Jessie Michelle Smith

Design comprehensive visual campaigns for events, including large-format signage, stage graphics, presentations, interactive components, print collateral, and branded attendee materials as well as activations. Develop custom event props, stages, wraps, and other 3D assets for production. Work with vendors to create specialty stations, take aways, and experiences. Retouch photography and work with producers to create graphics for motion media, video and live graphics. Design attendee experience literally from the ground up to ensure seamless, consistent quality and full-scale visual impact.

Managed all digital and retail campaign designs for loyalty and credit card programs, including pieces for promo emails, customer welcome kit, recurring statements, retail signage, direct mail, trigger emails, email and site banners, paid media, vendor banners, and web landing pages. Follow design timelines, work with copy editors and creative directors to develop designs, present designs to leadership, submit for approvals & legal review, and release files for production, dev and email teams. Maintained organized files for server archive.

Manage all digital and retail campaign designs for loyalty and credit card programs including promo emails, customer welcome kits, direct mail, retail signage, banners, and web landing pages. Collaborate with copy editors and creative directors; present designs to leadership; obtain approvals and legal review; release production files for dev and email teams; maintain organized server archives.