I’m an innovative advertising and marketing professional with seven years of experience turning creative ideas into streamlined realities. I have a passion for process optimization and team management, ensuring that every project runs smoothly from concept to launch. Over the years, I’ve had the privilege of working with an exciting mix of industries, ranging from top-tier FMCG giants like Estée Lauder, Lancôme, and P&G to leading consumer durable brands such as Xiaomi, Dyson, and Sony. My focus is on delivering results that matter. I specialize in managing end-to-end advertisement production across dynamic digital platforms like TikTok and Rednote, making sure every detail is perfect. Whether I’m helping B2B or B2C clients achieve their unique business goals, my approach is always data-driven and people-focused. I love using structured methodologies to enhance team efficiency, ultimately creating marketing campaigns that are not only effective but also truly engaging.

ZHANG JIA RUI

I’m an innovative advertising and marketing professional with seven years of experience turning creative ideas into streamlined realities. I have a passion for process optimization and team management, ensuring that every project runs smoothly from concept to launch. Over the years, I’ve had the privilege of working with an exciting mix of industries, ranging from top-tier FMCG giants like Estée Lauder, Lancôme, and P&G to leading consumer durable brands such as Xiaomi, Dyson, and Sony. My focus is on delivering results that matter. I specialize in managing end-to-end advertisement production across dynamic digital platforms like TikTok and Rednote, making sure every detail is perfect. Whether I’m helping B2B or B2C clients achieve their unique business goals, my approach is always data-driven and people-focused. I love using structured methodologies to enhance team efficiency, ultimately creating marketing campaigns that are not only effective but also truly engaging.

Available to hire

I’m an innovative advertising and marketing professional with seven years of experience turning creative ideas into streamlined realities. I have a passion for process optimization and team management, ensuring that every project runs smoothly from concept to launch. Over the years, I’ve had the privilege of working with an exciting mix of industries, ranging from top-tier FMCG giants like Estée Lauder, Lancôme, and P&G to leading consumer durable brands such as Xiaomi, Dyson, and Sony.
My focus is on delivering results that matter. I specialize in managing end-to-end advertisement production across dynamic digital platforms like TikTok and Rednote, making sure every detail is perfect. Whether I’m helping B2B or B2C clients achieve their unique business goals, my approach is always data-driven and people-focused. I love using structured methodologies to enhance team efficiency, ultimately creating marketing campaigns that are not only effective but also truly engaging.

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Language

Chinese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Video Ads Department Lead at MEIDA Culture Communication Co., Ltd
December 1, 2021 - February 1, 2025
Led a team of 15 in delivering performance-driven video campaigns across FMCG and lifestyle brands. Built a content strategy based on CTR and ROI, managed content production, optimized delivery, and collaborated with data teams to improve creative effectiveness. Generated over ¥1M GMV for multiple FMCG campaigns. Delivered end-to-end creative strategies and ensured high delivery efficiency.
Editor & Video Team Lead at Tongyuan Photography Group
November 1, 2016 - December 1, 2019
Led end-to-end content production (script → shoot → edit). Worked with sales teams to develop pricing and content strategies. Improved delivery efficiency and contributed to team training.
Senior Video Editor (Performance Ads) at Xing Mountain Network Technology Co., Ltd
February 1, 2020 - August 1, 2021
Produced and optimized ad creatives for platforms such as TikTok and Kwai. Collaborated with data teams to refine creatives based on conversion metrics (audience engagement, CTR, CVR). Achievements: campaigns reached 50%+ market penetration (Alibaba) and achieved 20%+ CVR across multiple ad sets.

Education

Bachelor of Arts in Broadcasting and TV Editing and Directing at Sichuan University of Arts and Science
January 11, 2030 - April 21, 2026

Qualifications

Relevant Courses: Digital Media Production, Advertising, Film and Television Studies, Screenwriting
January 11, 2030 - April 21, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services