Hi, I’m Yingying Dong. I’m a data-driven marketing professional with 6 years of experience turning user behavior and marketing performance data into actionable insights. I specialize in transforming complex datasets into clear, strategic recommendations and building automated reporting and interactive dashboards. I’m proficient with Power BI, SQL, Power Query (M), and DAX, and I routinely combine Python/R for forecasting and advanced analytics to support data-driven optimization across global markets. I enjoy collaborating with cross-functional teams to drive growth and measurable impact.

Yingying Dong

Hi, I’m Yingying Dong. I’m a data-driven marketing professional with 6 years of experience turning user behavior and marketing performance data into actionable insights. I specialize in transforming complex datasets into clear, strategic recommendations and building automated reporting and interactive dashboards. I’m proficient with Power BI, SQL, Power Query (M), and DAX, and I routinely combine Python/R for forecasting and advanced analytics to support data-driven optimization across global markets. I enjoy collaborating with cross-functional teams to drive growth and measurable impact.

Available to hire

Hi, I’m Yingying Dong. I’m a data-driven marketing professional with 6 years of experience turning user behavior and marketing performance data into actionable insights. I specialize in transforming complex datasets into clear, strategic recommendations and building automated reporting and interactive dashboards.

I’m proficient with Power BI, SQL, Power Query (M), and DAX, and I routinely combine Python/R for forecasting and advanced analytics to support data-driven optimization across global markets. I enjoy collaborating with cross-functional teams to drive growth and measurable impact.

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Language

English
Fluent

Work Experience

Marketing Manager (Data Insights Focus) at 3M COMPANY
July 1, 2022 - July 1, 2022
Analyzed customer engagement and adoption data to identify key pain points, informing product strategy and retention efforts for a major healthcare business.
Associate Marketing Manager (Data Insights Focus) at TELEFLEX INC.
December 1, 2020 - December 1, 2020
Drove 900% ROI by evaluating the performance of marketing initiatives and reallocating resources to the most effective channels and strategies.
Senior Marketing Specialist (Data Insights Focus) at BD COMPANY
April 1, 2019 - April 1, 2019
Drove 13% revenue growth by analyzing customer data to identify and target a new user segment, improving acquisition efficiency.
Marketing Specialist (Data Insights Focus) at CANTEL MEDICAL CORPORATION
December 1, 2017 - December 1, 2017
Grew revenue from 0 to DKK 1M (1088% ROI) for a new product launch by deriving go-to-market strategy from market data analysis.
Sales Operations Analyst at CANTEL MEDICAL CORPORATION
April 1, 2016 - April 1, 2016
Automated sales performance tracking by building a data pipeline from collection to visualization, triggering executive-level strategic discussions. Sole recipient of the 2015 APAC "Excellence of Pursuit" Award (1 out of 100 employees).
Marketing Manager (Data Insights Focus) at 3M COMPANY
July 31, 2022 - July 31, 2022
Analyzed customer engagement and adoption data to identify key pain points, informing product strategy and retention efforts for a major healthcare business. Led data-driven initiatives to optimize marketing impact and drive growth across markets.
Associate Marketing Manager (Data Insights Focus) at TELEFLEX INC.
December 31, 2020 - December 31, 2020
Drove ROI by evaluating marketing initiatives and reallocating resources to the most effective channels and strategies. Built data-informed recommendations to improve campaign performance and efficiency.
Senior Marketing Specialist (Data Insights Focus) at BD COMPANY
April 30, 2019 - April 30, 2019
Analyzed customer data to identify and target a new user segment, improving acquisition efficiency and contributing to revenue growth through data-driven targeting and optimization.
Marketing Specialist (Data Insights Focus) at CANTEL MEDICAL CORPORATION
December 31, 2017 - December 31, 2017
Grew revenue from 0 to DKK 1M for a new product launch by deriving go-to-market strategy from market data analysis and translating insights into actionable marketing plans.
Sales Operations Analyst at CANTEL MEDICAL CORPORATION
April 30, 2016 - April 30, 2016
Automated sales performance tracking by building a data pipeline from collection to visualization, triggering executive-level strategic discussions and enabling data-driven decisions.

Education

MSc in Business Intelligence at Aarhus BSS, Aarhus University
September 1, 2023 - August 31, 2025
MSc in Business Intelligence at Aarhus BSS, Aarhus University
September 1, 2023 - August 31, 2025
MSc in Business Intelligence at Aarhus BSS, Aarhus University
September 1, 2023 - August 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Manufacturing, Professional Services, Media & Entertainment, Software & Internet