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Senior Art Director and Graphic Designer with 15+ years of experience leading design for CPG, Retail, Beauty, Hospitality and Lifestyle Industries. Expert at building distinctive brand identities, packaging systems, and digital campaigns that drive engagement and sales. Known for balancing creative innovation with strategic intent and guiding creative teams from concept through delivery. Recent projects include: Branding, Design Strategy, Packaging, Email Marketing, Social Content, Animated Gifs, Brochures, Videos, Web Design, Campaigns, Type Design, Logos, Photo Art Direction, Retouching, Project Management and Client Relations.…Senior Art Director and Graphic Designer with 15+ years of experience leading design for CPG, Retail, Beauty, Hospitality and Lifestyle Industries. Expert at building distinctive brand identities, packaging systems, and digital campaigns that drive engagement and sales. Known for balancing creative innovation with strategic intent and guiding creative teams from concept through delivery. Recent projects include: Branding, Design Strategy, Packaging, Email Marketing, Social Content, Animated Gifs, Brochures, Videos, Web Design, Campaigns, Type Design, Logos, Photo Art Direction, Retouching, Project Management and Client Relations.

Jill Hawkins

Creative Director, Art Director, Designer, +4

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Senior Art Director and Graphic Designer with 15+ years of experience leading design for CPG, Retail, Beauty, Hospitality and Lifestyle Industries. Expert at building distinctive brand identities, packaging systems, and digital campaigns that drive engagement and sales. Known for balancing creative innovation with strategic intent and guiding creative teams from concept through delivery. Recent projects include: Branding, Design Strategy, Packaging, Email Marketing, Social Content, Animated Gifs, Brochures, Videos, Web Design, Campaigns, Type Design, Logos, Photo Art Direction, Retouching, Project Management and Client Relations.…Senior Art Director and Graphic Designer with 15+ years of experience leading design for CPG, Retail, Beauty, Hospitality and Lifestyle Industries. Expert at building distinctive brand identities, packaging systems, and digital campaigns that drive engagement and sales. Known for balancing creative innovation with strategic intent and guiding creative teams from concept through delivery. Recent projects include: Branding, Design Strategy, Packaging, Email Marketing, Social Content, Animated Gifs, Brochures, Videos, Web Design, Campaigns, Type Design, Logos, Photo Art Direction, Retouching, Project Management and Client Relations.

Available to hire

Senior Art Director and Graphic Designer with 15+ years of experience leading design for CPG, Retail, Beauty, Hospitality and Lifestyle Industries. Expert at building distinctive brand identities, packaging systems, and digital campaigns that drive engagement and sales. Known for balancing creative innovation with strategic intent and guiding creative teams from concept through delivery.

Recent projects include: Branding, Design Strategy, Packaging, Email Marketing, Social Content, Animated Gifs, Brochures, Videos, Web Design, Campaigns, Type Design, Logos, Photo Art Direction, Retouching, Project Management and Client Relations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Language

English

Fluent

Work Experience

Freelance at Jill Hawkins Design

January 1, 2010 - Present

Working with clients like Merle Norman Cosmetics, Papa & Barkley, Western Dental & Orthodontics, Irwin Naturals, and Deirdre Hade. Responsibilities include design of digital assets, website, e-blasts, ads, direct mail, posters, video design, art direction, photo art direction, packaging design, social campaigns, and overall creative management.

Creative Director over all New CBD Brands at Irwin Naturals

September 30, 2020 - August 2, 2025

Led creative direction for new CBD brands including FLOCHI (food and beverage line), HydroCanna (skin care line), and LoveMyPet. Designed packaging, social campaigns, websites, collaborated with photographers and stylists, motivated the creative team, and liaised directly with executives to ensure timelines and budgets were met.

Senior Art Director & Designer at The Wonderful Agency

December 31, 2018 - August 2, 2025

Worked on projects for The Wonderful Company brands including Teleflora, POM Wonderful, Fiji Water, and Paramount Farms. Designed email marketing campaigns, large franchise-directed guides, press kits, product packaging, national advertising campaigns, POS materials, and art directed photo shoots. Managed teams and collaborated with photographers to enhance brand presence.

Designer / Art Director at Merle Norman Cosmetics

September 15, 2022 - September 6, 2024

Freelance full-time (2022-2024); designed digital assets, website assets, e-blasts, ads, direct mail, posters; art direction for photography; video design, production and editing; B2B and B2C.

Lead Designer and Art Director at The Wonderful Agency

January 1, 2005 - December 31, 2010

Led design for iconic consumer brands: Teleflora, POM Wonderful, Fiji Water, and Paramount Farms. Spearheaded visual design for national campaigns and email marketing that enhanced engagement. Co-directed production of a 500-page franchise floral selection guide, managing a six-person design team, photo shoots, and budgets.

Lead Designer and Art Director at The Wonderful Agency

January 1, 2010 - December 31, 2018

In-house agency for The Wonderful Company; led freelance design across Teleflora, POM Wonderful, Fiji Water, and Paramount Farms. Directed visual campaigns and assets, contributing to brand modernization and cohesive market presence.

Creative Director at Irwin Naturals

August 1, 2018 - September 1, 2020

In-house agency for well-being and CBD products. Creative Director over all new CBD brands; collaborated with executives to launch FLOCHI, HydroCanna, and LoveMyPet. Built brand systems, packaging, and campaign visuals; managed cross-disciplinary teams, photographers, stylists, timelines and budgets.

Freelance Graphic Designer / Creative Director at Merle Norman Cosmetics

January 1, 2022 - December 31, 2024

Elevated Merle Norman’s visual presence with cohesive digital marketing assets, website design, video design/production and art direction across B2B and B2C channels. Links to two videos I concepted, photo art directed and produced.

Senior Art Director and Graphic Designer at Jill Hawkins Design

January 1, 2010 - Present

Senior Art Director and Graphic Designer with 15+ years of experience leading design for CPG, Retail, Beauty, Hospitality and Lifestyle Industries. Proficient in building distinctive brand identities, packaging systems, and digital campaigns from concept through delivery; known for balancing creative innovation with strategic intent and guiding teams.