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I’m a digital storyteller based in Toronto, focused on the grit and beauty of the human experience. I have 3 years of experience managing TikTok and Instagram for a mission-led brand. I blend a fine arts background with data-informed content strategy—crafting short-form video, thoughtful copy, and a community-centered approach. I create posts that feel human while still responding to the right audience metrics. I produce on-location studio and event content, manage an organic content calendar, engage daily through comments and DMs, and translate community conversations into new content ideas—using performance insights to continuously improve conversion efficiency.…I’m a digital storyteller based in Toronto, focused on the grit and beauty of the human experience. I have 3 years of experience managing TikTok and Instagram for a mission-led brand. I blend a fine arts background with data-informed content strategy—crafting short-form video, thoughtful copy, and a community-centered approach. I create posts that feel human while still responding to the right audience metrics. I produce on-location studio and event content, manage an organic content calendar, engage daily through comments and DMs, and translate community conversations into new content ideas—using performance insights to continuously improve conversion efficiency.

Jessica Liu

Social Media Manager, Content Producer, Video Editor, +2

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I’m a digital storyteller based in Toronto, focused on the grit and beauty of the human experience. I have 3 years of experience managing TikTok and Instagram for a mission-led brand. I blend a fine arts background with data-informed content strategy—crafting short-form video, thoughtful copy, and a community-centered approach. I create posts that feel human while still responding to the right audience metrics. I produce on-location studio and event content, manage an organic content calendar, engage daily through comments and DMs, and translate community conversations into new content ideas—using performance insights to continuously improve conversion efficiency.…I’m a digital storyteller based in Toronto, focused on the grit and beauty of the human experience. I have 3 years of experience managing TikTok and Instagram for a mission-led brand. I blend a fine arts background with data-informed content strategy—crafting short-form video, thoughtful copy, and a community-centered approach. I create posts that feel human while still responding to the right audience metrics. I produce on-location studio and event content, manage an organic content calendar, engage daily through comments and DMs, and translate community conversations into new content ideas—using performance insights to continuously improve conversion efficiency.

Available to hire

I’m a digital storyteller based in Toronto, focused on the grit and beauty of the human experience. I have 3 years of experience managing TikTok and Instagram for a mission-led brand. I blend a fine arts background with data-informed content strategy—crafting short-form video, thoughtful copy, and a community-centered approach.

I create posts that feel human while still responding to the right audience metrics. I produce on-location studio and event content, manage an organic content calendar, engage daily through comments and DMs, and translate community conversations into new content ideas—using performance insights to continuously improve conversion efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Social Media & Content Lead at Toronto Church (Toronto, CAC)

January 1, 2024 - Present

Co-led a volunteer worship team of 24 people delivering weekly live programs with a focus on community building, character development, and ongoing skill growth through regular feedback. Provided 1:1 coaching for four emerging leaders, implementing leadership training and investing in their personal and professional growth so they could take on more responsibility across the team while maintaining operational discipline needed for weekly services.

Social Media Manager at Toronto Cale d Engagement Studio (Toronto, Canada)

January 1, 2023 - January 1, 2026

Managed the day-to-day social presence for a brand across TikTok, Instagram, Google Business, and Meta. Owned the content calendar and mapped posts to key moments, launches, and community stories, publishing platform-tailored organic short-form content (vertical Reels/TikToks, lo-fi photo/video) aligned to brand voice. Captured on-location content in-studio and at events, shot lo-fi vertical video and optimized photography for social, and edited using CapCut and Canva for quick turnaround. Acted as the brand voice in comments and DMs by monitoring tags and mentions daily, answering questions, clarifying processes, and turning community conversations into new content ideas. Used TikTok Business Manager and Meta Business Suite to track performance, surface insights, and shift strategies from vanity reach to “soulful resonance,” transforming high-noise feedback into high-quality community content and improving conversion efficiency by 7x.