JG

Jessica Goode

Available to hire

I’m Jessica Goode, a content, SEO and digital strategy specialist who bridges the gap between search intent and what real audiences actually need.

About

I’m Jessica Goode, a content, SEO and digital strategy specialist who bridges the gap between search intent and what real audiences actually need. My work focuses on strategy and distribution across SEO/GEO, content planning, writing and editing, ethical link building, and performance-driven improvements—turning brand direction into content that people can find and trust.

I’ve led and supported teams across national and international B2C portfolios, developed integrated content and SEO strategies, and helped clients grow through intent-led frameworks, auditing approaches (including 0-click auditing), and strong distribution planning. I enjoy partnering with great people to build ethical digital ecosystems—supporting brands like ErgoPouch, Melbourne Genomics, Mission Australia, NALA, PANDA, Country Racing Victoria, RESPECT Victoria and Gilchrist Connell, as well as earlier work with teams across organisations including Clipsal and Cancer Council.

  • 11 years' experience
  • Joined October 2026

Industry experience

  • Government
  • Education
  • Healthcare
  • Non-Profit Organization
  • Media & Entertainment
  • Professional Services

More experts in Newington, Australia

Work experience· 7 roles

Intent, SEO and Content Consultant · Freelance / Bolt-on service (self-employed)Mar 2023 – Present · 3 yrs 9 mos

Provide an extra set of eyes on SEO, content and intent directives for agencies and businesses. Deliver content design, strategy, distribution planning, writing/editing, management, and SEO/GEO including on-page, off-page, and technical Digital PR with citation development and ethical link building. Also support email marketing and social media recommendations. Clients include ErgoPouch, Melbourne Genomics, Mission Australia, NALA, PANDA, Country Racing Victoria, RESPECT Victoria and Gilchrist Connell.

Head of Content & SEO · ESSIC A Goode DigitalSep 2020 – Nov 2022 · 2 yrs 3 mos

Headed content and SEO for digital marketing and content teams. Supported daily SEO and content operations for clients such as Clipsal, Beyond Blue, SILK Laser Clinics, MCV Cancer Council and others. Led strategic insight and planning, and pitched and delivered the first integrated content and SEO strategy for SILK Laser Clinics—uniting intent with an originally siloed content function, introducing intent-based SEO into the broader framework, and improving internal process execution including 0-click auditing within the SEO framework. Results included 123% growth in Open Universities Australia digital market share, exponential keyword ranking increases across a 20-page bucket (50+ keywords in first position and a further 76 in positions 2–5).

SEO and Content specialist / Digital marketing roles (team support) · Jack Clark / JCH DigitalJan 2018 – Present · 8 yrs 11 mos

Supported the daily SEO and content work of the team, including strategic insight and planning for clients (details referenced in resume include Clipsal, Beyond Blue, SILK Laser Clinics and Cancer Council).

Head of Content · Oak CreativeJan 2016 – Sep 2018 · 2 yrs 9 mos
Head of Content · Jesssic a Goode DigitalJan 2016 – Sep 2018 · 2 yrs 9 mos
LinkedIn Moments content (role details under JS A Creative) · JS A CreativeMay 2015 – Oct 2016 · 1 yr 6 mos
Creative / Content / Project coordination · J S A C reative (JS A Creative)May 2015 – Oct 2016 · 1 yr 6 mos

Education

Bachelor of Arts (Creative Writing and Media) · Southern Cross University2008 – 2016

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