Jessica Escalante

Available to hire

I’m a marketing and communications specialist with over 15 years of experience across brand strategy, content, and integrated marketing initiatives.

About

I’m a marketing and communications specialist with over 15 years of experience across brand strategy, content, and integrated marketing initiatives.

I’ve worked closely with multidisciplinary teams in complex environments, translating business objectives into clear messaging, structured campaigns, and consistent brand narratives across digital channels.

My approach combines strategic thinking with a strong sensitivity to people, context, and the impact of communication. I value clarity, coherence, and building messages that align teams and resonate with diverse audiences.

In recent years, I co-founded a digital wellness program, where I applied my marketing background in a human-centered, user-focused context. This experience strengthened my ability to communicate with empathy, structure complex ideas, and design sustainable, purpose-driven initiatives.

  • 15 years' experience
  • Joined February 2026

Industry experience

  • Media & Entertainment
  • Healthcare
  • Education
  • Professional Services
  • Retail

Work experience

Consultant - Digital Strategy - Branding · Independent / FreelanceApr 2021 – Jul 2023 · 2 yrs 4 mos

Brand strategy and positioning for a boutique fitness brand. Development of brand experience through content, events and partnerships. Coordination of communications, collaborations and brand activations. Influencer marketing.

Marketing & Communications Coordinator · Megatlon / Fitter Gym ChainsJan 2014 – Jan 2021 · 7 yrs 1 mo

Marketing & Communications/Branding for fitness chains; brand activations, communications, events, partnerships; digital marketing and growth; audience engagement.

Communications Consultant · Dialogistica (Agency)Jan 2006 – Jan 2012 · 6 yrs 1 mo

Communications consultant focusing on fashion, wellness & fitness sectors.

Education

Bachelor's Degree in Communication · Universidad Central de Venezuela2030 – 2009
MBA in Marketing · Universidad de Palermo2030 – 2017
Digital Marketing Diploma · Digital House2023 – 2024

Certifications and awards

Copywriting & storytelling2030 – 2026

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