Jill Abura

Developed and executed SEO, AEO and GЕO strategies to strengthen organic visibility and improve discoverability across traditional and AI-powered search platforms. Optimised website content using semantic search principles, topic clustering and user intent analysis to increase engagement and search performance. Conducted technical SEO audits and implemented Schema markup, robots.txt optimisation, metadata enhancements, XML sitemap management and indexing improvements. Enhanced website architecture, navigation and content structure to improve accessibility, user journeys and conversion performance. Collaborated with stakeholders to maintain an engaging digital presence. Monitored performance using GA4, Google Search Console, Google Tag Manager and AI search analytics (including Profound), analysed search trends and audience behavior, and produced performance reporting with actionable recommendations.

Led global organic growth strategy across enterprise digital platforms by integrating SEO, AEO and GЕO to strengthen search visibility, AI discoverability and audience acquisition. Established enterprise content governance, semantic content frameworks and editorial standards enabling consistent scalable publishing across international markets. Developed pillar pages and topic clusters that increased organic traffic by 30% YoY and secured top search rankings for strategic business topics. Directed enterprise website, career platforms and digital customer journey optimisation across WordPress, Sitecore and SAP CMS to improve UX, site performance and conversions. Collaborated with Product, UX and eCommerce teams to enhance webshop search and navigation using Algolia. Directed technical SEO initiatives including schema markup, robots.txt, XML sitemaps, metadata optimisation and Core Web Vitals improvements. Built enterprise reporting frameworks using GA4, Google Tag Manager, Google Search

Led marketing operations across Vietnam and Myanmar aligning digital strategy, commercial objectives and organisational priorities. Reorganised marketing functions into specialist teams across content, social media, creative and paid acquisition, improving delivery efficiency by 20%. Strengthened collaboration between marketing, sales and product teams to improve campaign planning and execution. Introduced agile workflows and digital collaboration tools, reducing project turnaround times by 30% and improving team productivity. Led organisational change initiatives modernising marketing operations and embedding best-practice digital processes. Implemented structured planning, reporting and governance frameworks to improve operational visibility and decision-making. Partnered with senior leadership to deliver strategic marketing initiatives aligned to business growth goals. Introduced performance review frameworks improving accountability and cross-functional collaboration, coached and s