Available to hire
Hi, I’m Yingying Dong. I’m a data-driven marketing professional with 6 years of experience turning user behavior and marketing performance data into actionable insights. I specialize in transforming complex datasets into clear, strategic recommendations and building automated reporting and interactive dashboards.
I’m proficient with Power BI, SQL, Power Query (M), and DAX, and I routinely combine Python/R for forecasting and advanced analytics to support data-driven optimization across global markets. I enjoy collaborating with cross-functional teams to drive growth and measurable impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Marketing Manager (Data Insights Focus) at 3M COMPANY
July 1, 2022 - July 1, 2022Analyzed customer engagement and adoption data to identify key pain points, informing product strategy and retention efforts for a major healthcare business.
Associate Marketing Manager (Data Insights Focus) at TELEFLEX INC.
December 1, 2020 - December 1, 2020Drove 900% ROI by evaluating the performance of marketing initiatives and reallocating resources to the most effective channels and strategies.
Senior Marketing Specialist (Data Insights Focus) at BD COMPANY
April 1, 2019 - April 1, 2019Drove 13% revenue growth by analyzing customer data to identify and target a new user segment, improving acquisition efficiency.
Marketing Specialist (Data Insights Focus) at CANTEL MEDICAL CORPORATION
December 1, 2017 - December 1, 2017Grew revenue from 0 to DKK 1M (1088% ROI) for a new product launch by deriving go-to-market strategy from market data analysis.
Sales Operations Analyst at CANTEL MEDICAL CORPORATION
April 1, 2016 - April 1, 2016Automated sales performance tracking by building a data pipeline from collection to visualization, triggering executive-level strategic discussions. Sole recipient of the 2015 APAC "Excellence of Pursuit" Award (1 out of 100 employees).
Marketing Manager (Data Insights Focus) at 3M COMPANY
July 31, 2022 - July 31, 2022Analyzed customer engagement and adoption data to identify key pain points, informing product strategy and retention efforts for a major healthcare business. Led data-driven initiatives to optimize marketing impact and drive growth across markets.
Associate Marketing Manager (Data Insights Focus) at TELEFLEX INC.
December 31, 2020 - December 31, 2020Drove ROI by evaluating marketing initiatives and reallocating resources to the most effective channels and strategies. Built data-informed recommendations to improve campaign performance and efficiency.
Senior Marketing Specialist (Data Insights Focus) at BD COMPANY
April 30, 2019 - April 30, 2019Analyzed customer data to identify and target a new user segment, improving acquisition efficiency and contributing to revenue growth through data-driven targeting and optimization.
Marketing Specialist (Data Insights Focus) at CANTEL MEDICAL CORPORATION
December 31, 2017 - December 31, 2017Grew revenue from 0 to DKK 1M for a new product launch by deriving go-to-market strategy from market data analysis and translating insights into actionable marketing plans.
Sales Operations Analyst at CANTEL MEDICAL CORPORATION
April 30, 2016 - April 30, 2016Automated sales performance tracking by building a data pipeline from collection to visualization, triggering executive-level strategic discussions and enabling data-driven decisions.
Education
MSc in Business Intelligence at Aarhus BSS, Aarhus University
September 1, 2023 - August 31, 2025MSc in Business Intelligence at Aarhus BSS, Aarhus University
September 1, 2023 - August 31, 2025MSc in Business Intelligence at Aarhus BSS, Aarhus University
September 1, 2023 - August 1, 2025Qualifications
Industry Experience
Healthcare, Manufacturing, Professional Services, Media & Entertainment, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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