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I’m a senior communications and marketing strategist with 20+ years of experience driving growth and transformation across global and local enterprises. I lead comprehensive marketing strategies, strengthen online presence, and create engaging content that resonates with targeted audiences. I’m known for leading cross-functional teams, launching successful digital initiatives, and building community engagement. I specialize in positioning strategies for personal brands, thought-leadership, brand and offer design, and client acquisition strategies that support clear, repeatable growth.…I’m a senior communications and marketing strategist with 20+ years of experience driving growth and transformation across global and local enterprises. I lead comprehensive marketing strategies, strengthen online presence, and create engaging content that resonates with targeted audiences. I’m known for leading cross-functional teams, launching successful digital initiatives, and building community engagement. I specialize in positioning strategies for personal brands, thought-leadership, brand and offer design, and client acquisition strategies that support clear, repeatable growth.

Jessica Osborn

Marketing Strategist, Brand Strategist, Fractional CMO, +6

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I’m a senior communications and marketing strategist with 20+ years of experience driving growth and transformation across global and local enterprises. I lead comprehensive marketing strategies, strengthen online presence, and create engaging content that resonates with targeted audiences. I’m known for leading cross-functional teams, launching successful digital initiatives, and building community engagement. I specialize in positioning strategies for personal brands, thought-leadership, brand and offer design, and client acquisition strategies that support clear, repeatable growth.…I’m a senior communications and marketing strategist with 20+ years of experience driving growth and transformation across global and local enterprises. I lead comprehensive marketing strategies, strengthen online presence, and create engaging content that resonates with targeted audiences. I’m known for leading cross-functional teams, launching successful digital initiatives, and building community engagement. I specialize in positioning strategies for personal brands, thought-leadership, brand and offer design, and client acquisition strategies that support clear, repeatable growth.

Available to hire

I’m a senior communications and marketing strategist with 20+ years of experience driving growth and transformation across global and local enterprises. I lead comprehensive marketing strategies, strengthen online presence, and create engaging content that resonates with targeted audiences.

I’m known for leading cross-functional teams, launching successful digital initiatives, and building community engagement. I specialize in positioning strategies for personal brands, thought-leadership, brand and offer design, and client acquisition strategies that support clear, repeatable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Marketing Coach & Consultant at Self-Employed (Jessica Osborn)

September 1, 2017 - Present

Coaching and consulting focused on helping businesses establish clear market authority that attracts high-value clients and drives repeatable growth. Specializes in thought leadership positioning, signature offer design, and client acquisition strategy.

Head of Marketing & Communications at NextDC

July 1, 2011 - February 1, 2018

Defined and launched the NEXTDC brand as a market challenger, driving recognition to become the most recognised data centre brand in Australia within three years. Led end-to-end marketing and communications strategy across brand, digital, PR, corporate communications, customer experience, analyst relations, partnerships, events, and internal communications to ensure consistent positioning across all stakeholder touchpoints. Managed and integrated departmental alignment with commercial growth objectives.

Internal Consultant (Marketing & Communications) at AECOM

June 1, 2010 - July 1, 2011

Supported the Transportation division and worked closely with Queensland Department of Transport and Main Roads on major infrastructure projects. Developed and led marketing and communications strategies across multiple market sectors, aligned to business development, stakeholder engagement, and project positioning. Advised senior leaders on growth opportunities and facilitated workshops to strengthen win rates on key bids and strategic projects. Led end-to-end marketing and communications planning and managed key client teams to ensure consistent positioning and high-quality engagement in complex stakeholder environments.

Founder & Host at She’s The Business Podcast

January 1, 2010 - Present

Weekly podcast inspiring and educating female entrepreneurs with actionable advice on business ownership, strategy, mindset, and health. Over 280 episodes published and 45k+ downloads (as stated in resume).

Digital Marketing Manager at Royal Bank of Scotland (RBS)

February 1, 2007 - September 1, 2009

Led the development and delivery of digital initiatives including website platforms, online campaigns, and lifecycle email marketing; ensured alignment to broader marketing strategy and commercial objectives. Led website and portal integration work as part of national initiatives, including centralised career platform development.

Senior Online Communications Consultant at Queensland Government

August 1, 2006 - January 1, 2007

Worked as a senior online communications consultant supporting government communications initiatives.

Marketing Project Manager / National Marketing & Communications Coordinator at Mulpha Australia / Colmar Brunton

January 1, 2006 - August 1, 2006

Project and coordination roles supporting marketing communications initiatives; included management of marketing project delivery and national coordination activities.

Marketing Coordinator at Tafe Queensland

April 1, 2005 - September 1, 2007

Marketing and communications coordination (websites/events/advertising responsibilities noted).

Education

Bachelor of Business Studies (Marketing) at Monash University

March 3, 2003 - June 30, 2005

Bachelor of Business Studies (Marketing, International Business) at Monash University

January 1, 2003 - December 31, 2005

Bachelor of Business Studies (Marketing, Business, Psychology) at Massey University

January 1, 1996 - December 31, 1995

Bachelor of Business Studies at Ran gitoto College