Available to hire
I am a Senior Product Designer with over 15 years of experience delivering award-winning innovative solutions across various sectors including Financial Services, Life Sciences, and E-commerce. I thrive in agile environments where I contribute to product definitions, prototyping, and user-centered design, always championing design-led thinking with a creative and empathetic problem-solving approach.
My passion lies in creating seamless user experiences through data-driven design, collaborating closely with product owners, engineering teams, and clients to bring digital products to life. I enjoy transforming complex user journeys into intuitive designs, fostering team collaboration, and ensuring inclusive and accessible solutions.
Skills
Experience Level
Work Experience
Senior Product Designer at Nimble health
August 1, 2024 - PresentWorked in an agile environment contributing to product definitions and designs. Responsible for researching, prototyping, designing, and shaping the design system and product strategy for international SaaS platform and mobile/web applications. Led user research, usability testing, and iterative design improvements. Developed reusable design components and collaborated with cross-functional teams including product managers, engineers, and client operations.
Senior Product Designer at PHOENIX GROUP (Standard Life)
January 1, 0001 - PresentCollaborated with UX and wider product teams to shape and refine user journeys for websites. Used data, analytics, and user research to identify pain points and improve complex product journeys. Created wireframes, prototypes, and visual designs aligned with business and brand goals. Managed stakeholder relationships and ensured accessibility compliance with WCAG.
Senior UX/UI Designer at AEGON UK
January 1, 0001 - PresentCollaborated with key stakeholders to transform digital estate through research, concept design, and visioning. Created UX wireframes and prototypes enabling commercial digitisation. Conducted iterative design and user testing to optimize complex user journeys. Led regular stakeholder presentations and ensured digital compliance.
Snr UX/UI Designer at CPL ONE Agency
December 31, 2020 - July 15, 2025Championed design thinking and UX/UI best practices across sectors including Financial Services and E-commerce. Led UX for new website launch for Cambridge Regional College, achieving an award-winning site with increased session duration and page views. Utilized user research and data analytics to inform decisions. Created iterative prototypes for developers and worked on UX/UI of personalized membership accounts and gaming apps.
UX/UI Designer at The BGL Group (now Markerstudy group)
December 31, 2018 - July 15, 2025Worked in agile teams across multiple projects in financial services and insurance. Created a design system for an insurance website and facilitated UX and visual design of intranet. Developed digital material for brands and social media platforms.
Head of Design at Play.com/Rakuten
December 31, 2014 - July 15, 2025Led design team within a successful e-commerce retail business. Directed UX/UI of multi-channel retail website, including iOS and Android mobile apps. Created brand guidelines and a full design system ensuring innovation, consistency, and on-brand delivery.
Senior Product Designer at Nimble Health
August 1, 2024 - PresentContributed to product definitions and designs in an agile environment. Collaborated with PO’s, client operations, and engineering teams to ensure seamless product implementation. Designed and prototyped intuitive SaaS, mobile, and web applications for the clinical trials payment sector. Led user research, usability testing, and iterative design improvements. Developed reusable design components, patterns, and guidelines. Worked on UX and UI for international SaaS platforms and mobile/web applications.
Senior Product Designer at PHOENIX GROUP (Standard Life)
December 31, 2023 - July 15, 2025Worked in an agile environment collaborating with the UX and product teams to shape and improve website offerings. Created user journeys, wireframes, prototypes, and visual designs aligning with business goals and brand identity. Used data and user research to iterate and identify pain points. Managed stakeholder relationships and ensured designs complied with WCAG for inclusivity and accessibility.
Senior UX / UI Designer at AEGON UK
September 30, 2022 - July 15, 2025Collaborated with stakeholders in an agile environment to transform digital estate through research, concept design, and visioning. Created UX wireframes and prototypes that enabled business digitisation. Conducted iterative design and user journey flow design. Tested and refined complex user journeys in design sprints. Presented regularly to digital and marketing leadership. Ensured compliance with digital standards.
Snr UX/UI Designer at CPL ONE Agency
December 31, 2020 - July 15, 2025Led UX best practices and design thinking across sectors including Financial Services, E-commerce, health tech, and sustainability. UX Lead for launch of new website for Cambridge Regional College, achieving award-winning results with increased session duration and page views. Utilised user research, data analytics, and iterative prototyping prior to development handoffs. Designed UI for personalised membership and gaming apps.
UX/UI Designer at The BGL Group (now Markerstudy group)
December 31, 2018 - July 15, 2025Worked in agile environments handling multiple projects for financial services and insurance. Created design systems for insurance websites, researched and designed UX and visual elements for intranet, and developed digital materials for brands and social media platforms.
Head of Design at Play.com/Rakuten
December 31, 2014 - July 15, 2025Led the design team in a successful e-commerce retail business. Oversaw UX/UI for multi-channel retail websites including iOS and Android mobile apps. Created brand guidelines and design systems to ensure consistent, innovative, and on-brand outputs.
Senior Product Designer at Nimble Health
August 1, 2024 - PresentWorking in an agile environment, contributing to product definitions and designs, collaborating with POs, client operations, and engineering teams to ensure seamless implementation. Responsibilities included researching, prototyping, designing, and shaping the design system and product strategy. Designed and prototyped intuitive SaaS, mobile, and web applications for the clinical trials payment sector. Led user research, usability testing, and iterative design improvements. Developed reusable design components, patterns, and guidelines for scalable digital products. Collaborated with cross-functional teams and contributed to product strategy and design system development.
Senior Product Designer at PHOENIX GROUP (Standard Life)
December 31, 2023 - July 15, 2025Worked in an agile environment, collaborating with the UX team and wider product team to shape, define, and improve current offerings. Created user journeys from scratch and refined mature ones for the website. Utilized data, analytics, and user research to iterate concepts and identify pain points for complex products. Collaborated with developers and managed stakeholder relationships. Produced wireframes, prototypes, and visual designs aligned with business goals and brand identity. Ensured designs were inclusive and accessible, complying with WCAG.
Senior UX / UI Designer at AEGON UK
September 30, 2022 - July 15, 2025Collaborated with key stakeholders in an agile environment to transform Aegon’s digital estate through research, concept design, and visioning. Created UX wireframes and prototypes enabling commercial digitisation of the business. Executed iterative design, digital journey flow design, wireframes, and visual design. Ensured complex user journeys were tested, validated, refined, and optimised within design sprints. Ran regular show & tell sessions with Head of Digital, Marketing Director, and other stakeholders. Ensured compliance with Aegon’s digital estate standards.
Snr UX/UI Designer at CPL ONE Agency
December 31, 2020 - July 15, 2025Championed design thinking and UX/UI best practices across Financial Services, E-commerce, health tech, and sustainability sectors. Led UX for launch of new website for Cambridge Regional College. Utilized user research and data analytics to inform UX decisions. Created low and high fidelity iterative prototypes tested prior to handoff to developers. Worked on UX/UI for personalised membership account and gaming app. Delivered an award-winning website resulting in an 82% increase in session duration and 42% increase in pages per session within first four months.
UX/UI Designer at The BGL Group (now Markerstudy Group)
December 31, 2018 - July 15, 2025Worked in agile environments on multiple projects for Financial Services and Insurance company. Created a complete design system for an insurance website and conducted research to facilitate UX and visual design of the intranet. Created digital material across brands and multiple social media platforms.
Head of Design at Play.com/Rakuten
December 31, 2014 - July 15, 2025Led the design team within a successful e-commerce retail business. Led UX/UI of multi-channel retail website, including mobile app for iOS and Android. Created brand guidelines and full design system ensuring innovation, consistency, and on-brand design.
Education
PG Cert at University of Derby
January 1, 0001 - January 1, 0001MSc at University of the West of Scotland
January 1, 0001 - January 1, 0001BA (Hons) at The Glasgow School of Art
January 1, 0001 - January 1, 0001PG Cert at University of Derby
January 1, 2010 - December 31, 2010MSc at University of the West of Scotland
January 1, 2012 - December 31, 2013BA(Hons) at The Glasgow School of Art
January 1, 2001 - December 31, 2004PG Cert at University of Derby
January 1, 2020 - December 31, 2020MSc at University of the West of Scotland
January 1, 2010 - December 31, 2012BA(Hons) at The Glasgow School of Art
January 1, 2002 - December 31, 2006Qualifications
Industry Experience
Financial Services, Life Sciences, Education, Healthcare
Skills
Experience Level
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