, 2011
Bachelor of Business Administration in Management and Communications at University of South Africa
January 1, 2004 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Other

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