I’m a marketing and communications specialist with over 15 years of experience across brand strategy, content, and integrated marketing initiatives. I’ve worked closely with multidisciplinary teams in complex environments, translating business objectives into clear messaging, structured campaigns, and consistent brand narratives across digital channels. My approach combines strategic thinking with a strong sensitivity to people, context, and the impact of communication. I value clarity, coherence, and building messages that align teams and resonate with diverse audiences. In recent years, I co-founded a digital wellness program, where I applied my marketing background in a human-centered, user-focused context. This experience strengthened my ability to communicate with empathy, structure complex ideas, and design sustainable, purpose-driven initiatives.

Jessica Escalante

I’m a marketing and communications specialist with over 15 years of experience across brand strategy, content, and integrated marketing initiatives. I’ve worked closely with multidisciplinary teams in complex environments, translating business objectives into clear messaging, structured campaigns, and consistent brand narratives across digital channels. My approach combines strategic thinking with a strong sensitivity to people, context, and the impact of communication. I value clarity, coherence, and building messages that align teams and resonate with diverse audiences. In recent years, I co-founded a digital wellness program, where I applied my marketing background in a human-centered, user-focused context. This experience strengthened my ability to communicate with empathy, structure complex ideas, and design sustainable, purpose-driven initiatives.

Available to hire

I’m a marketing and communications specialist with over 15 years of experience across brand strategy, content, and integrated marketing initiatives.

I’ve worked closely with multidisciplinary teams in complex environments, translating business objectives into clear messaging, structured campaigns, and consistent brand narratives across digital channels.

My approach combines strategic thinking with a strong sensitivity to people, context, and the impact of communication. I value clarity, coherence, and building messages that align teams and resonate with diverse audiences.

In recent years, I co-founded a digital wellness program, where I applied my marketing background in a human-centered, user-focused context. This experience strengthened my ability to communicate with empathy, structure complex ideas, and design sustainable, purpose-driven initiatives.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Consultant - Digital Strategy - Branding at Independent / Freelance
April 1, 2021 - July 1, 2023
Brand strategy and positioning for a boutique fitness brand. Development of brand experience through content, events and partnerships. Coordination of communications, collaborations and brand activations. Influencer marketing.
Marketing & Communications Coordinator at Megatlon / Fitter Gym Chains
January 1, 2014 - January 1, 2021
Marketing & Communications/Branding for fitness chains; brand activations, communications, events, partnerships; digital marketing and growth; audience engagement.
Communications Consultant at Dialogistica (Agency)
January 1, 2006 - January 1, 2012
Communications consultant focusing on fashion, wellness & fitness sectors.

Education

Bachelor's Degree in Communication at Universidad Central de Venezuela
January 11, 2030 - January 1, 2009
MBA in Marketing at Universidad de Palermo
January 11, 2030 - January 1, 2017
Digital Marketing Diploma at Digital House
July 1, 2023 - February 1, 2024

Qualifications

Copywriting & storytelling
January 11, 2030 - February 17, 2026

Industry Experience

Media & Entertainment, Healthcare, Education, Professional Services, Retail