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Hi, I’m Jazmyne Futrell. I’m a social media strategist and content writer with 6+ years of experience leading content strategy, managing influencer and affiliate programs, developing brand partnerships, and translating audience insights into measurable growth. I’ve collaborated with B2B, DTC, nonprofit, maternal mental health, and service-based brands to craft compelling narratives and scalable campaigns. I thrive on storytelling, campaign execution, and cross-functional collaboration to turn data into engaging content and tangible results. I love refining brand voice, planning content calendars, and coordinating creators to bring campaigns to life in a way that resonates with audiences.…Hi, I’m Jazmyne Futrell. I’m a social media strategist and content writer with 6+ years of experience leading content strategy, managing influencer and affiliate programs, developing brand partnerships, and translating audience insights into measurable growth. I’ve collaborated with B2B, DTC, nonprofit, maternal mental health, and service-based brands to craft compelling narratives and scalable campaigns. I thrive on storytelling, campaign execution, and cross-functional collaboration to turn data into engaging content and tangible results. I love refining brand voice, planning content calendars, and coordinating creators to bring campaigns to life in a way that resonates with audiences.

Jazmyne Futrell

Content Creator, Social Media Manager, Influencer Marketing Manager, +4

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Hi, I’m Jazmyne Futrell. I’m a social media strategist and content writer with 6+ years of experience leading content strategy, managing influencer and affiliate programs, developing brand partnerships, and translating audience insights into measurable growth. I’ve collaborated with B2B, DTC, nonprofit, maternal mental health, and service-based brands to craft compelling narratives and scalable campaigns. I thrive on storytelling, campaign execution, and cross-functional collaboration to turn data into engaging content and tangible results. I love refining brand voice, planning content calendars, and coordinating creators to bring campaigns to life in a way that resonates with audiences.…Hi, I’m Jazmyne Futrell. I’m a social media strategist and content writer with 6+ years of experience leading content strategy, managing influencer and affiliate programs, developing brand partnerships, and translating audience insights into measurable growth. I’ve collaborated with B2B, DTC, nonprofit, maternal mental health, and service-based brands to craft compelling narratives and scalable campaigns. I thrive on storytelling, campaign execution, and cross-functional collaboration to turn data into engaging content and tangible results. I love refining brand voice, planning content calendars, and coordinating creators to bring campaigns to life in a way that resonates with audiences.

Available to hire

Hi, I’m Jazmyne Futrell. I’m a social media strategist and content writer with 6+ years of experience leading content strategy, managing influencer and affiliate programs, developing brand partnerships, and translating audience insights into measurable growth. I’ve collaborated with B2B, DTC, nonprofit, maternal mental health, and service-based brands to craft compelling narratives and scalable campaigns. I thrive on storytelling, campaign execution, and cross-functional collaboration to turn data into engaging content and tangible results. I love refining brand voice, planning content calendars, and coordinating creators to bring campaigns to life in a way that resonates with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Content Creator at Freelance – Various nonprofits and brands including The Gouache Foundation, Sun Energy, Doctor P, Moms in Bloom, Lucky & Me

January 1, 2018 - Present

Built influencer campaigns, wrote captions, scheduled posts, created biweekly content calendars, and analyzed performance across TikTok, Instagram Reels, and YouTube Shorts. Drove audience growth and engagement for multiple clients.

Social Media Strategist at W Street Shopping Center

August 1, 2025 - Present

Lead B2B social media and marketing strategy for an entrepreneurial shopping center, positioning available units to small business owners seeking professional, customizable commercial space. Oversee website development and site updates to support SEO, tenant inquiries, and lead generation. Build and manage paid Meta ad strategy, including audience targeting, creative direction, campaign monitoring, and optimization. Use analytics to refine messaging, creative direction, and campaign strategy across social and paid channels.

Social Media Manager / Brand Manager at Doctor P

October 1, 2022 - July 1, 2025

Managed DTC social media marketing for a women’s health provider, writing educational captions, short-form video copy, blogs, webinar promotions, and launch materials. Helped grow Instagram from roughly 138K to 142K followers and contributed to content that reached 191K+ views on Instagram and 1M+ views on TikTok. Conducted audience and topic research to identify content opportunities tied to customer questions, trends, and pain points. Negotiated brand partnership opportunities on behalf of Doctor P, aligning collaborations with the brand’s audience and business goals.

Social Media Strategist / Content Writer at Lucky & Me

October 1, 2022 - August 1, 2024

Led DTC social media marketing for a parent-focused e-commerce brand, creating captions, Meta ad copy, blog content, product messaging, and customer-facing community responses. Helped grow Instagram from under 6,000 to more than 12,500 followers in about 8 months. Built the affiliate program from 1 active affiliate to 35+ active affiliates through partner research, outreach, onboarding, and relationship management. Developed and managed a UGC and influencer network of 55+ creators, negotiating deliverables and coordinating campaign execution. Used analytics and social listening to improve messaging, identify high-performing creative, and strengthen campaign performance.

Social Media Marketing at Moms in Bloome

January 1, 2024 - August 1, 2024

Managed social media marketing for a maternal mental health business focused on supporting new and expectant mothers and helping decrease postpartum depression. Wrote content designed to educate, encourage, and connect with mothers in a supportive and trustworthy voice. Helped position the brand’s services through community-centered messaging around motherhood, emotional wellness, and postpartum support.

Social Media Specialist at The Gouche Foundation

January 1, 2019 - December 31, 2020

Supported nonprofit social media marketing through content creation, scheduling, approvals management, and day-to-day platform support. Maintained a consistent voice across posts while balancing awareness, engagement, and program visibility.

Influencer and Brand Partnership Management at A Keene Sense of Style

January 1, 2016 - January 1, 2019

Supported influencer and brand partnership management through campaign coordination, communication, and relationship management. Assisted with content planning and partnership alignment to ensure collaborations reflected the creator’s voice and audience expectations.