You are probably facing: - Burning ad spend on Google/LinkedIn without clear ROI. - Leads coming in, but no structured follow-up or nurturing. - Dashboards full of vanity metrics, but no clarity on CAC, funnel leaks, or which persona really converts. - Wasting hours on repetitive tasks that could be automated. Thatโ€™s where I come in. I specialize in helping startups, small businesses, and growing teams scale efficiently by blending: โ–ช ๐๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  โ†’ Google Ads, LinkedIn Ads, SEA campaigns, conversion optimization. โ–ช ๐€๐ˆ & ๐€๐ฎ๐ญ๐จ๐ฆ๐š๐ญ๐ข๐จ๐ง โ†’ Practical automations and agents to cut manual work, streamline workflows, and improve ROI. โ–ช ๐ƒ๐š๐ญ๐š & ๐€๐ง๐š๐ฅ๐ฒ๐ฌ๐ข๐ฌ โ†’ICP & persona analysis, dashboards, and funnel reporting to spot blockers before they cost you growth. ๐Ÿ’ก My background: โ†’ ๐‡๐ž๐š๐ ๐จ๐Ÿ ๐๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž at a fast-growing SaaS scale-up: built and managed multi-channel acquisition, dashboards, and ICP frameworks. โ†’ ๐…๐ซ๐ž๐ž๐ฅ๐š๐ง๐œ๐ž projects across B2B and B2C: from ๐’๐„๐€ ๐œ๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง to ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š ๐๐ž๐ฌ๐ข๐ ๐ง ๐š๐ง๐ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐š๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ. โ†’ Now building Skool community: ๐’๐œ๐š๐ฅ๐ž ๐ฐ๐ข๐ญ๐ก ๐€๐ˆ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ โ€” a platform helping founders grow with lean, automated, data-first strategies. โšก What I bring: Hands-on expertise in SEA & Paid Media. Strong analytical approach โ†’ from ICP analysis to full-funnel dashboards. Practical use of AI tools & agents for marketing efficiency.โ€ฆ

Jingyu XU

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You are probably facing: - Burning ad spend on Google/LinkedIn without clear ROI. - Leads coming in, but no structured follow-up or nurturing. - Dashboards full of vanity metrics, but no clarity on CAC, funnel leaks, or which persona really converts. - Wasting hours on repetitive tasks that could be automated. Thatโ€™s where I come in. I specialize in helping startups, small businesses, and growing teams scale efficiently by blending: โ–ช ๐๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  โ†’ Google Ads, LinkedIn Ads, SEA campaigns, conversion optimization. โ–ช ๐€๐ˆ & ๐€๐ฎ๐ญ๐จ๐ฆ๐š๐ญ๐ข๐จ๐ง โ†’ Practical automations and agents to cut manual work, streamline workflows, and improve ROI. โ–ช ๐ƒ๐š๐ญ๐š & ๐€๐ง๐š๐ฅ๐ฒ๐ฌ๐ข๐ฌ โ†’ICP & persona analysis, dashboards, and funnel reporting to spot blockers before they cost you growth. ๐Ÿ’ก My background: โ†’ ๐‡๐ž๐š๐ ๐จ๐Ÿ ๐๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž at a fast-growing SaaS scale-up: built and managed multi-channel acquisition, dashboards, and ICP frameworks. โ†’ ๐…๐ซ๐ž๐ž๐ฅ๐š๐ง๐œ๐ž projects across B2B and B2C: from ๐’๐„๐€ ๐œ๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง to ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š ๐๐ž๐ฌ๐ข๐ ๐ง ๐š๐ง๐ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐š๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ. โ†’ Now building Skool community: ๐’๐œ๐š๐ฅ๐ž ๐ฐ๐ข๐ญ๐ก ๐€๐ˆ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ โ€” a platform helping founders grow with lean, automated, data-first strategies. โšก What I bring: Hands-on expertise in SEA & Paid Media. Strong analytical approach โ†’ from ICP analysis to full-funnel dashboards. Practical use of AI tools & agents for marketing efficiency.โ€ฆ

Available to hire

You are probably facing:

  • Burning ad spend on Google/LinkedIn without clear ROI.
  • Leads coming in, but no structured follow-up or nurturing.
  • Dashboards full of vanity metrics, but no clarity on CAC, funnel leaks, or which persona really converts.
  • Wasting hours on repetitive tasks that could be automated.

Thatโ€™s where I come in.

I specialize in helping startups, small businesses, and growing teams scale efficiently by blending:

โ–ช ๐๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  โ†’ Google Ads, LinkedIn Ads, SEA campaigns, conversion optimization.
โ–ช ๐€๐ˆ & ๐€๐ฎ๐ญ๐จ๐ฆ๐š๐ญ๐ข๐จ๐ง โ†’ Practical automations and agents to cut manual work, streamline workflows, and improve ROI.
โ–ช ๐ƒ๐š๐ญ๐š & ๐€๐ง๐š๐ฅ๐ฒ๐ฌ๐ข๐ฌ โ†’ICP & persona analysis, dashboards, and funnel reporting to spot blockers before they cost you growth.

๐Ÿ’ก My background:
โ†’ ๐‡๐ž๐š๐ ๐จ๐Ÿ ๐๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž at a fast-growing SaaS scale-up: built and managed multi-channel acquisition, dashboards, and ICP frameworks.
โ†’ ๐…๐ซ๐ž๐ž๐ฅ๐š๐ง๐œ๐ž projects across B2B and B2C: from ๐’๐„๐€ ๐œ๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง to ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š ๐๐ž๐ฌ๐ข๐ ๐ง ๐š๐ง๐ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐š๐ง๐š๐ฅ๐ฒ๐ญ๐ข๐œ๐ฌ.
โ†’ Now building Skool community: ๐’๐œ๐š๐ฅ๐ž ๐ฐ๐ข๐ญ๐ก ๐€๐ˆ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ โ€” a platform helping founders grow with lean, automated, data-first strategies.

โšก What I bring:
Hands-on expertise in SEA & Paid Media.
Strong analytical approach โ†’ from ICP analysis to full-funnel dashboards.
Practical use of AI tools & agents for marketing efficiency.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Head of Performance, Senior Business Analyst & Strategy at Ship Up
January 31, 2024 - January 31, 2024
Led growth marketing and performance strategy; built dashboards; defined ICP and persona segmentation; improved CAC/ROI; aligned with Sales to optimize ABM and pipeline growth across EMEA.
Head of Performance, Senior Business Analyst & Strategy at Ship Up
July 31, 2025 - July 31, 2025
Continued leadership in performance marketing; optimized channel mix and budget allocation; designed global leadership dashboards; monitored KPIs and guided corrective actions.
Senior Business Operations Analyst at Sendinblue (Brevo)
December 31, 2021 - December 31, 2021
Built and automated dashboards in Looker Studio & BigQuery to monitor CAC, velocity, and ROI; refined ICP segmentation; redesigned lead scoring and ABM dashboards; supported paid campaigns with insights and budget tracking.
Intern at Sendinblue
June 30, 2020 - June 30, 2020
Supported multi-channel acquisition strategy (Google Ads, LinkedIn Ads, Bing Ads) and gained exposure to performance marketing.

Education

Masterโ€™s in Management at ESCP Business School
January 11, 2030 - November 10, 2025
Bachelor of Business Administration at Nanjing University
January 11, 2030 - November 10, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services