Jill Hawkins
Senior Art Director and Graphic Designer with 15+ years of experience leading design for CPG, Retail, Beauty, Hospitality and Lifestyle Industries.
About
Senior Art Director and Graphic Designer with 15+ years of experience leading design for CPG, Retail, Beauty, Hospitality and Lifestyle Industries. Expert at building distinctive brand identities, packaging systems, and digital campaigns that drive engagement and sales. Known for balancing creative innovation with strategic intent and guiding creative teams from concept through delivery.
Recent projects include: Branding, Design Strategy, Packaging, Email Marketing, Social Content, Animated Gifs, Brochures, Videos, Web Design, Campaigns, Type Design, Logos, Photo Art Direction, Retouching, Project Management and Client Relations.
- 21 years' experience
- Joined August 2025
Industry experience
- Retail
- Consumer Goods
- Healthcare
- Media & Entertainment
- Professional Services
- Travel & Hospitality
- Other
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Work experience· 9 roles
Freelance full-time (2022-2024); designed digital assets, website assets, e-blasts, ads, direct mail, posters; art direction for photography; video design, production and editing; B2B and B2C.
Elevated Merle Norman’s visual presence with cohesive digital marketing assets, website design, video design/production and art direction across B2B and B2C channels. Links to two videos I concepted, photo art directed and produced.
Led creative direction for new CBD brands including FLOCHI (food and beverage line), HydroCanna (skin care line), and LoveMyPet. Designed packaging, social campaigns, websites, collaborated with photographers and stylists, motivated the creative team, and liaised directly with executives to ensure timelines and budgets were met.
Certifications and awards
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