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Award-winning senior graphic designer specializing in event design and integrated brand experiences across print and digital platforms. Experienced in designing comprehensive visual campaigns for events, including large-format signage, stage graphics, social content, digital advertising, presentations, print collateral, and branded attendee materials as well as activations. Combines strategic thinking with strong visual storytelling to create cohesive, engaging experiences from initial concept through final production. Contributed creative work for recognized brands and organizations including McLaren, Ecolab, Carter’s/OshKosh B’gosh, and Savannah College of Art and Design (SCAD) with design work at SCAD receiving industry recognition and awards. Examples of my work can be found at JessieMichelle.Design…Award-winning senior graphic designer specializing in event design and integrated brand experiences across print and digital platforms. Experienced in designing comprehensive visual campaigns for events, including large-format signage, stage graphics, social content, digital advertising, presentations, print collateral, and branded attendee materials as well as activations. Combines strategic thinking with strong visual storytelling to create cohesive, engaging experiences from initial concept through final production. Contributed creative work for recognized brands and organizations including McLaren, Ecolab, Carter’s/OshKosh B’gosh, and Savannah College of Art and Design (SCAD) with design work at SCAD receiving industry recognition and awards. Examples of my work can be found at JessieMichelle.Design

Jessie Michelle Smith

PRO

Graphic Designer, Designer, Brand Designer, +7

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Award-winning senior graphic designer specializing in event design and integrated brand experiences across print and digital platforms. Experienced in designing comprehensive visual campaigns for events, including large-format signage, stage graphics, social content, digital advertising, presentations, print collateral, and branded attendee materials as well as activations. Combines strategic thinking with strong visual storytelling to create cohesive, engaging experiences from initial concept through final production. Contributed creative work for recognized brands and organizations including McLaren, Ecolab, Carter’s/OshKosh B’gosh, and Savannah College of Art and Design (SCAD) with design work at SCAD receiving industry recognition and awards. Examples of my work can be found at JessieMichelle.Design…Award-winning senior graphic designer specializing in event design and integrated brand experiences across print and digital platforms. Experienced in designing comprehensive visual campaigns for events, including large-format signage, stage graphics, social content, digital advertising, presentations, print collateral, and branded attendee materials as well as activations. Combines strategic thinking with strong visual storytelling to create cohesive, engaging experiences from initial concept through final production. Contributed creative work for recognized brands and organizations including McLaren, Ecolab, Carter’s/OshKosh B’gosh, and Savannah College of Art and Design (SCAD) with design work at SCAD receiving industry recognition and awards. Examples of my work can be found at JessieMichelle.Design

Available to hire

Atlanta, United States

Award-winning senior graphic designer specializing in event design and integrated brand experiences across print and digital platforms. Experienced in designing comprehensive visual campaigns for events, including large-format signage, stage graphics, social content, digital advertising, presentations, print collateral, and branded attendee materials as well as activations. Combines strategic thinking with strong visual storytelling to create cohesive, engaging experiences from initial concept through final production. Contributed creative work for recognized brands and organizations including McLaren, Ecolab, Carter’s/OshKosh B’gosh, and Savannah College of Art and Design (SCAD) with design work at SCAD receiving industry recognition and awards.

Examples of my work can be found at JessieMichelle.Design

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

InVision

Expert

Language

English

Fluent

Work Experience

Senior Graphic Designer - CRM Team at Carter’s | OKB - Creative Circle

April 1, 2022 - May 31, 2023

Managed all digital and retail campaign designs for loyalty and credit card programs, including promo emails, welcome kits, statements, signage, direct mail, trigger emails, email and site banners, paid media, vendor banners, and landing pages. Collaborated with copy editors and creative directors to develop designs, presented to leadership, secured approvals and legal review, and released files for production, development, and email teams. Maintained organized server archives.

Senior Graphic Designer at Carter’s - Creative Circle

December 1, 2018 - November 30, 2019

Developed creative and launched collateral for Carter’s Credit Card, including retail, direct mail, and digital pieces. Maintained creative for ongoing projects and updated existing pieces, including redesigns for the rewards program. Coordinated with third-party vendors to meet deadlines and legal regulations, and supported wholesale projects and marketing requests for Top to Top meetings, Sales Meetings, and New York Showroom. Updated Kohl’s and JCP collateral and established a comprehensive icon library for ECOMM product features used in-store, online, and in direct mail.

Creative Director, Graphic Designer at Savannah College of Art and Design

March 1, 2015 - June 30, 2018

Led well-received creative campaigns for admission events and recruitment domestically and internationally. Guided work from concept to final production, collaborating with team members to refine design solutions for print and digital platforms, and coordinating with production teams to ensure quality and cost efficiency. Updated existing creatives yearly and developed new concepts to enhance digital interactivity in print collateral.

Senior Graphic Designer (CRM Team) at Carter’s | OKB - Creative Circle

April 1, 2022 - May 31, 2023

Manage all digital and retail campaign designs for loyalty and credit card programs including promo emails, customer welcome kits, direct mail, retail signage, banners, and web landing pages. Collaborate with copy editors and creative directors; present designs to leadership; obtain approvals and legal review; release production files for dev and email teams; maintain organized server archives.

Creative Direction, Graphic Designer at Savannah College of Art and Design

February 28, 2015 - June 29, 2018

Establish campaigns for admission events and recruitment used domestically and internationally; shepherd concepts through approvals to final production; collaborate with teams to refine print and digital solutions; work with production to ensure quality and cost effectiveness; refresh creatives yearly and develop new concepts to enhance digital interactivity in print collateral.

Owner at Jessie Michelle Design

February 22, 2024 - Present

Design comprehensive visual campaigns for events, including large-format signage, stage graphics, presentations, interactive components, print collateral, and branded attendee materials as well as activations. Develop custom event props, stages, wraps, and other 3D assets for production. Work with vendors to create specialty stations, take aways, and experiences. Retouch photography and work with producers to create graphics for motion media, video and live graphics. Design attendee experience literally from the ground up to ensure seamless, consistent quality and full-scale visual impact.

Senior Graphic Designer at Carter's | OKB - Creative Circle

April 1, 2022 - May 31, 2023

Managed all digital and retail campaign designs for loyalty and credit card programs, including pieces for promo emails, customer welcome kit, recurring statements, retail signage, direct mail, trigger emails, email and site banners, paid media, vendor banners, and web landing pages. Follow design timelines, work with copy editors and creative directors to develop designs, present designs to leadership, submit for approvals & legal review, and release files for production, dev and email teams. Maintained organized files for server archive.

Senior Graphic Designer at Carter's - Creative Circle

December 1, 2018 - November 30, 2019

Developed creative and launched all collateral for the Carter’s Credit Card including retail, direct mail, and digital pieces. Maintained creative for one-off projects, as well as updates to existing pieces, including redesigning creative for the existing rewards program. Worked with third party vendors to meet required deadlines and legal regulations on all collateral. Also contributed to wholesale projects and marketing requests for Top to Top meetings, Sales Meeting, and New York Showroom, as well as graphic updates for Kohl’s and JCP. Established and refined a comprehensive icon library for ECOMM product features to be used in-store, online, and in direct mail.

Creative Direction & Graphic Designer at Savannah College of Art and Design

March 1, 2015 - June 30, 2018

Established well-received creative campaigns for various admission events and recruitment used domestically and internationally. Saw work through every stage of approval from concept to final production, collaborated with team members to refine design solutions for print and digital platforms, and worked closely with production teams to ensure quality and cost effectiveness. Updated existing creatives as needed throughout each year and developed new concepts and strategies to incorporate or improve digital interactivity in print collateral.