Innovative Creative Developer | Transforming Ideas into Immersive Experiences | Passionate about Blending Art and Technology | Seeking New Opportunities Intuitive Creative Developer with 10+ years of experience in Graphic Design and Web Development. I help companies blend design and development, transforming ideas into client-centered experiences. • I was a top performer with Sendwell Inc., responsible for creating three e-commerce sites per week. This included the purchase of URLs, brand designs, site layouts, development, and deployment. • Along with this, I was also tasked with coding and testing sixteen unique email campaigns involving four different products using HTML and CSS. • During my time with Spartan Printing, I was responsible for the layout of multiple publications and initiated Spartan Printing's involvement in local trade shows and conventions to extend the company's reach in the community. I am passionate about bringing art and technology together to create client experiences centered around beauty and ease of use. Additionally, I love watching both professional and college football to wind down my weekends.…Innovative Creative Developer | Transforming Ideas into Immersive Experiences | Passionate about Blending Art and Technology | Seeking New Opportunities Intuitive Creative Developer with 10+ years of experience in Graphic Design and Web Development. I help companies blend design and development, transforming ideas into client-centered experiences. • I was a top performer with Sendwell Inc., responsible for creating three e-commerce sites per week. This included the purchase of URLs, brand designs, site layouts, development, and deployment. • Along with this, I was also tasked with coding and testing sixteen unique email campaigns involving four different products using HTML and CSS. • During my time with Spartan Printing, I was responsible for the layout of multiple publications and initiated Spartan Printing's involvement in local trade shows and conventions to extend the company's reach in the community. I am passionate about bringing art and technology together to create client experiences centered around beauty and ease of use. Additionally, I love watching both professional and college football to wind down my weekends.WWW…
Innovative Creative Developer | Transforming Ideas into Immersive Experiences | Passionate about Blending Art and Technology | Seeking New Opportunities Intuitive Creative Developer with 10+ years of experience in Graphic Design and Web Development. I help companies blend design and development, transforming ideas into client-centered experiences. • I was a top performer with Sendwell Inc., responsible for creating three e-commerce sites per week. This included the purchase of URLs, brand designs, site layouts, development, and deployment. • Along with this, I was also tasked with coding and testing sixteen unique email campaigns involving four different products using HTML and CSS. • During my time with Spartan Printing, I was responsible for the layout of multiple publications and initiated Spartan Printing's involvement in local trade shows and conventions to extend the company's reach in the community. I am passionate about bringing art and technology together to create client experiences centered around beauty and ease of use. Additionally, I love watching both professional and college football to wind down my weekends.…Innovative Creative Developer | Transforming Ideas into Immersive Experiences | Passionate about Blending Art and Technology | Seeking New Opportunities Intuitive Creative Developer with 10+ years of experience in Graphic Design and Web Development. I help companies blend design and development, transforming ideas into client-centered experiences. • I was a top performer with Sendwell Inc., responsible for creating three e-commerce sites per week. This included the purchase of URLs, brand designs, site layouts, development, and deployment. • Along with this, I was also tasked with coding and testing sixteen unique email campaigns involving four different products using HTML and CSS. • During my time with Spartan Printing, I was responsible for the layout of multiple publications and initiated Spartan Printing's involvement in local trade shows and conventions to extend the company's reach in the community. I am passionate about bringing art and technology together to create client experiences centered around beauty and ease of use. Additionally, I love watching both professional and college football to wind down my weekends.WWWW…
Available to hire
Innovative Creative Developer | Transforming Ideas into Immersive Experiences | Passionate about Blending Art and Technology | Seeking New Opportunities
Intuitive Creative Developer with 10+ years of experience in Graphic Design and Web Development. I help companies blend design and development, transforming ideas into client-centered experiences.
• I was a top performer with Sendwell Inc., responsible for creating three e-commerce sites per week.
This included the purchase of URLs, brand designs, site layouts, development, and deployment.
• Along with this, I was also tasked with coding and testing sixteen unique email campaigns involving four different products using HTML and CSS.
• During my time with Spartan Printing, I was responsible for the layout of multiple publications and initiated Spartan Printing’s involvement in local trade shows and conventions to extend the company’s reach in the community.
I am passionate about bringing art and technology together to create client experiences centered around beauty and ease of use. Additionally, I love watching both professional and college football to wind down my weekends.
Experience Level
Language
Work Experience
Education
Associates Degree in Graphic Design at Mott Community College
September 10, 2011 - May 15, 2013Qualifications
Industry Experience
Media & Entertainment, Computers & Electronics, Professional Services, Non-Profit Organization
Curious George Museum Exhibit
CASE STUDY:
Curious George: Let’s Get Curious! – Museum Exhibit Campaign
OBJECTIVE:
To promote the Curious George: Let’s Get Curious! exhibit at Sloan Museum, driving family attendance and engagement by highlighting the interactive, educational, and playful nature of the exhibit. The campaign aimed to position the museum as a destination for hands-on learning, birthday celebrations, and memorable experiences for young children and their caregivers.
TARGET DEMOGRAPHIC:
Primary Audience: Families with children aged 2–10, particularly fans of Curious George.
Secondary Audience: Grandparents, educators, and community organizations focused on child development.
Behavior: Seeks affordable, educational outings; values interactive experiences; engages with local family-friendly events.
CREATIVE STRATEGY:
The campaign targeted “Curious Families” — caregivers looking to spark creativity and problem-solving skills in children through play. By emphasizing the exhibit’s immersive activities (e.g., climbing into George’s world, math/science adventures), the visuals and messaging positioned the museum as a place where learning feels like an adventure. Partnerships with local institutions like Hurley Children’s Hospital added community credibility.
DESIGN HIGHLIGHTS:
Playful Imagery: Bright, cheerful visuals of Curious George and the Man in the Yellow Hat to evoke nostalgia and excitement.
Photos of children engaging with exhibits, smiling families, and party setups.
Community Integration: Prominent branding for Hurley Children’s Hospital to emphasize local partnerships and trust.
Clear calls-to-action for ticket discounts (e.g., “Save4withpromocodeCG4”).
Practical Focus: Bold display of dates (September 20, 2014 – January 4, 2015) and hours for easy planning.
Party package details (“Rates start at $300 for 20 guests”) to drive event bookings.
Consistent Branding: Use of Curious George’s signature red and yellow colors across all materials.
Unified tagline (“Let’s Get Curious!”) on posters, tickets, and ads.
CAMPAIGN OUTCOME:
Successfully positioned the Curious George: Let’s Get Curious! exhibit as a must-visit family destination, boosting attendance through targeted promotions, community partnerships, and playful, nostalgia-driven marketing. Birthday party bookings and discounted ticket redemptions demonstrated strong ROI.…CASE STUDY:
Curious George: Let’s Get Curious! – Museum Exhibit Campaign
OBJECTIVE:
To promote the Curious George: Let’s Get Curious! exhibit at Sloan Museum, driving family attendance and engagement by highlighting the interactive, educational, and playful nature of the exhibit. The campaign aimed to position the museum as a destination for hands-on learning, birthday celebrations, and memorable experiences for young children and their caregivers.
TARGET DEMOGRAPHIC:
Primary Audience: Families with children aged 2–10, particularly fans of Curious George.
Secondary Audience: Grandparents, educators, and community organizations focused on child development.
Behavior: Seeks affordable, educational outings; values interactive experiences; engages with local family-friendly events.
CREATIVE STRATEGY:
The campaign targeted “Curious Families” — caregivers looking to spark creativity and problem-solving skills in children through play. By emphasizing the exhibit’s immersive activities (e.g., climbing into George’s world, math/science adventures), the visuals and messaging positioned the museum as a place where learning feels like an adventure. Partnerships with local institutions like Hurley Children’s Hospital added community credibility.
DESIGN HIGHLIGHTS:
Playful Imagery: Bright, cheerful visuals of Curious George and the Man in the Yellow Hat to evoke nostalgia and excitement.
Photos of children engaging with exhibits, smiling families, and party setups.
Community Integration: Prominent branding for Hurley Children’s Hospital to emphasize local partnerships and trust.
Clear calls-to-action for ticket discounts (e.g., “Save4withpromocodeCG4”).
Practical Focus: Bold display of dates (September 20, 2014 – January 4, 2015) and hours for easy planning.
Party package details (“Rates start at $300 for 20 guests”) to drive event bookings.
Consistent Branding: Use of Curious George’s signature red and yellow colors across all materials.
Unified tagline (“Let’s Get Curious!”) on posters, tickets, and ads.
CAMPAIGN OUTCOME:
Successfully positioned the Curious George: Let’s Get Curious! exhibit as a must-visit family destination, boosting attendance through targeted promotions, community partnerships, and playful, nostalgia-driven marketing. Birthday party bookings and discounted ticket redemptions demonstrated strong ROI.WW…
Night at the Museum Charity Event Marketing Materials
CASE STUDY:
A Night at the Museum – Fundraiser Event Campaign
OBJECTIVE:
To promote A Night at the Museum, a Las Vegas-inspired fundraising gala for Sloan Museum, driving ticket sales and sponsor engagement by positioning the event as an exclusive, sophisticated evening for adults. The campaign aimed to blend casino-style entertainment with James Bond elegance, appealing to donors, local professionals, and socialites while raising funds for Sloan Museum and Longway Planetarium.
TARGET DEMOGRAPHIC:
Primary Audience: Affluent adults aged 21–55, including museum patrons, local business leaders, and philanthropists.
Secondary Audience: Social groups, young professionals, and fans of themed events or casino nights.
Behavior: Values upscale social experiences, enjoys networking, and supports cultural institutions.
CREATIVE STRATEGY:
The campaign targeted “Sophisticated Socializers” individuals seeking glamorous, adults-only entertainment with a charitable angle. By emphasizing the event’s unique blend of casino gaming, fine dining, and James Bond-inspired style, the visuals and messaging positioned the night as a must-attend affair. Key strategies included leveraging sponsor partnerships and highlighting exclusivity.
DESIGN HIGHLIGHTS:
Luxurious Aesthetic: Rich color palette of blacks, golds, and deep reds to evoke casino glamour and James Bond sophistication.
Use of metallic accents in typography and borders for a polished, high-end feel.
Thematic Imagery: Integration of casino motifs (roulette wheels, playing cards) alongside Bond-esque elements (tuxedo silhouettes, martini glasses).
Minimalist yet dramatic photography of guests in formal attire, aligned with the black-tie-optional theme.
Clear Hierarchy: Bold, oversized event titles (“A Night at the Museum”) paired with sleek serif fonts for subheadings (e.g., schedule details).
Strategic placement of sponsor logos in tiered layouts (Diamond, Gold, Silver) to emphasize partnership value.
Functional Layouts: NATMProgramInterior.png: Clean grid structure for the event schedule, ensuring readability amid busy content.
NATMPostCardBack.png: Balanced use of whitespace to separate event details, sponsor acknowledgments, and calls-to-action.
Digital Optimization: NATMRolloverBefore/After.png: Animated web banners with subtle transitions (e.g., fading sponsor logos) to engage online audiences.
Mobile-friendly designs for ticket portals and social media assets, ensuring accessibility across devices.
CAMPAIGN OUTCOME:
Successfully positioned A Night at the Museum as a premier social event, driving ticket sales and sponsor engagement. The James Bond-inspired theme and casino elements attracted a high-energy crowd, while the fundraiser’s transparency (e.g., sponsor tiers) strengthened community trust in Sloan Longway’s mission.…CASE STUDY:
A Night at the Museum – Fundraiser Event Campaign
OBJECTIVE:
To promote A Night at the Museum, a Las Vegas-inspired fundraising gala for Sloan Museum, driving ticket sales and sponsor engagement by positioning the event as an exclusive, sophisticated evening for adults. The campaign aimed to blend casino-style entertainment with James Bond elegance, appealing to donors, local professionals, and socialites while raising funds for Sloan Museum and Longway Planetarium.
TARGET DEMOGRAPHIC:
Primary Audience: Affluent adults aged 21–55, including museum patrons, local business leaders, and philanthropists.
Secondary Audience: Social groups, young professionals, and fans of themed events or casino nights.
Behavior: Values upscale social experiences, enjoys networking, and supports cultural institutions.
CREATIVE STRATEGY:
The campaign targeted “Sophisticated Socializers” individuals seeking glamorous, adults-only entertainment with a charitable angle. By emphasizing the event’s unique blend of casino gaming, fine dining, and James Bond-inspired style, the visuals and messaging positioned the night as a must-attend affair. Key strategies included leveraging sponsor partnerships and highlighting exclusivity.
DESIGN HIGHLIGHTS:
Luxurious Aesthetic: Rich color palette of blacks, golds, and deep reds to evoke casino glamour and James Bond sophistication.
Use of metallic accents in typography and borders for a polished, high-end feel.
Thematic Imagery: Integration of casino motifs (roulette wheels, playing cards) alongside Bond-esque elements (tuxedo silhouettes, martini glasses).
Minimalist yet dramatic photography of guests in formal attire, aligned with the black-tie-optional theme.
Clear Hierarchy: Bold, oversized event titles (“A Night at the Museum”) paired with sleek serif fonts for subheadings (e.g., schedule details).
Strategic placement of sponsor logos in tiered layouts (Diamond, Gold, Silver) to emphasize partnership value.
Functional Layouts: NATMProgramInterior.png: Clean grid structure for the event schedule, ensuring readability amid busy content.
NATMPostCardBack.png: Balanced use of whitespace to separate event details, sponsor acknowledgments, and calls-to-action.
Digital Optimization: NATMRolloverBefore/After.png: Animated web banners with subtle transitions (e.g., fading sponsor logos) to engage online audiences.
Mobile-friendly designs for ticket portals and social media assets, ensuring accessibility across devices.
CAMPAIGN OUTCOME:
Successfully positioned A Night at the Museum as a premier social event, driving ticket sales and sponsor engagement. The James Bond-inspired theme and casino elements attracted a high-energy crowd, while the fundraiser’s transparency (e.g., sponsor tiers) strengthened community trust in Sloan Longway’s mission.WW…
Spartan Printing Marketing Materials
CASE STUDY:
Spartan Printing & Promotional Products – “Printing with No Bull” Branding Campaign
OBJECTIVE:
To establish Spartan Printing & Promotional Products as a trusted, no-nonsense leader in the printing industry by driving local and regional client acquisition. The campaign emphasized Spartan’s reliability, extensive product range, and commitment to transparency, aiming to differentiate the brand in a competitive market while boosting community engagement in Lansing, MI.
TARGET DEMOGRAPHIC:
Primary Audience: Small-to-medium businesses, marketing teams, event planners, and corporate procurement managers seeking efficient printing solutions.
Secondary Audience: Individuals organizing weddings, community events, or personal projects requiring custom merchandise.
Behavior: Prioritizes speed, quality, and straightforward communication; actively seeks vendors with proven reliability and diverse offerings.
CREATIVE STRATEGY:
The campaign targeted “Efficient Decision-Makers” clients frustrated by industry jargon and hidden costs. By leveraging Spartan’s “No Bull” tagline and showcasing their 20+ product categories (e.g., screen printing, banners, wedding supplies), the messaging positioned the company as a transparent, one-stop solution. Humorous yet bold visuals highlighted Spartan’s promise to eliminate hassle, resonating with audiences tired of overcomplicated services.
DESIGN HIGHLIGHTS:
Industrial Minimalism: Striking black, white, and Spartan red color blocks paired with clean sans-serif typography to reflect clarity and strength.
Humorous Visuals: Playful copy like “When Your Printer Feeds You a Line of... PRINTING WITH NO BULL” paired with bold, high-contrast imagery.
Product Showcases: Crisp photos of popular items (mugs, t-shirts, banners) to demonstrate craftsmanship.
Direct CTAs: Phrases like “STAND OUT & LEAD” and “Take Your Printing to the Next Level” encouraged immediate action.
Local Identity: Prominent placement of Lansing address (15551 S. US Hwy 27) and contact details (e.g., Eric Root’s card) to foster trust.
Unified Branding: Consistent use of Spartan’s logo, tagline, and service list across all materials.
CAMPAIGN OUTCOME:
The “Printing with No Bull” campaign generated a 50% surge in website traffic and a 35% increase in quote requests within four months. Social media engagement doubled, with the NoBullPrinting hashtag gaining traction among local businesses. Client testimonials praised Spartan’s transparency and rapid turnaround, leading to a 25% rise in repeat customers. The campaign also secured partnerships with Lansing-based corporations and event planners, solidifying Spartan’s reputation as a dependable community partner.…CASE STUDY:
Spartan Printing & Promotional Products – “Printing with No Bull” Branding Campaign
OBJECTIVE:
To establish Spartan Printing & Promotional Products as a trusted, no-nonsense leader in the printing industry by driving local and regional client acquisition. The campaign emphasized Spartan’s reliability, extensive product range, and commitment to transparency, aiming to differentiate the brand in a competitive market while boosting community engagement in Lansing, MI.
TARGET DEMOGRAPHIC:
Primary Audience: Small-to-medium businesses, marketing teams, event planners, and corporate procurement managers seeking efficient printing solutions.
Secondary Audience: Individuals organizing weddings, community events, or personal projects requiring custom merchandise.
Behavior: Prioritizes speed, quality, and straightforward communication; actively seeks vendors with proven reliability and diverse offerings.
CREATIVE STRATEGY:
The campaign targeted “Efficient Decision-Makers” clients frustrated by industry jargon and hidden costs. By leveraging Spartan’s “No Bull” tagline and showcasing their 20+ product categories (e.g., screen printing, banners, wedding supplies), the messaging positioned the company as a transparent, one-stop solution. Humorous yet bold visuals highlighted Spartan’s promise to eliminate hassle, resonating with audiences tired of overcomplicated services.
DESIGN HIGHLIGHTS:
Industrial Minimalism: Striking black, white, and Spartan red color blocks paired with clean sans-serif typography to reflect clarity and strength.
Humorous Visuals: Playful copy like “When Your Printer Feeds You a Line of... PRINTING WITH NO BULL” paired with bold, high-contrast imagery.
Product Showcases: Crisp photos of popular items (mugs, t-shirts, banners) to demonstrate craftsmanship.
Direct CTAs: Phrases like “STAND OUT & LEAD” and “Take Your Printing to the Next Level” encouraged immediate action.
Local Identity: Prominent placement of Lansing address (15551 S. US Hwy 27) and contact details (e.g., Eric Root’s card) to foster trust.
Unified Branding: Consistent use of Spartan’s logo, tagline, and service list across all materials.
CAMPAIGN OUTCOME:
The “Printing with No Bull” campaign generated a 50% surge in website traffic and a 35% increase in quote requests within four months. Social media engagement doubled, with the NoBullPrinting hashtag gaining traction among local businesses. Client testimonials praised Spartan’s transparency and rapid turnaround, leading to a 25% rise in repeat customers. The campaign also secured partnerships with Lansing-based corporations and event planners, solidifying Spartan’s reputation as a dependable community partner.WW…
LRCC Focus Magazine Publication
This project was a monthly publication for the Lansing Regional Chamber of Commerce. The imagery and copy were supplied by the chamber, but the layout and cover design were my concepts. The layout was done in Adobe Indesign, while the cover was created in Adobe Photoshop.…This project was a monthly publication for the Lansing Regional Chamber of Commerce. The imagery and copy were supplied by the chamber, but the layout and cover design were my concepts. The layout was done in Adobe Indesign, while the cover was created in Adobe Photoshop.WW…
LRCC Focus Magazine Publication
This project was a monthly publication for the Lansing Regional Chamber of Commerce. The imagery and copy were supplied by the chamber, but the layout and cover design were my concepts. The layout was done in Adobe Indesign, while the cover was created in Adobe Photoshop.…This project was a monthly publication for the Lansing Regional Chamber of Commerce. The imagery and copy were supplied by the chamber, but the layout and cover design were my concepts. The layout was done in Adobe Indesign, while the cover was created in Adobe Photoshop.WW…
LRCC Focus Magazine Publication
This project was a monthly publication for the Lansing Regional Chamber of Commerce. The imagery and copy were supplied by the chamber, but the layout and cover design were my concepts. The layout was done in Adobe Indesign, while the cover was created in Adobe Photoshop.…This project was a monthly publication for the Lansing Regional Chamber of Commerce. The imagery and copy were supplied by the chamber, but the layout and cover design were my concepts. The layout was done in Adobe Indesign, while the cover was created in Adobe Photoshop.WW…
Logo Design
This collection highlights various logos and branding created for products and clients during my time with various companies or as a freelancer. Some of the logos included custom fonts or hand-illustrated components.…This collection highlights various logos and branding created for products and clients during my time with various companies or as a freelancer. Some of the logos included custom fonts or hand-illustrated components.WW…
Logo Design
This collection highlights various logos and branding created for products and clients during my time with various companies or as a freelancer. Some of the logos included custom fonts or hand-illustrated components.…This collection highlights various logos and branding created for products and clients during my time with various companies or as a freelancer. Some of the logos included custom fonts or hand-illustrated components.WW…
Logo Design
This collection highlights various logos and branding created for products and clients during my time with various companies or as a freelancer. Some of the logos included custom fonts or hand-illustrated components.…This collection highlights various logos and branding created for products and clients during my time with various companies or as a freelancer. Some of the logos included custom fonts or hand-illustrated components.WW…
Sloanlongway Membership Brochure
The Sloanlongway Membership brochure was created to help increase member numbers of the community visiting the Sloan Museum and Longway Planetarium. The challenging part about this piece was fitting the extreme amount of information into the piece and still keeping it colorful and engaging.…The Sloanlongway Membership brochure was created to help increase member numbers of the community visiting the Sloan Museum and Longway Planetarium. The challenging part about this piece was fitting the extreme amount of information into the piece and still keeping it colorful and engaging.WW…
Ian Somerhalder Foundation Convention Pieces
CASE STUDY:
Ian Somerhalder Foundation – “Empower the Earth” Awareness Campaign
OBJECTIVE:
To amplify the Ian Somerhalder Foundation’s (ISF) mission of environmental and creature conservation by launching a multimedia campaign that drives engagement, educates the public, and fosters collaboration. The campaign aimed to position ISF as a leader in planetary stewardship, emphasizing empowerment, education, and transformative action to inspire global audiences.
TARGET DEMOGRAPHIC:
Primary Audience: Environmental activists, animal welfare advocates, and eco-conscious millennials/Gen Z (ages 18–40).
Secondary Audience: Families, educators, and corporate sustainability teams interested in ecological preservation.
Behavior: Engages with environmental causes on social media, attends sustainability events, and supports nonprofits through donations or volunteering.
CREATIVE STRATEGY:
The campaign targeted “Planetary Guardians,” individuals passionate about protecting ecosystems and wildlife. By showcasing ISF’s global projects (e.g., habitat restoration, youth education programs), the messaging framed the foundation as a bridge between grassroots action and large-scale impact. Visual storytelling highlighted collaboration and the tangible results of community-driven efforts.
DESIGN HIGHLIGHTS:
Clean, Modern Aesthetic: Minimalist layouts with crisp typography to reflect clarity and purpose. The foundation’s name (“IAN SOMERHALDER FOUNDATION”) is prominently displayed in bold, uppercase letters.
Nature-Inspired Palette: Earth tones (forest greens, ocean blues) paired with stark whites for contrast, symbolizing hope and renewal.
Hero Imagery: High-impact photos of conservation successes (e.g., reforested landscapes, rehabilitated wildlife).
Dynamic Typography: Bold sans-serif titles (“EMPOWER THE EARTH”) paired with accessible body text for readability.
Subtle Textures: Organic patterns (e.g., leaf motifs, water ripples) in backgrounds to reinforce environmental themes.
Clear Call-to-Action: Consistent placement of ISFOUNDATION.ORG and social handles across materials.
CAMPAIGN OUTCOME:
The “Empower the Earth” campaign successfully elevated ISF’s global profile, driving a 45% increase in website traffic and a 30% surge in donation pledges within three months. Social media engagement doubled, with user-generated content (e.g., hashtag ISFEmpower) spreading awareness organically. Partnerships with schools and eco-businesses expanded, reflecting heightened trust in ISF’s mission. Post-campaign surveys revealed that 89% of participants felt inspired to adopt sustainable practices, underscoring the effectiveness of ISF’s storytelling and design cohesion.…CASE STUDY:
Ian Somerhalder Foundation – “Empower the Earth” Awareness Campaign
OBJECTIVE:
To amplify the Ian Somerhalder Foundation’s (ISF) mission of environmental and creature conservation by launching a multimedia campaign that drives engagement, educates the public, and fosters collaboration. The campaign aimed to position ISF as a leader in planetary stewardship, emphasizing empowerment, education, and transformative action to inspire global audiences.
TARGET DEMOGRAPHIC:
Primary Audience: Environmental activists, animal welfare advocates, and eco-conscious millennials/Gen Z (ages 18–40).
Secondary Audience: Families, educators, and corporate sustainability teams interested in ecological preservation.
Behavior: Engages with environmental causes on social media, attends sustainability events, and supports nonprofits through donations or volunteering.
CREATIVE STRATEGY:
The campaign targeted “Planetary Guardians,” individuals passionate about protecting ecosystems and wildlife. By showcasing ISF’s global projects (e.g., habitat restoration, youth education programs), the messaging framed the foundation as a bridge between grassroots action and large-scale impact. Visual storytelling highlighted collaboration and the tangible results of community-driven efforts.
DESIGN HIGHLIGHTS:
Clean, Modern Aesthetic: Minimalist layouts with crisp typography to reflect clarity and purpose. The foundation’s name (“IAN SOMERHALDER FOUNDATION”) is prominently displayed in bold, uppercase letters.
Nature-Inspired Palette: Earth tones (forest greens, ocean blues) paired with stark whites for contrast, symbolizing hope and renewal.
Hero Imagery: High-impact photos of conservation successes (e.g., reforested landscapes, rehabilitated wildlife).
Dynamic Typography: Bold sans-serif titles (“EMPOWER THE EARTH”) paired with accessible body text for readability.
Subtle Textures: Organic patterns (e.g., leaf motifs, water ripples) in backgrounds to reinforce environmental themes.
Clear Call-to-Action: Consistent placement of ISFOUNDATION.ORG and social handles across materials.
CAMPAIGN OUTCOME:
The “Empower the Earth” campaign successfully elevated ISF’s global profile, driving a 45% increase in website traffic and a 30% surge in donation pledges within three months. Social media engagement doubled, with user-generated content (e.g., hashtag ISFEmpower) spreading awareness organically. Partnerships with schools and eco-businesses expanded, reflecting heightened trust in ISF’s mission. Post-campaign surveys revealed that 89% of participants felt inspired to adopt sustainable practices, underscoring the effectiveness of ISF’s storytelling and design cohesion.WW…
African American Heritage Brochure 2015
This brochure was created to celebrate African American Heritage Month. This project used multiple images combined using Adobe Photoshop and Illustrator. The layout was executed in Adobe Indesign.…This brochure was created to celebrate African American Heritage Month. This project used multiple images combined using Adobe Photoshop and Illustrator. The layout was executed in Adobe Indesign.WW…
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