JH

Jill Hawkins

Available to hire

Senior Art Director and Graphic Designer with 15+ years of experience leading design for CPG, Retail, Beauty, Hospitality and Lifestyle Industries.

About

Senior Art Director and Graphic Designer with 15+ years of experience leading design for CPG, Retail, Beauty, Hospitality and Lifestyle Industries. Expert at building distinctive brand identities, packaging systems, and digital campaigns that drive engagement and sales. Known for balancing creative innovation with strategic intent and guiding creative teams from concept through delivery.

Recent projects include: Branding, Design Strategy, Packaging, Email Marketing, Social Content, Animated Gifs, Brochures, Videos, Web Design, Campaigns, Type Design, Logos, Photo Art Direction, Retouching, Project Management and Client Relations.

  • 21 years' experience
  • Joined August 2025

Industry experience

  • Retail
  • Consumer Goods
  • Healthcare
  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Other

Work experience· 9 roles

Designer / Art Director · Merle Norman CosmeticsSep 2022 – Sep 2024 · 2 yrs 1 mo

Freelance full-time (2022-2024); designed digital assets, website assets, e-blasts, ads, direct mail, posters; art direction for photography; video design, production and editing; B2B and B2C.

Freelance Graphic Designer / Creative Director · Merle Norman CosmeticsJan 2022 – Dec 2024 · 3 yrs

Elevated Merle Norman’s visual presence with cohesive digital marketing assets, website design, video design/production and art direction across B2B and B2C channels. Links to two videos I concepted, photo art directed and produced.

Creative Director over all New CBD Brands · Irwin NaturalsSep 2020 – Aug 2025 · 5 yrs

Led creative direction for new CBD brands including FLOCHI (food and beverage line), HydroCanna (skin care line), and LoveMyPet. Designed packaging, social campaigns, websites, collaborated with photographers and stylists, motivated the creative team, and liaised directly with executives to ensure timelines and budgets were met.

Senior Art Director & Designer · The Wonderful AgencyDec 2018 – Aug 2025 · 6 yrs 9 mos
Creative Director · Irwin NaturalsAug 2018 – Sep 2020 · 2 yrs 2 mos
Senior Art Director and Graphic Designer · Jill Hawkins DesignJan 2010 – Present · 16 yrs 11 mos
Lead Designer and Art Director · The Wonderful AgencyJan 2010 – Dec 2018 · 9 yrs
Freelance · Jill Hawkins DesignJan 2010 – Present · 16 yrs 11 mos

Certifications and awards

Bachelor’s Degree1977 – 1980
Bachelor’s Degree2030 – 2025
Bachelor’s Degree2030 – 2026

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