Available to hire
Strategic Digital Marketing and Organic Growth Leader with 10+ years of international experience delivering enterprise SEO, AI Search
Optimisation (SEO, AEO & GEO), content strategy and digital transformation across Europe, Africa and Asia. Proven success leading
global content programmes, technical SEO, ecommerce optimisation and enterprise CMS platforms for Hager Group and Ringier AG.
Recognised for driving organic visibility, AI discoverability and website performance through scalable content strategies and data-driven
optimisation. Expertise spans WordPress, Sitecore, SAP CMS, GA4, Google Search Console, Google Tag Manager, Algolia, Power BI,
Profound and Search Atlas.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Intermediate
Work Experience
Senior AI Digital Marketing & Growth Manager at Kircheder Siebten-Tags-Advisten - AI-Driven Marketing, Content Strategy & Organic Growth
October 2, 2025 - PresentDeveloped and executed SEO, AEO and GЕO strategies to strengthen organic visibility and improve discoverability across traditional and AI-powered search platforms. Optimised website content using semantic search principles, topic clustering and user intent analysis to increase engagement and search performance. Conducted technical SEO audits and implemented Schema markup, robots.txt optimisation, metadata enhancements, XML sitemap management and indexing improvements. Enhanced website architecture, navigation and content structure to improve accessibility, user journeys and conversion performance. Collaborated with stakeholders to maintain an engaging digital presence. Monitored performance using GA4, Google Search Console, Google Tag Manager and AI search analytics (including Profound), analysed search trends and audience behavior, and produced performance reporting with actionable recommendations.
Enterprise Content Strategy & SEO Lead at Hager Group Enterprise Content Strategy & Organic Growth
January 1, 2023 - September 25, 2025Led global organic growth strategy across enterprise digital platforms by integrating SEO, AEO and GЕO to strengthen search visibility, AI discoverability and audience acquisition. Established enterprise content governance, semantic content frameworks and editorial standards enabling consistent scalable publishing across international markets. Developed pillar pages and topic clusters that increased organic traffic by 30% YoY and secured top search rankings for strategic business topics. Directed enterprise website, career platforms and digital customer journey optimisation across WordPress, Sitecore and SAP CMS to improve UX, site performance and conversions. Collaborated with Product, UX and eCommerce teams to enhance webshop search and navigation using Algolia. Directed technical SEO initiatives including schema markup, robots.txt, XML sitemaps, metadata optimisation and Core Web Vitals improvements. Built enterprise reporting frameworks using GA4, Google Tag Manager, Google Search
Interim Chief Marketing Officer (Digital Transformation) at Riniger Asia
January 1, 2020 - May 1, 2020Led marketing operations across Vietnam and Myanmar aligning digital strategy, commercial objectives and organisational priorities. Reorganised marketing functions into specialist teams across content, social media, creative and paid acquisition, improving delivery efficiency by 20%. Strengthened collaboration between marketing, sales and product teams to improve campaign planning and execution. Introduced agile workflows and digital collaboration tools, reducing project turnaround times by 30% and improving team productivity. Led organisational change initiatives modernising marketing operations and embedding best-practice digital processes. Implemented structured planning, reporting and governance frameworks to improve operational visibility and decision-making. Partnered with senior leadership to deliver strategic marketing initiatives aligned to business growth goals. Introduced performance review frameworks improving accountability and cross-functional collaboration, coached and s
International Digital Strategy & Growth Consultant / Regional Organic Growth & Content Strategy Lead at Riniger Emerging Markets GmbH
January 1, 2019 - December 1, 2022Developed and executed regional content and organic growth strategies across six African markets, increasing publishing efficiency by 35% through centralised content operations, governance and scalable editorial workflows. Built and launched new content platforms supporting employment and employer brands, expanding digital reach and strengthening organic customer acquisition across East and West Africa. Designed regional content frameworks using keyword intelligence, audience insights and search intent analysis to improve organic visibility and engagement. Led migration of high-traffic brand blogs to a centralised WordPress platform to improve performance, governance, publishing efficiency and organic search visibility. Standardised CMS processes, editorial governance and publishing best practices across multiple brands, improving collaboration and operational consistency. Partnered with SEO, product and performance marketing teams to implement technical SEO improvements, structured co
Regional Content Strategy & Organic Growth Manager at Riniger One Africa Media (ROAM)
October 1, 2016 - December 1, 2018Developed regional content strategies across six African markets, increasing publishing efficiency by 35% through centralised content operations and governance. Launched new content platforms for employment and automotive (employer/employer) brands, expanding digital reach and strengthening organic customer acquisition. Partnered with SEO and PR/performance marketing teams to develop data-driven content strategies improving audience engagement and search visibility. Led migration of seven high-traffic brand blogs to a centralised content platform improving website performance and increasing organic search visibility by 25%. Standardised publishing workflows and editorial processes for consistency across multiple regional brands. Optimised content structures, UX and information architecture to support long-term digital growth. Developed editorial guidelines, content governance frameworks and brand standards across multiple markets; delivered training programs and established reporting f
Education
Bachelor of Science in Business Management and Information Systems at Moi University
January 1, 2015 - July 13, 2026Diploma in Business Information Technology at Jomo Kenyatta University of Agriculture & Technology
January 1, 2011 - July 13, 2026 at Kenya (certificate programs listed)
January 1, 2010 - July 13, 2026Qualifications
Generative AI for Digital Marketers
January 1, 2024 - July 13, 2026LinkedIn Learning - Search Optimization and related courses
January 11, 2030 - July 13, 2026Google Analytics Certification
January 11, 2030 - July 13, 2026Google Advanced Content Marketing
January 11, 2030 - July 13, 2026HubSpot Inbound
January 11, 2030 - July 13, 2026HubSpot CRM
January 11, 2030 - July 13, 2026Google Ads
January 11, 2030 - July 13, 2026Google Languages - English (native fluency)
January 11, 2030 - July 13, 2026Search Optimization: SEO, AEO, GEO; Technical SEO; Semantic SEO
January 11, 2030 - July 13, 2026Web Optimization: Shopify/Algolia, UX optimization, CRO, information architecture
January 11, 2030 - July 13, 2026AI & Marketing Technology: Profound, Search Atlas, AI Search analytics, project & stakeholder management
January 11, 2030 - July 13, 2026Industry Experience
Professional Services, Media & Entertainment, Education, Computers & Electronics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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