I’m Mik Shaw, a Senior Design Director and creative leader with 30+ years helping brands look sharper and teams move faster—without the usual chaos. I bring hands-on craft across motion branding, 3D/CGI production, digital and CRM design, DOOH, social, and integrated campaign delivery, and I’m equally comfortable leading rooms, pitching ideas, or fixing the final files before launch.…

Mik Shaw

I’m Mik Shaw, a Senior Design Director and creative leader with 30+ years helping brands look sharper and teams move faster—without the usual chaos. I bring hands-on craft across motion branding, 3D/CGI production, digital and CRM design, DOOH, social, and integrated campaign delivery, and I’m equally comfortable leading rooms, pitching ideas, or fixing the final files before launch.…

Available to hire

I’m Mik Shaw, a Senior Design Director and creative leader with 30+ years helping brands look sharper and teams move faster—without the usual chaos. I bring hands-on craft across motion branding, 3D/CGI production, digital and CRM design, DOOH, social, and integrated campaign delivery, and I’m equally comfortable leading rooms, pitching ideas, or fixing the final files before launch.

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Work Experience

Freelance Senior Design Director
January 1, 2023 - Present
Parachute into projects to raise standards, solve problems quickly, and deliver high-quality creative across disciplines. Recent work includes AI campaign visual creation for AMV BBDO across major brands; prompt engineering and pitch visual generation for VCCP Health; CGI toolkit creation for Grand Marnier and Martell; motion branding templates and guidelines for global clients; Figma web/product design iterations for insight platforms; CGI idents and mnemonic development for Prenuvo; digital display overhaul and toolkit creation for Specsavers; and entertainment campaign assets for Assassin's Creed Mirage and League of Legends.
Design Director at VCCP / CX / IX / Bernadette
January 1, 2006 - January 1, 2023
Helped build and evolve digital design across a major agency group. Led multidisciplinary teams spanning design, motion, and digital production, and managed 7+ motion designers across a London/Prague delivery model. Built workflows and toolkits to improve consistency, speed, and quality, translated complex digital formats into plain English for wider teams, and delivered award-winning CRM, display, social, and DOOH campaigns while future-proofing teams through accessibility adoption, new platforms, and AI tools. Clients included O2, Canon, Shell, Cadbury, Kia, and easyJet.
Head of Studio / Lead Designer at WCRS
January 1, 2000 - January 1, 2006
Joined as Lead Designer and promoted to Head of Studio. Delivered digital campaigns for blue-chip and challenger brands by combining design, 3D, post-production, and motion to raise overall campaign quality. Managed designers and developers while protecting deadlines and standards, built teams, improved output, and maintained delivery during high-pressure agency periods. Clients included BMW, MINI, Prudential, and Sony.

Education

BA (Hons) Graphic Design at Middlesex University
June 25, 1993
BA (Hons) Graphic Design at Middlesex University
January 1, 1989 - January 1, 1993

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Computers & Electronics, Consumer Goods, Gaming, Healthcare, Retail, Travel & Hospitality, Transportation & Logistics, Education, Professional Services
    Canon Europe - Consumer and Professional CRM Design
    For over 7 years, I've overseen all the CRM design for Canon, including creating a customisable, modular, multi-language design system and adapting that system to incorporate dark mode and the latest accessibility requirements. Winner of 2 DMA Gold awards in 2021…
    Transport for London - Saftey Awareness Campaign 2023
    Design Direction and brainstorming to find the best solutions for bringing a press campaign to life on digital screens across the TfL network. Produced using a combination of Cinema 4D, AfterEffects, Illustrator and Photoshop.…
    Govia - Southern Trains - Dynamic Digital Display
    Design and production of a suite of Dynamic Digital Display ads which when served took into account the user's location, the time of day and the cost of the ticket for the proposed journey. The user received an ad with a fun destination to travel to from their nearest station, showing either the journey time or the next departure time and a cost for the ticket.…
    Assassin's Creed Mirage - Interactive Art Book
    Working remotely with Biborg, Paris, the job was to create a web-friendly GLB using game assets provided by Ubisoft. Tasks included rebuilding all UV maps, optimising geometry and baking multiple texture maps into one final colour map per object. Built using Houdini and rendered with Redshift. Final output distilled over 40Gb of game assets into a more manageable 14Mb animated GLTF. Houdini Redshift GLB WebAnimation Web3D 3JS…
    Transport for London - Travelkind Digital Campaign
    Produced remotely in Lockdown 2020, I provided design direction and storyboarding to bring print illustrations to life on the Transport for London network of Digital Out Of Home (DOOH) screens. At this time I was also the Brand Guardian for all TfL digital work produced at VCCP and also ensured accessibility guidelines were adhered to.…
    Audio Driven 3D Animation
    Audio-driven animation in Houdini. Audio file is used to drive a rigid body simulation in which a hidden sphere expands and contracts according to audio level. A second channel drives the a material shader on a randomly selected group of objects.…