I’m Jessica Gilligan, a content creator and social media strategist who loves taking ideas from concept to publication. I build digital content, campaign creative, and community-first experiences across Instagram, TikTok, Facebook, and LinkedIn—covering everything from platform-native formatting and short-form video production to copywriting and performance analysis. My background also includes representing sport at national events and awards, leading sponsor partnerships, and using data to continuously refine creative direction. I’m hands-on with creative tools like Canva and CapCut (plus AI-assisted workflows) and I enjoy turning brand goals and audience trends into engaging content that performs.…

Jessica Gilligan

I’m Jessica Gilligan, a content creator and social media strategist who loves taking ideas from concept to publication. I build digital content, campaign creative, and community-first experiences across Instagram, TikTok, Facebook, and LinkedIn—covering everything from platform-native formatting and short-form video production to copywriting and performance analysis. My background also includes representing sport at national events and awards, leading sponsor partnerships, and using data to continuously refine creative direction. I’m hands-on with creative tools like Canva and CapCut (plus AI-assisted workflows) and I enjoy turning brand goals and audience trends into engaging content that performs.…

Available to hire

I’m Jessica Gilligan, a content creator and social media strategist who loves taking ideas from concept to publication. I build digital content, campaign creative, and community-first experiences across Instagram, TikTok, Facebook, and LinkedIn—covering everything from platform-native formatting and short-form video production to copywriting and performance analysis.

My background also includes representing sport at national events and awards, leading sponsor partnerships, and using data to continuously refine creative direction. I’m hands-on with creative tools like Canva and CapCut (plus AI-assisted workflows) and I enjoy turning brand goals and audience trends into engaging content that performs.

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Work Experience

Community Manager
January 1, 2026 - Present
Community management role (details not fully specified in the resume text).
Content Creator & Strategist at Triathlon Ireland
May 1, 2024 - June 1, 2025
Created and managed multi-platform social content, adapting creative and messaging for different audiences and channels. Represented Triathlon Ireland at national events and awards ceremonies, delivering presentations and speaking to live audiences. Led paid partnership activity by negotiating with sponsors and managing relationships from initial proposal through campaign delivery. Analysed social and content performance to identify trends and refine creative strategy. Produced platform-native short-form video, UGC, graphics, and copy across social channels; handled end-to-end UGC production including scripting, filming, editing, and delivery. Developed social strategy and content calendars aligned with brand goals and audience trends, testing new formats, hooks, and creative concepts to drive engagement.
Content Creator & Strategist at ComAve
January 1, 2024 - June 30, 2024
Presented and taught to varied audiences across Ireland and internationally. Increased conversions by approximately 70% through targeted email campaigns that outperformed previous paid advertising. Created and managed social, video, and UGC content across 3+ brands, from initial ideation to publishing and performance review. Managed client onboarding and engagement across the Google Ads ecosystem, translating complex digital advertising tools and concepts into clear, actionable guidance. Analyzed client needs and campaign opportunities to deliver tailored, data-informed recommendations.

Education

Mini MBA in Marketing at National College of Art & Design
January 1, 2023 - January 1, 2024
Bachelor's Honours in Graphic Design at National College of Art & Design
January 1, 2023 - January 1, 2024

Qualifications

Bachelor's Honours in Graphic Design
January 1, 2016 - January 1, 2020
CPD accredited certification
June 1, 2025 - January 1, 2026
Mini MBA in Marketing
January 1, 2023 - January 1, 2024
CPD accredited certification
June 1, 2025 - January 1, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Consumer Goods, Media & Entertainment, Other